Change of Control Severance Agreement - GoTo.com Inc.


                                 GOTO.COM, INC.

                      CHANGE OF CONTROL SEVERANCE AGREEMENT


        This Change of Control Severance Agreement (the 'Agreement') is made and
entered into effective as of ___________, 1999 (the 'Effective Date'), by and
between _____________________ (the 'Employee') and GoTo.com, Inc., a Delaware
corporation (the 'Company'). Certain capitalized terms used in this Agreement
are defined in Section 1 below.


                                 R E C I T A L S

        A.     The Company from time to time may be presented with the 
possibility of engaging in a Change of Control transaction. The Board of
Directors of the Company (the 'Board') recognizes that such consideration can be
a distraction to the Employee and can cause the Employee to consider alternative
employment opportunities.

        B.     The Board believes that it is in the best interests of the 
Company and its shareholders to provide the Employee with an incentive to
continue his employment and to maximize the value of the Company upon a Change
of Control for the benefit of its shareholders.

        C.     In order to provide the Employee with enhanced financial security
and sufficient encouragement to remain with the Company notwithstanding the
possibility of a Change of Control, the Board believes that it is imperative to
provide the Employee with certain severance benefits upon the Employee's
termination of employment (in certain circumstances) following a Change of
Control.


                                   AGREEMENT

        In consideration of the mutual covenants herein contained and the
continued employment of Employee by the Company, the parties agree as follows:

        1.     Definition of Terms.  The following terms referred to in this 
Agreement shall have the following meanings:

               (a)  Cause. 'Cause' shall mean (i) any act of personal dishonesty
taken by the Employee in connection with his responsibilities as an employee
which is intended to result in substantial personal enrichment of the Employee,
(ii) Employee's conviction of a felony which the Board reasonably believes has
had or will have a material detrimental effect on the Company's reputation or
business, (iii) a willful act by the Employee which constitutes misconduct and
is injurious to the 




Company, and (iv) continued willful violations by the Employee of the Employee's
obligations to the Company after there has been delivered to the Employee a
written demand for performance from the Company which describes the basis for
the Company's belief that the Employee has not substantially performed his
duties.

               (b)  Change of Control. 'Change of Control' shall mean the
occurrence of any of the following events:

                    (i)       the approval by shareholders of the Company of a 
merger or consolidation of the Company with any other corporation, other than a
merger or consolidation which would result in the voting securities of the
Company outstanding immediately prior thereto continuing to represent (either by
remaining outstanding or by being converted into voting securities of the
surviving entity) more than fifty percent (50%) of the total voting power
represented by the voting securities of the Company or such surviving entity
outstanding immediately after such merger or consolidation;

                    (ii)      the approval by the shareholders of the Company of
a plan of complete liquidation of the Company or an agreement for the sale or
disposition by the Company of all or substantially all of the Company's assets;
or

                    (iii)     any 'person' (as such term is used in Sections 
13(d) and 14(d) of the Securities Exchange Act of 1934, as amended) becoming the
'beneficial owner' (as defined in Rule 13d-3 under said Act), directly or
indirectly, of securities of the Company representing 50% or more of the total
voting power represented by the Company's then outstanding voting securities.

               (c)  Compensation Continuation Period. 'Compensation Continuation
Period' shall mean the period of time commencing with termination of the
Employee's employment as a result of Involuntary Termination at anytime within
twelve (12) months after a Change of Control and ending with the expiration of
six (6) months following the date of the Employee's termination.

               (d)  Involuntary Termination. 'Involuntary Termination' shall 
mean termination of Employee's employment with the Company immediately following
any of the following: (i) a reduction by the Company of the Employee's base
salary as in effect immediately prior to such reduction; (ii) a material
reduction by the Company in the kind or level of employee benefits to which the
Employee is entitled immediately prior to such reduction with the result that
the Employee's overall benefits package is significantly reduced; (iii) without
the Employee's express written consent, the relocation of the Employee to a
facility or a location more than fifty (50) miles from his current location; or
(iv) any purported termination of the Employee by the Company which is not
effected for Cause.

               (e)  Termination Date. 'Termination Date' shall mean the 
effective date of any notice of termination delivered by one party to the other
hereunder.

        2.     Term of Agreement. This Agreement shall terminate upon the date 
that all obligations of the parties hereto under this Agreement have been
satisfied.


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        3.     At-Will Employment. The Company and the Employee acknowledge that
the Employee's employment is and shall continue to be at-will, as defined under
applicable law. If the Employee's employment terminates for any reason, the
Employee shall not be entitled to any payments, benefits, damages, awards or
compensation other than as provided by this Agreement, or as may otherwise be
established under the Company's then existing employee benefit plans or policies
at the time of termination.

        4.     Severance Benefits.

               (a)    Termination Following A Change of Control.

                    (i)    Involuntary Termination.  If the Employee's 
employment with the Company terminates as a result of an Involuntary Termination
at any time within twelve (12) months after a Change of Control, the Employee
shall be entitled to receive continuing payments of severance pay at a rate
equal to the sum of: six (6) months of the Employee's base salary (as in effect
immediately prior to the Change of Control). Such severance payments shall be
paid monthly in accordance with the Company's normal payroll practices during
the Compensation Continuation Period. In addition, if Employee is eligible for
and timely elects group health continuation coverage pursuant to the
Consolidated Omnibus Reconciliation Act of 1985, as amended ('COBRA'), the
Company will reimburse Employee for his COBRA premiums until the earlier of (i)
six (6) months from the Employee's Termination Date; or (ii) the date Employee
is no longer eligible to receive continuation coverage pursuant to COBRA.
Employee shall thereafter be responsible for the payment of COBRA coverage at
102% of the actual premium cost for the remaining COBRA period.

                    (ii)   Other Termination.  If the Employee's employment with
the Company terminates other than as a result of an Involuntary Termination at
any time within twelve (12) months after a Change of Control, then the Employee
shall not be entitled to receive severance or other benefits hereunder, but may
be eligible for those benefits (if any) as may then be established under the
Company's then existing severance and benefits plans and policies at the
Termination Date.

               (b)  Termination Apart from a Change of Control. If the 
Employee's employment with the Company terminates for any or no reason other
than within the twelve (12) months following a Change of Control, then the
Employee shall not be entitled to receive severance or other benefits hereunder,
but may be eligible for those benefits (if any) as may then be established under
the Company's then existing severance and benefits plans and policies at the
time of such termination.

               (c)  Accrued Wages and Vacation; Expenses. Without regard to the
reason for, or the timing of, Employee's termination of employment: (i) the
Company shall pay the Employee any unpaid base salary due for periods prior to
the Termination Date; (ii) the Company shall pay the Employee all of the
Employee's accrued and unused vacation through the Termination Date; and (iii)
following submission of proper expense reports by the Employee, the Company
shall reimburse the Employee for all expenses reasonably and necessarily
incurred by the Employee in connection with the business of the 


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Company prior to the Termination Date. These payments shall be made promptly
upon termination and within the period of time mandated by law.

        5.     Option Acceleration. If the Employee's employment with the 
Company terminates as a result of an Involuntary Termination at any time within
twelve (12) months after a Change of Control, the vesting and exercisability of
one hundred percent (100%) of any unvested options granted to the Employee by
the Company shall become vested and exercisable as of the date of the Employee's
Involuntary Termination.

        6.     Successors.

               (a)  Company's Successors. Any successor to the Company (whether
direct or indirect and whether by purchase, lease, merger, consolidation,
liquidation or otherwise) to all or substantially all of the Company's business
and/or assets shall assume the Company's obligations under this Agreement and
agree to perform the Company's obligations under this Agreement in the same
manner and to the same extent as the Company would be required to perform such
obligations in the absence of a succession. For all purposes under this
Agreement, the term 'Company' shall include any successor to the Company's
business and/or assets which executes and delivers the assumption agreement
described in this subsection (a) or which becomes bound by the terms of this
Agreement by operation of law.

               (b)  Employee's Successors. Without the written consent of the
Company, Employee shall not assign or transfer this Agreement or any right or
obligation under this Agreement to any other person or entity. Notwithstanding
the foregoing, the terms of this Agreement and all rights of Employee hereunder
shall inure to the benefit of, and be enforceable by, Employee's personal or
legal representatives, executors, administrators, successors, heirs,
distributees, devisees and legatees.

        7.     Notices.

               (a)  General. Notices and all other communications contemplated 
by this Agreement shall be in writing and shall be deemed to have been duly
given when personally delivered or when mailed by U.S. registered or certified
mail, return receipt requested and postage prepaid. In the case of the Employee,
mailed notices shall be addressed to him at the home address which he most
recently communicated to the Company in writing. In the case of the Company,
mailed notices shall be addressed to its corporate headquarters, and all notices
shall be directed to the attention of its Secretary.

               (b)  Notice of Termination. Any termination by the Company for
Cause or by the Employee as a result of a voluntary resignation or an
Involuntary Termination shall be communicated by a notice of termination to the
other party hereto given in accordance with this Section. Such notice shall
indicate the specific termination provision in this Agreement relied upon, shall
set forth in reasonable detail the facts and circumstances claimed to provide a
basis for termination under the provision so indicated, and shall specify the
Termination Date (which shall be not more than 30 days after the giving of such
notice). The failure by the Employee to include in the notice any fact or
circumstance which contributes to a showing of Involuntary Termination shall not
waive any right of 


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the Employee hereunder or preclude the Employee from asserting such fact or
circumstance in enforcing his rights hereunder.


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        8.     Arbitration.

               (a)  Any dispute or controversy arising out of, relating to, or 
in connection with this Agreement, or the interpretation, validity,
construction, performance, breach, or termination thereof, shall be settled by
binding arbitration to be held in Pasadena, California, in accordance with the
National Rules for the Resolution of Employment Disputes then in effect of the
American Arbitration Association (the 'Rules'). The arbitrator may grant
injunctions or other relief in such dispute or controversy. The decision of the
arbitrator shall be final, conclusive and binding on the parties to the
arbitration. Judgment may be entered on the arbitrator's decision in any court
having jurisdiction.

               (b)  The arbitrator(s) shall apply California law to the merits 
of any dispute or claim, without reference to conflicts of law rules. The
arbitration proceedings shall be governed by federal arbitration law and by the
Rules, without reference to state arbitration law. Employee hereby consents to
the personal jurisdiction of the state and federal courts located in California
for any action or proceeding arising from or relating to this Agreement or
relating to any arbitration in which the parties are participants.

               (c)  Employee understands that nothing in this Section modifies
Employee's at-will employment status. Either Employee or the Company can
terminate the employment relationship at any time, with or without cause.

               (d)  EMPLOYEE HAS READ AND UNDERSTANDS THIS SECTION, WHICH
DISCUSSES ARBITRATION. EMPLOYEE UNDERSTANDS THAT SUBMITTING ANY CLAIMS ARISING
OUT OF, RELATING TO, OR IN CONNECTION WITH THIS AGREEMENT, OR THE
INTERPRETATION, VALIDITY, CONSTRUCTION, PERFORMANCE, BREACH OR TERMINATION
THEREOF TO BINDING ARBITRATION, CONSTITUTES A WAIVER OF EMPLOYEE'S RIGHT TO A
JURY TRIAL AND RELATES TO THE RESOLUTION OF ALL DISPUTES RELATING TO ALL ASPECTS
OF THE EMPLOYER/EMPLOYEE RELATIONSHIP, INCLUDING BUT NOT LIMITED TO, THE
FOLLOWING CLAIMS:

                    (i)       ANY AND ALL CLAIMS FOR WRONGFUL DISCHARGE OF
EMPLOYMENT; BREACH OF CONTRACT, BOTH EXPRESS AND IMPLIED; BREACH OF THE COVENANT
OF GOOD FAITH AND FAIR DEALING, BOTH EXPRESS AND IMPLIED; NEGLIGENT OR
INTENTIONAL INFLICTION OF EMOTIONAL DISTRESS; NEGLIGENT OR INTENTIONAL
MISREPRESENTATION; NEGLIGENT OR INTENTIONAL INTERFERENCE WITH CONTRACT OR
PROSPECTIVE ECONOMIC ADVANTAGE; AND DEFAMATION.

                    (ii)      ANY AND ALL CLAIMS FOR VIOLATION OF ANY FEDERAL
STATE OR MUNICIPAL STATUTE, INCLUDING, BUT NOT LIMITED TO, TITLE VII OF THE
CIVIL RIGHTS ACT OF 1964, THE CIVIL RIGHTS ACT OF 1991, THE AGE DISCRIMINATION
IN EMPLOYMENT ACT OF 1967, THE AMERICANS WITH DISABILITIES ACT OF 1990, THE FAIR
LABOR STANDARDS ACT, THE CALIFORNIA FAIR EMPLOYMENT AND HOUSING ACT, AND LABOR
CODE SECTION 201, et seq;



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                    (iii)     ANY AND ALL CLAIMS ARISING OUT OF ANY OTHER LAWS
AND REGULATIONS RELATING TO EMPLOYMENT OR EMPLOYMENT DISCRIMINATION.

        9.     Miscellaneous Provisions.

               (a)  No Duty to Mitigate. The Employee shall not be required to
mitigate the amount of any payment contemplated by this Agreement, nor shall any
such payment be reduced by any earnings that the Employee may receive from any
other source.

               (b)  Waiver. No provision of this Agreement may be modified,
waived or discharged unless the modification, waiver or discharge is agreed to
in writing and signed by the Employee and by an authorized officer of the
Company (other than the Employee). No waiver by either party of any breach of,
or of compliance with, any condition or provision of this Agreement by the other
party shall be considered a waiver of any other condition or provision or of the
same condition or provision at another time.

               (c)  Integration. This Agreement and the stock option agreements
representing the Options represent the entire agreement and understanding
between the parties as to the subject matter herein and supersede all prior or
contemporaneous agreements, whether written or oral.

               (d)  Choice of Law. The validity, interpretation, construction 
and performance of this Agreement shall be governed by the internal substantive
laws, but not the conflicts of law rules, of the State of California.

               (e)  Severability. The invalidity or unenforceability of any
provision or provisions of this Agreement shall not affect the validity or
enforceability of any other provision hereof, which shall remain in full force
and effect.

               (f)  Employment Taxes. All payments made pursuant to this
Agreement shall be subject to withholding of applicable income and employment
taxes.

               (g)  Counterparts. This Agreement may be executed in 
counterparts, each of which shall be deemed an original, but all of which
together will constitute one and the same instrument.


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        IN WITNESS WHEREOF, each of the parties has executed this Agreement, in
the case of the Company by its duly authorized officer, as of the day and year
first above written.


COMPANY:                               GOTO.COM, INC.


                                       By:
                                          --------------------------------------
                                       Title:
                                             -----------------------------------

EMPLOYEE:
                                       -----------------------------------------

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