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Published: 2008-03-26

Cross Promotion Agreement - 24/7 Media Inc. and TechWave Inc.



                            CROSS PROMOTION AGREEMENT


        THIS CROSS PROMOTION AGREEMENT, dated April 5, 1999 (the 'Agreement'),
is made between 24/7 Media, Inc. ('24/7'), a Delaware corporation with an
address at 1250 Broadway, 27th floor, New York, NY 10001 and TechWave Inc.
('TW'), a Washington corporation with an address at 411 First Avenue South,
Suite 200 N, Seattle, WA 98104.

        WHEREAS, 24/7 operates networks of Internet Web sites (collectively, the
'24/7 Network') for which it solicits advertising, promotions and direct
marketing to generate revenues for the Web sites affiliated with the 24/7
Network (the '24/7 Affiliates'), places advertising, promotions and direct
marketing on the 24/7 Network for advertisers and agencies (the '24/7
Advertisers') and, through its Sift, Inc. subsidiary, offers customer
relationship management and other e-mail based services (collectively, the '24/7
Services');

        WHEREAS, TW currently provides e-commerce technology and enabling
services; online store development, creative design services, product
fulfillment and online sales and marketing to third parties ('TW Affiliates')
for the establishment and promotion of transactional capabilities through the
Internet (the 'TW Services');

        WHEREAS, 24/7 and TW wish to cross promote each other's services to
their customer bases on a most favored nation basis and to jointly promote their
services to prospective new customers; for purposes of this Agreement, 'Most
Favored Nation' shall mean that services are offered to a party on terms and
conditions, including price, that are at least as favorable as those offered to
other parties that are comparable in size and scope;

        NOW, THEREFORE, in consideration of the foregoing, the mutual covenants
and agreements contained herein and for other good and valuable consideration,
the receipt and sufficiency of which are hereby acknowledged, 24/7, and TW agree
as follows:

1.      Promotion and Provision of TW Services

        A. 24/7 agrees to promote to 24/7 Affiliates the TW Services. 24/7 shall
make an initial direct marketing solicitation of the 24/7 Affiliates and shall
provide reasonable additional support as may be requested by TW from time to
time;

        B. TW agrees to provide special incentives to 24/7 Affiliates in order
to induce them to avail themselves of the TW Services; these special incentives
will be mutually agreed upon by both 24/7 and TW and are contemplated to be
discounts and similar arrangements;

        C. TW shall be solely responsible for development of marketing materials
relating to TW Services.

        D. 24/7 shall be responsible for the mailing costs associated with the
TW Services as it is offered to 24/7 Affiliates.

        E. TW shall be solely responsible for providing all TW Services,
including customer service in respect of the TW Services;

        F. TW shall be deemed the seller of TW Services pursuant hereto and
shall be solely responsible for collecting and remitting to the appropriate
jurisdiction any and all

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applicable sales or use or other taxes and shall fully indemnify and hold 24/7
harmless for any sales, use or similar transaction taxes that are assessed,
whether against 24/7 or TW, with respect to the sale of TW Services;

        G. TW agrees to pay 24/7 20% of all gross revenue generated and
collected by TW during the term of this Agreement from the sale of TW Services
to 24/7 Affiliates and 24/7 Advertisers. TW agrees to provide 24/7 within 45
days after the end of each month with (i) a report showing all 24/7 Affiliates
for which TW provided TW services in the prior month and the revenue generated
from such TW Services and (ii) payment equal to 24/7's appropriate share of all
revenue collected in the prior month.

        H. The revenue sharing payment contemplated by Section 1.G. shall apply
only in respect of existing and after acquired 24/7 Affiliates and 24/7
Advertisers who are not currently also TW Affiliates at the time they are
acquired by 24/7. A list of all current 24/7 Affiliates is attached hereto as
Exhibit 1. A list of all current TW Affiliates is attached hereto as Exhibit 2.
TW agrees not to solicit any current or future 24/7 Affiliate or 24/7 Advertiser
except pursuant to a joint promotion prepared by both parties pursuant hereto.


2.      Promotion and Provision of 24/7 Services

        A. TW agrees to promote to TW Affiliates the 24/7 Services. TW shall
make an initial direct marketing solicitation of the TW Affiliates and shall
provide reasonable additional support as may be requested by 24/7 from time to
time;

        B. 24/7 agrees to provide special incentives to TW Affiliates in order
to induce them to avail themselves of the 24/7 Services; these special
incentives will be mutually agreed upon by both 24/7 and TW and are contemplated
to be discounts and similar arrangements.

        C. 24/7 shall be solely responsible for development of marketing
materials relating to 24/7 Services.

        D. TW shall be responsible for the mailing costs associated with the
24/7 Services as it is offered to TW Affiliates.

        E. 24/7 shall be solely responsible for providing all 24/7 Services,
including customer service in respect of the 24/7 Services;

        F. 24/7 shall be deemed the seller of 24/7 Services pursuant hereto and
shall be solely responsible for collecting and remitting to the appropriate
jurisdiction any and all applicable sales or use or other taxes and shall fully
indemnify and hold TW harmless for any sales, use or similar transaction taxes
that are assessed, whether against 24/7 or TW, with respect to the sale of 24/7
Services;

        G. 24/7 agrees to pay TW a percentage of all revenue generated and
collected during the term of this Agreement from the sale of 24/7 Services to TW
Affiliates as follows: (i) E-mail services - 15% of gross revenue; (ii)
advertising and sponsorship placements - 10% of gross advertising spending (only
in instances where no advertising agency commission is earned) per Affiliate;
(iii) Sale of product by TW Affiliates in transactional banners or equivalents
run on 24/7 networks - 15% of gross spread, defined as gross revenue minus cost
of product and other third party costs; (iv) Transactions for sale of product
not by TW Affiliates in transactional

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banners or equivalents run on 24/7 networks - $.40 per transaction with limited
fraud check service; additional amounts will be paid for enhanced fraud check
services, on a per transaction basis, which will be determined on an as needed
basis with most favored nation pricing for 24/7; this provision begins at the
time that TW begins providing back-end transaction processing services; (v)
Advertising Representations of Network Sites - a finder's fee of (a) $500 per
Web site that generates at least 1mm ad impressions per month; (b) $250 per Web
site that generates between 500K - 1mm ad impressions per month; and (c) $50 per
Web site that generates between 100k - 500K ad impressions per month. This will
be determined after Affiliate is represented by 24/7 for a period of 30 days to
verify impression levels. 24/7 agrees to provide TW within 45 days after the end
of each month with (i) a report showing all TW Affiliates for which 24/7
provided 24/7 services in the prior month and the revenue generated from such
24/7 Services and (ii) payment equal to TW's appropriate share of all revenue
collected in the prior month.

        H. The revenue sharing payment contemplated by Section 2.G. shall apply
only in respect of existing and after acquired TW Affiliates who are not
currently also 24/7 Affiliates or 24/7 Advertisers at the time they are acquired
by TW. A list of all current TW Affiliates is attached hereto as Exhibit 2. A
list of all current 24/7 Affiliates and 24/7 Advertisers is attached hereto as
Exhibit 1. 24/7 agrees not to solicit any current or future TW Affiliate except
pursuant to a joint promotion prepared by both parties pursuant hereto.

3.      Branding.

        A. 24/7 agrees to co-brand its Click2Buy transactional banner service
with the 'ShopNow' logo in a manner to be mutually agreed upon and to direct
traffic to ShopNow.com upon completion of the Click2Buy transaction.

        B. TW agrees to co-brand ShopNow.com with a Click2Buy logo (or other
branding as 24/7 chooses) in a manner to be mutually agreed upon.

4.      Additional Covenants.

        A. 24/7 agrees to make available to TW and to TW Affiliates reasonable
amounts of advertising inventory on the 24/7 Network, on a cpm, cpc and
'default' basis, at 'most favored nation' rates, and to make available at least
the amount of the guaranteed spend by TW pursuant to 4.B. on a non pre-emptible
basis.

        B. TW agrees to purchase advertising on the 24/7 Networks at an
aggregate minimum cost of $1,000,000 during each twelve (12) month period of
this Agreement (reduced proportionately for any partial period due to early
termination of this Agreement);

5. Marketing Programs. 24/7 and TW will jointly define marketing programs and
budgets through written marketing plans updated no less frequently than every
six (6) months. In the event of a disagreement, 24/7 shall have the final
controlling rights on all marketing and promotion of the joint services
(including but not limited to presentation, copy, format, design, script
development, etc.) subject to non-contravention of existing agreements, laws or
regulations, and subject to reasonable limits on costs to be incurred by TW.

6.      Participation in Profilz and other Co-op Databases.

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        A. 24/7 agrees to grant TW access, on a most favored nation price basis,
to 24/7 Profilz to enable TW to use Profilz for its own internal purposes or to
offer Profilz to TW Affiliates to enhance their online advertising campaigns;

        B. 24/7 also agrees to offer TW access on a most favored nation pricing
basis to any other database services or technology that 24/7 develops during the
Term;.

        C. Subject to contractual and legal restrictions between TW and TW
Affiliates, TW agrees to provide all available registration and transactional
information to the Profilz database; 24/7 shall compensate TW for such
registration data on a Most Favored Nation basis; TW will have access to
contributed names and information that has been appended to it; TW will be able
to participate in Profilz and other 24/7 Co-op Database initiatives that are
created during the Term of this Agreement.


7.      Exclusivity

        A. TW hereby grants 24/7 the sole third party right to sell advertising,
sponsorships and promotions on all web sites operated by TW (Buysoftware.com,
shopnow.com, etc.) during the Term. This exclusivity shall expire with respect
to any one web site operated by TW (Buysoftware.com, shopnow.com, etc.) in the
event 24/7 fails to achieve an overall CPM of $2 or more on such web site for
three consecutive months. TW may continue to sell advertising on up to 50% of
the advertising inventory on the sites using internal sales force. 24/7 and TW
will mutually agree on what part of the sites represent the 50% and may adjust
minimum CPM accordingly.

        B. TW hereby grants 24/7 the sole third party right to sell advertising,
sponsorships and promotions on all TW affiliate sites. 24/7 agrees and TW
acknowledges that TW cannot prohibit TW affiliates from directly engaging other
third parties for ad representations.

        C. TW hereby grants to 24/7 the sole third party right to offer ad
placement services to TW affiliates. 24/7 agrees and TW acknowledges that TW
cannot prohibit TW affiliates from engaging other third parties for ad
placements.

        D. TW hereby appoints 24/7 as the premier provider of email services on
a service bureau, CRM and list rental basis to TW and TW Affiliates. Such
exclusivity is based on TW receiving business terms substantially equivalent to
those offered by third parties and shall not preclude TW from sending emails
itself; 24/7 acknowledges that TW is party to existing agreements that shall be
phased out over 180 days;

        E. 24/7 agrees not to engage any of the following direct competitors of
TW as a co-marketing partner for e-commerce technologies offered by TW: Digital
River, Cybersource, PaymentTech, Go2Net, Imall, CyberCash, First USA. Also, TW
shall have a right of first refusal on any other partnership with 24/7 for
e-commerce technology or services from other third parties assuming TW provides
similar products and services in terms of functionality and quality;

        F. 24/7 agrees to extend this Agreement to include non-U.S. networks
affiliated with 24/7, provided that 24/7 has substantial control of such 
non-U.S. networks and presuming that TW establishes non-U.S. operations that are
on a par in terms of quality with the TW U.S. operations.

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8.      Term and Termination

               A. The term of this Agreement (the 'Term') shall commence on the
Effective Date and shall continue until terminated by either party pursuant to
this Section 8.

               B. Either party may terminate the Agreement by giving written
notice no earlier than two years and eight months after the Effective Date.
Termination will be effective four (4) months after the date on which written
notice is given, as determined under the provisions of Section 19 below, to the
other party.

               C. Notwithstanding Section 8.B. above, this Agreement may be
terminated by either party on 60 days' prior written notice to the other party
upon the occurrence of a material breach by the other party of any covenant,
duty or undertaking herein, which material breach continues without cure for a
period of 30 days after written notice of such breach from the non-breaching
party to the breaching party.

        D. Notwithstanding 8.B above, in the event (i) of a sale or distribution
of all or substantially all of the assets of TW or a sale to a single party of
more than 50% of the voting stock of TW or (ii) that TW or its affiliates begins
to compete directly with the 24/7 Services, 24/7 may, in its sole discretion,
terminate this Agreement immediately. In the event that 24/7 terminates this
Agreement pursuant to the preceding sentence of this Section, TW shall reimburse
24/7 for reasonable out-of-pocket expenses incurred in transferring the
Agreement, at 24/7's election, to another e-commerce vendor. With 24/7's
approval, which shall not be unreasonably withheld, TW may negotiate transfer
expenses on behalf of 24/7 with another e-commerce vendor of 24/7's choosing to
ensure the reasonableness of the expenses. With 24/7's approval, TW may provide
components of the transfer.

        E. Either party may terminate this Agreement with immediate effect: (i)
upon the institution by the other party of proceedings to be adjudicated a
bankrupt or insolvent, or the consent by the other party to institution of
bankruptcy or insolvency proceedings against it or the filing by the other party
of a petition or answer or consent seeking reorganization or release under the
Federal Bankruptcy Code, or any other applicable Federal or state law, or the
consent by the other party to the filing of any such petition or the appointment
of a receiver, liquidator, assignee, trustee, or other similar official of the
other party or of any substantial part of its property, or the making by the
other party of an assignment for the benefit of creditors, or the admission in
writing by the other party of an assignment for the benefit of creditors, or the
admission in writing by the other party of its inability to pay its debts
generally as they become due or the taking of corporate action by the other
party in furtherance of any such actions; (ii) if, within 60 days after the
commencement of an action against the other party seeking any bankruptcy,
insolvency, reorganization, liquidation, dissolution or similar relief under any
present or future law or regulation, such action shall not have been dismissed
or all orders or proceedings thereunder affecting the operations or the business
of the other party stayed, or if the stay of any such order or proceeding shall
thereafter be set aside; or if, within 60 days after the appointment without the
consent or acquiescence of the other party of any trustee, receiver or
liquidator or similar official of the other party, or of all or any substantial
part of the property of the other party, such appointment shall not have been
vacated.
        F. Notwithstanding Section 8.A above, this Agreement will terminate if
the Equity Exchange set forth in Section 9 of this Agreement is not closed
within 10 days of execution of this Agreement.

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9.      Stock Purchase.

        A. Pursuant to the Equity Exchange Agreement, a copy of which is
attached hereto, within 10 days after the Effective Date, TW shall issue to 24/7
4,300,000 shares of preferred stock of TW with a market value of $30,100,000
(based on a pre-investment fully diluted value of TW of approximately
$150,000,000). The number of all shares issued shall represent approximately
19.8% of outstanding stock of TW after issuance.

        B. On the effective date of the Equity Exchange Agreement, TW shall
deliver to 24/7 shares of preferred stock of TW with a value of $22,850,000 and
shall hold the remainder in escrow (the 'First Closing'). As consideration for
this issue, on the effective date of the Equity Exchange Agreement, 24/7 shall
deliver to TW, pursuant to a separate Equity Exchange Agreement, shares of 24/7
with a fair market value of $22,850,000, with such fair market value to be
determined by reference to the closing price per share of common stock of 24/7
reported by Nasdaq for the five trading days preceding the date of this
agreement.

        C. Should 24/7 complete its public offering of shares of common stock
currently in registration or prior to May 14, 1999 (which date may be extended
by mutual consent), then within five business days of the closing of such public
offering, 24/7 shall transfer to TW the sum of $5,000,000 and shall receive in
exchange $5,000,000 worth of preferred stock of TW (based on the valuation on
the date of this agreement ) held in escrow. Should 24/7 not complete such
public offering prior to May 14, 1999, then 24/7 and TW shall promptly schedule
a second closing at which 24/7 shall issue to TW shares of common stock of 24/7
with a market value of $5,000,000 (based on the closing price for the five
trading days preceding the date of this agreement) and TW shall issue to 24/7
shares of preferred stock of TW with a market value of $5,000,000 (based on the
valuation on the date of this agreement).


        D. Promptly after the execution hereof, 24/7 and TW shall commence due
diligence and negotiations of an acquisition of Card Secure, Inc. (a majority
owned subsidiary of 24/7) by TW. By May 31, 1999, TW and 24/7 shall determine
whether or not the transaction shall occur and the relevant terms. Should the
parties agree not to consummate the Card Secure transaction or consummate it
with an agreed upon valuation for 24/7's interest in Card Secure of less than
$2,250,000, then TW shall issue to 24/7 shares of preferred stock of TW with a
market value of $2,250,000 (based on the valuation on the date of this
agreement) and 24/7 shall issue to TW shares of common stock of 24/7 with a
market value of $2,250,000 (based on the closing price for the five trading days
preceding the date of this agreement) minus the agreed upon valuation of Card
Secure, Inc. in any transaction.

        E. In addition, TW shall issue to 24/7 five-year warrants to purchase
shares of common stock of TW equal to 20% of the shares of common stock issuable
upon conversion of the preferred stock that it receives pursuant to paragraphs
B, C and D hereof at an exercise price equal to the conversion price per share.
Such warrants shall contain a 'net exercise' feature.

        F. 24/7 Media, upon the execution of the Equity Exchange Agreement,
achieving an ownership interest in TW, 24/7 Media will receive one (1) seat on
the TW Board of Directors.


10.     Intellectual Property Ownership.

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In the event any inventions, methods, techniques, works of authorship, computer
software, computer upgrades, computer programs, service providers, vendor
information, training materials, telemarketing scripts, e-mail scripts, computer
screens, reports, data, any other proprietary or confidential information is
made, created, developed or written hereunder and other intellectual property
created, developed or written in accordance with the activities contemplated
hereunder ('Developed Material') is, (i) fully paid for by 24/7, such Developed
Material shall be deemed the sole property of 24/7 and any use thereof by TW
shall require consent thereto by 24/7; (ii) is substantially paid for by 24/7
and TW has had material creative or developmental input therein (including
without limitation provision of proprietary or confidential information), then
such Developed Material shall be deemed the property of 24/7 with TW having a
perpetual non-exclusive, royalty-free right of use thereof; (iii) is
substantially paid for by TW and 24/7 has had material creative or developmental
input therein (including without limitation provision of proprietary or
confidential information), then such Developed Material shall be deemed the
property of TW with 24/7 having a perpetual non-exclusive, royalty-free right of
use thereof; and (iv) is fully paid for by TW then such Developed Material shall
be deemed the sole property of TW and any use thereof by 24/7 shall require
consent thereto by TW. Nothing herein shall be construed to restrict, impair or
deprive TW or 24/7 of any of their respective rights or proprietary interests in
technology or products that existed prior to and independent of the performance
of their respective obligations hereunder.

11.     Intellectual Property Infringement.

Each party agrees to defend and/or handle at its own expense, any claim or
action against the other party or its affiliates (including without limitation,
its parent, subsidiaries, officers and directors) for any actual or alleged
infringement of any intellectual or industrial property right, including,
without limitation, trademarks, service marks, patents, copyrights,
misappropriation of trade secrets or any similar proprietary rights, based upon
the Agreement or any portion thereof furnished or utilized by such party or
based on the other party's use thereof. Each party further agrees to indemnify
and hold the other party and its affiliates harmless from and against any and
all liabilities, losses, costs, damages and expenses (including reasonable
attorneys' fees) associated with any such claim or action. Each indemnifying
party shall have the sole right to conduct the defense of any such claim or
action and all negotiations for its settlement or compromise, unless otherwise
mutually agreed to in writing.

12. Publicity. Except as may be required by law, no party hereto shall issue
advertising, promotional activity, press or publicity release relating to this
Agreement without securing the prior written consent of such other party.

13. Confidentiality. 24/7 and TW covenant to each other that neither party shall
disclose to any third party (other than its employees and directors, in their
capacity as such, and the employees and directors of any affiliate on a need to
know basis so long as they are bound by the terms of this Agreement) any
information regarding the terms and provisions of this Agreement or any
confidential information which has been identified as such by the other Party
hereto except (i) to the extent necessary to comply with any law or valid order
of a court of competent jurisdiction (or any regulatory or administrative
tribunal), in which event the party so complying shall so notify the others as
promptly as practicable (and, if possible, prior to making any disclosure) and
shall seek confidential treatment of such information, if available; (ii) as
part of its normal reporting or review procedure to its auditors or its
attorneys, as the case may be, so long as they are notified of the provisions of
this Agreement; (iii) in order to enforce its rights pursuant to this Agreement;
(iv) in connection with any filing with any governmental body or as otherwise
required by law, including the federal securities laws and any applicable rules
and

                                       7


regulations of any stock exchange or quotation system; and (v) in a confidential
disclosure made in connection with a contemplated financing, merger,
consolidation or sale of capital stock of 24/7 or TW. Information which is or
should be reasonably understood to be confidential or proprietary includes, but
is not limited to, information about the 24/7 Network, sales, cost and other
unpublished financial information, product and business plans, projections,
marketing data, and sponsors but shall not include information (a) already
lawfully known to or independently developed by a party, (b) disclosed in
published materials other than through a breach of these confidentiality
provisions, (c) generally known to the public other than through a breach of
these confidentiality provisions, (d) lawfully obtained from any third party or
(e) required to be disclosed by law.

14. Indemnification. TW shall indemnify and hold harmless 24/7, its advertisers
and other suppliers and any related third parties, against and in respect of any
and all claims, suits, actions, proceedings (formal and informal),
investigations, judgments, deficiencies, damages, settlements, liabilities, and
legal and other expenses (including reasonable legal fees and expenses of
attorneys chosen by 24/7) as and when incurred, arising out of or based upon any
act or omission or alleged act or alleged omission by TW in connection with the
acceptance of, or the performance or non-performance by TW of, any of its duties
under this Agreement or arising from the breach by TW of its warranties,
representations or covenants contained in this Agreement. 24/7 shall indemnify
and hold harmless the TW, against and in respect of any and all claims, suits,
actions, proceedings (formal and informal), investigations, judgments,
deficiencies, damages, settlements, liabilities, and legal and other expenses
(including reasonable legal fees and expenses of attorneys chosen by TW) as and
when incurred, arising out of or based upon any act or omission or alleged act
or alleged omission by 24/7 in connection with the acceptance of, or the
performance or non-performance by 24/7 of, any of its duties under this
Agreement or arising from the breach by 24/7 of its warranties, representations
or covenants contained in this Agreement.

15.     Representations, Warranties & Covenants

    A. Each party hereto represents and warrants that it has full power and
authority to execute this Agreement and to take all actions required by, and to
perform the agreements contained in, this Agreement, and that the each party's
respective obligations under this Agreement do not conflict with its obligations
under any other agreement by which the such party is bound.

    B. Each party represents, warrants and covenants that the performance of its
respective obligations under this Agreement complies and will comply with all
applicable federal, state, local and foreign laws and regulations.

16. No Poaching. TW agrees that, during the Term and for a period of one year
from the end of the Term, neither it nor its affiliates will solicit or recruit
the services of any 24/7 employees, or hire any such employees. 24/7 agrees
that, during the Term and for a period of one year from the end of the Term,
neither it nor its affiliates will solicit or recruit the services of any TW
employees, or hire any such employees

17. No Waiver. This Agreement shall not be waived, modified, assigned or
transferred except by a written consent to that effect signed by TW and 24/7. TW
agrees that if it assigns or transfers this Agreement, it shall cause such
successor, assignee, or transferee to assume all of the TW's obligations
hereunder. Any assignment, transfer, or assumption shall not relieve the TW of
liability hereunder.

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18. Governing Law. This Agreement shall be governed by and construed in
accordance with the laws of the State of New York applicable to contracts made
and performed therein, without regard to principles of conflicts of laws.

19. Notices. All notices required or permitted to be given hereunder shall be in
writing and either hand-delivered, telecopied, mailed by certified first class
mail, postage prepaid, or sent via electronic mail to the other party or parties
hereto at the address(es) set forth below. A notice shall be deemed given when
delivered personally, when the telecopied notice is transmitted by the sender,
three business days after mailing by certified first class mail, or on the
delivery date if delivered by electronic mail.

20. Counterparts. This Agreement may be executed in counterparts, each of which
shall be deemed an original and all of which together shall constitute one and
the same document.

21. Force Majeure. Neither party shall be held liable or responsible to the
other party nor be deemed to have defaulted under or breached this Agreement for
failure or delay in fulfilling or performing any term of this Agreement when
such failure or delay is caused by or results from causes beyond the reasonable
control of the affected party, including but not limited to fire, floods,
failure of communications systems or networks, embargoes, war, acts of war
(whether war is declared or not), insurrections, riots, civil commotion,
strikes, lockouts or other labor disturbances, acts of God or acts, omissions or
delays in acting by any governmental authority or the other party; provided,
however, that the party so affected shall use reasonable commercial efforts to
avoid or remove such causes of nonperformance, and shall continue performance
hereunder with reasonable dispatch whenever such causes are removed. Either
party shall provide the other party with prompt written notice of any delay or
failure to perform that occurs by reason of force majeure. The parties shall
mutually seek a resolution of the delay or the failure to perform as noted
above.

22. Severability. Should one or more provisions of this Agreement be or become
invalid, the parties hereto shall substitute, by mutual consent, valid
provisions for such invalid provisions which valid provisions in their economic
effect are sufficiently similar to the invalid provisions that it can be
reasonably assumed that the parties would have entered into this Agreement with
such valid provisions. In case such valid provisions cannot be agreed upon, the
invalidity of one or several provisions of this Agreement shall not affect the
validity of this Agreement as a whole, unless the invalid provisions are of such
essential importance to this Agreement that it is to be reasonably assumed that
the parties would not have entered into this Agreement without the invalid
provisions.

23. Dispute Resolution. Any controversy or claim arising out of or relating to
the Agreement, or the breach thereof, shall the subject of resolution efforts by
the Chief Executive Officers and General Counsels of each party for at least 30
days prior to any action being commenced. Any unresolved disputes shall be
settled exclusively by arbitration. Such arbitration shall be conducted before a
single arbitrator in accordance with the Commercial Arbitration Rules of the
American Arbitration Association then in effect. If arbitration is commenced by
24/7, it shall take place in Seattle, Washington. If arbitration is commenced by
TW, it shall take place in New York, New York. Judgment may be entered on the
arbitrator's award in any court having jurisdiction, and the parties irrevocably
consent to the jurisdiction of the courts of Washington and New York for that
purpose. The parties waive personal service in connection with any such
arbitration; any process or other papers under this provision may be served
outside Washington or New York by registered mail, return receipt requested, or
by personal service, provided a reasonable time for appearance or response is
allowed. All decisions

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of the arbitrator shall be final and binding on the parties. The parties shall
equally divide all costs of the American Arbitration Association and the
arbitrator. Each party shall bear its own legal fees in any dispute. The
arbitrator may grant injunctive or other relief.

24. Independent Contractors. 24/7 Media and TW shall each act as independent
contractors. Neither party shall exercise control over the activities and
operations of the other party. 24/7 Media and TW shall each conduct all of its
business in its own name and as it deems fit, provided it is not in derogation
of the other's interests. Neither party shall engage in any conduct inconsistent
with its status as an independent contractor, have authority to bind the other
with respect to any agreement or other commitment with any third party, nor
enter into any commitment on behalf of the other.

25. Headings: Headings stated in this Agreement are for convenience of reference
only and are not intended as a summary of such sections and do not affect,
limit, modify, or construe the contents thereof.

26. Audit Rights. Upon request from any party, such requesting party shall be
given reasonable access and audit and verification documentation as the
requesting party may reasonably request on not less than 30 days' notice in
order to assure the other party's compliance with the terms of this Agreement.
Such requests shall be limited to the scope of this Agreement and shall not be
made more frequently than twice in any twelve-month period.

27. Entire Agreement. This Agreement constitutes the entire agreement and
supersedes all prior agreements of the Parties with respect to the transactions
set forth herein and, except as otherwise expressly provided herein, is not
intended to confer upon any other person any rights or remedies hereunder.

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IN WITNESS WHEREOF, the parties hereto have duly executed this Agreement this 
__ day of April 5, 1999 (the 'Effective Date').


24/7 MEDIA, INC.


By:                   /s/ C. Andrew Johns
                      -------------------------------
Name:                     C. Andrew Johns
Title:                    EVP & CFO

E-mail address:       ajohns@247media.com
                      -------------------------------

TECHWAVE INC.:


By:                   /s/ Alan Koslov
                      -------------------------------
Name:                     Alan Koslov
Title:                    EVP Finance/General Counsel

E-mail address:       alank@techwave.com
                      -------------------------------

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