Certificate of Incorporation - NetFlix.com Inc.


                             AMENDED AND RESTATED
                         CERTIFICATE OF INCORPORATION

                                      OF

                               NETFLIX.COM, INC.


     NetFlix.com, Inc., a corporation organized and existing under the laws of
the State of Delaware, does hereby certify:

     1.  The name of the corporation is NetFlix.com, Inc.  NetFlix.com, Inc. was
originally incorporated under the name Kibble, Inc., and the original
Certificate of Incorporation was filed with the Secretary of State of the State
of Delaware on August 29, 1997.

     2.  Pursuant to Sections 242 and 228 of the General Corporation Law of the
State of Delaware, the amendments and restatement herein set forth have been
duly approved by the Board of Directors and stockholders of NetFlix.com, Inc.

     3.  Pursuant to Section 245 of the General Corporation Law of the State of
Delaware, this Amended and Restated Certificate of Incorporation restates and
integrates and amends the provisions of the Amended and Restated Certificate of
Incorporation of this corporation.

     4.  The text of the Restated Certificate of Incorporation is hereby
restated and amended to read in its entirety as follows:

                                   ARTICLE I

     The name of the corporation is NetFlix.com, Inc. (the 'Corporation').

                                  ARTICLE II

     The address of the Corporation's registered office in the State of Delaware
is 1209 Orange Street, Wilmington, Delaware 19801, County of New Castle.  The
name of its registered agent at such address is The Corporation Trust Company.

                                  ARTICLE III

     The nature of the business or purposes to be conducted or promoted by the
Corporation is to engage in any lawful act or activity for which corporations
may be organized under the General Corporation Law of the State of Delaware, as
the same exists or may hereafter be amended.

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                                  ARTICLE IV

     The Corporation is authorized to issue two classes of stock to be
designated, respectively, Common Stock, par value $0.001 per share ('Common
Stock') and Preferred Stock, par value $0.001 per share ('Preferred Stock'). The
total number of shares of Common Stock that the Corporation shall have authority
to issue is two hundred million (200,000,000). The total number of shares of
Preferred Stock that the Corporation shall have authority to issue is ten
million (10,000,000). The Preferred Stock may be issued from time to time in one
or more series.

     The Corporation shall from time to time in accordance with the laws of the
State of Delaware increase the authorized amount of its Common Stock if at any
time the number of shares of Common Stock remaining unissued and available for
issuance shall not be sufficient to permit conversion of all outstanding
Preferred Stock.

     The Board of Directors is hereby authorized, subject to limitations
prescribed by law and the provisions of this Article IV, by resolution to
provide for the issuance of the shares of Preferred Stock in one or more series,
and to establish from time to time the number of shares to be included in each
such series, and to fix the designation, powers, privileges, preferences, and
relative participating, optional or other rights, if any, of the shares of each
such series and the qualifications, limitations or restrictions thereof.

     The authority of the Board of Directors with respect to each series shall
include, but not be limited to, determination of the following:

          A.  The number of shares constituting that series (including an
     increase or decrease in the number of shares of any such series (but not
     below the number of shares in any such series then outstanding)) and the
     distinctive designation of that series;

          B.  The dividend rate on the shares of that series, whether dividends
     shall be cumulative, and, if so, from which date or dates, and the relative
     rights of priority, if any, of payment of dividends on shares of that
     series;

          C.  Whether that series shall have the voting rights (including
     multiple or fractional votes per share) in addition to the voting rights
     provided by law, and, if so, the terms of such voting rights;

          D.  Whether that series shall have conversion privileges, and, if so,
     the terms and conditions of such privileges, including provision for
     adjustment of the conversion rate in such events as the Board of Directors
     shall determine;

          E. Whether or not the shares of that series shall be redeemable, and,
     if so, the terms and conditions of such redemption, including the date or
     dates upon or after which they shall 

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     be redeemable, and the amount per share payable in case of redemption,
     which amount may vary under different conditions and at different
     redemption rates;

          F.  Whether that series shall have a sinking fund for the redemption
     or purchase of shares of that series, and, if so, the terms and the amount
     of such sinking funds;

          G.  The rights of the shares of that series in the event of voluntary
     or involuntary liquidation, dissolution or winding up of the Corporation,
     and the relative rights of priority, if any, of payment of shares of that
     series; and

          H.  Any other relative rights, preferences and limitations of that
     series.

No holders of shares of the Corporation of any class, now or hereafter
authorized, shall have any preferential or preemptive rights to subscribe for,
purchase or receive any shares of the Corporation of any class, now or hereafter
authorized, or any options or warrants for such shares, or any rights to
subscribe for, purchase or receive any securities convertible to or exchangeable
for such shares, which may at any time be issued, sold or offered for sale by
the Corporation, except in the case of any shares of Preferred Stock to which
such rights are specifically granted by any resolution or resolutions of the
Board of Directors adopted pursuant to this Article IV.


                                   ARTICLE V

     Any action required or permitted to be taken by the stockholders of the
Corporation must be effected at a duly called annual or special meeting of such
holders and may not be effected by any consent in writing by such holders.
Except as otherwise required by law and subject to the rights of the holders of
any class or series of stock having a preference over the Common Stock as to
dividends or upon liquidation, special meetings of stockholders of the
Corporation for any purpose or purposes may be called only by the Board of
Directors, by the Chairman of the Board of Directors or by the Chief Executive
Officer of the Corporation and any power of stockholders to call a special
meeting is specifically denied. No business other than that stated in the notice
shall be transacted at any special meeting.

                                  ARTICLE VI

     The Corporation is to have perpetual existence.

                                  ARTICLE VII

     For the management of the business and for the conduct of affairs of the
Corporation, and in further definition, limitation and regulation of powers of
the Corporation, of its directors and of its stockholders or any class thereof,
as the case may be, it is further provided that:

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          A.  The management of the business and the conduct of the affairs of
the Corporation shall be vested in its Board of Directors. The number of
directors of this Corporation shall be fixed and may be changed from time to
time by resolution of the Board of Directors.

          B.  The Directors, other than those who may be elected by the holders
of any class or series of stock having a preference over the Common Stock as to
dividends or upon liquidation, shall be classified, with respect to the time for
which they severally hold office, into three classes, as nearly equal in number
as possible, one class to be originally elected for a term expiring at the
annual meeting of stockholders to be held in 2001, another class to be
originally elected for a term expiring at the annual meeting of stockholders to
be held in 2002, and another class to be originally elected for a term expiring
at the annual meeting of stockholders to be held in 2003, with each class to
hold office until its successor is duly elected and qualified. At each
succeeding annual meeting of stockholders, directors elected to succeed those
directors whose terms then expire shall be elected for a term of office to
expire at the third succeeding annual meeting of stockholders after their
election.

          C.  Notwithstanding the foregoing provisions of this Article VII, each
director shall serve until his or her successor is duly elected and qualified or
until his or her death, resignation or removal. No decrease in the number of
directors constituting the Board of Directors shall shorten the term of any
incumbent director.

          D.  Any vacancies on the Board of Directors resulting from death,
resignation, disqualification, removal, or other causes unless the Board of
Directors determines by resolution that any such vacancies or newly created
directorships shall be filled by stockholders, and except as otherwise provided
by law, shall be filled only by the affirmative vote of a majority of the
remaining directors then in office, even though less than a quorum of the Board
of Directors and not by the stockholders.

          E.  In furtherance and not in limitation of the powers conferred by
the laws of the State of Delaware, the Board of Directors is expressly
authorized to make, alter, amend or repeal the Bylaws of the Corporation.

          F.  The directors of the Corporation need not be elected by written
ballot unless the Bylaws of the Corporation so provide.

          G.  Advance notice of stockholder nomination for the election of
directors and of any other business to be brought by stockholders before any
meeting of the stockholders of the Corporation shall be given in the manner
provided in the Bylaws of the Corporation.

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                                 ARTICLE VIII

     A.  To the fullest extent permitted by the Delaware General Corporation Law
as the same exists or as may hereafter be amended, no director of the
Corporation shall be personally liable to the Corporation or its stockholders
for monetary damages for breach of fiduciary duty as a director.

     B.  The Corporation may indemnify to the fullest extent permitted by law
any person made or threatened to be made a party to an action or proceeding,
whether criminal, civil, administrative or investigative, by reason of the fact
that he, his testator or intestate is or was a director, officer or employee of
the Corporation or any predecessor of the Corporation or serves or served at any
other enterprise as a director, officer or employee at the request of the
Corporation or any predecessor to the Corporation.

     C.  Neither any amendment nor repeal of this Article VIII, nor the adoption
of any provision of this Amended and Restated Certificate of Incorporation
inconsistent with this Article VIII, shall eliminate or reduce the effect of
this Article VIII, in respect of any matter occurring, or any action or
proceeding accruing or arising or that, but for this Article VIII, would accrue
or arise, prior to such amendment, repeal or adoption of an inconsistent
provision.

                                  ARTICLE IX

     Meetings of stockholders may be held within or without the State of
Delaware, as the Bylaws may provide.  The books of the Corporation may be kept
(subject to any provision contained in the laws of the State of Delaware)
outside of the State of Delaware at such place or places as may be designated
from time to time by the Board of Directors or in the Bylaws of the Corporation.

                                   ARTICLE X

     Except as provided in Article VIII above, the Corporation reserves the
right to amend, alter, change or repeal any provision contained in this
Certificate of Incorporation, in the manner now or hereafter prescribed by the
laws of the state of Delaware, and all rights conferred upon stockholders herein
are granted subject to this reservation.  Notwithstanding anything contained in
this Certificate of Incorporation to the contrary, the affirmative vote of the
holders of at least two-thirds (2/3) of the voting power of all shares of the
Corporation entitled to vote generally in the election of directors then
outstanding, voting together as a single class shall be required to alter,
amend, adopt any provision inconsistent with or repeal Article V or VII or this
sentence.

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     IN WITNESS WHEREOF, NetFlix.com, Inc. has caused this Amended and Restated
Certificate of Incorporation to be executed by Reed Hastings, its President and
Chief Executive Officer this _____ day of ______ 2000.


                                  _____________________________________________
                                  Reed Hastings
                                  President and Chief Executive Officer

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