Latitude 90, Inc.
THIS REPRESENTATION AGREEMENT (the "Agreement") is made as of December 31, 1998
by and between Latitude 90, Inc. (Latitude 90), with its principal place of
business located at 5959 West Century Blvd., Suite 756, Los Angeles, CA 90045,
Web 21 (Company), with its principal place of business located at 354
California, Suite 3, Palo Alto, CA 90045, and Go2Net, Inc. (Go2Net), with its
principal place of business located at 999 Third Avenue, Suite 4700, Seattle, WA
Latitude 90 and Company agree to the following:
1. Engagement of Services
a. Latitude 90 will provide advertising sales representation and consultation
for Company's website, located on the World Wide Web at
http://www.100hot.com and other interactive marketing vehicles such as
Surfboard and My100Hot.
b. Latitude 90 will update Company on the progress and demand of the Internet
2. Sales & Marketing Support
a. Company and Latitude 90 will write and distribute press releases for any
worthy advertising programs that are developed and sold by Latitude 90 and
Company. Latitude 90 will not distribute press releases without the consent
of Go2Net, which shall not be reasonably withheld.
b. Latitude 90 will provide Company with the following Sales and Marketing
I. Latitude 90 will highlight Company in its media kit and Web site as one
of its Premium Web site Partners including detailed information in both
its "Web site" and "Beyond the Banner" sections.
II. Latitude 90's Sales executives will work with Company to orchestrate
programs that increase Company's overall revenue stream.
c. Company will provide Latitude 90 with the following Sales and Marketing
I. Company will allocate appropriate budgets to develop advertising sales
material for general media kit purposes and for special advertising
II. On Company's Advertising information page, Company will refer to
Latitude 90 as its exclusive third-party Advertising Sales
Representation firm and will link to a customized page on Company's
site that provides Latitude 90 Sales contact information.
III. Company agrees to provide Latitude 90 with the necessary sales and
marketing resources reasonably required to support new advertising
recommendations and demonstrations.
3. Schedule Serving & Tracking
a. Excluding all Reach & Efficiency campaigns, Company will use its best
efforts to serve and track all banner schedules that Latitude 90 books for
Company within four months of the execution of this agreement. Until such
time, serving and tracking will continue under the system used by Company
and Latitude 90 as of the date of this agreement. Once Company begins to
handle serving and tracking, Company will use its best efforts to provide
Latitude 90 with online tracking results that list daily impression and
click data for each banner creative.
b. Latitude 90 will serve and track all of Company's Reach & Efficiency
schedules (network buys) that are sold by Latitude 90 sales executives.
Latitude 90 will provide online tracking results that will list impression
and click data for each banner creative. Reach & Efficiency schedules are
defined as those schedules that are booked as part of a network buy, where
Latitude 90 sells a number of its sites as one buy.
c. Company acknowledges that it is Latitude 90's preference to serve and track
all of Web21's advertising schedules. The parties agree to discuss the
possibility of transferring all of Company's serving & tracking management
to Latitude 90.
d. To the extent that Latitude 90 serves and tracks non-Reach & Efficiency
campaigns (for example rich media deals that the current system or the
Company system will not support), the commission to Latitude 90 will be
negotiated on a case-by-case basis.
4. Sales Management
a. To maximize revenues for all Company properties (including 100hot.com,
Surfboard, and My 100hot), the parties agree to utilize both Latitude 90
and Go2Net's sales staff. Both parties are sensitive to the possibility of
client confusion and sales conflict and as a result, each sales staff will
adhere to the following guidelines:
I. 100hot.com Sales - Go2Net will have the opportunity to run advertising
through 100hot.com's inventory to fill Go2Net's run of site schedule
commitments. Go2Net will not sell 100hot on an individual site basis
nor will it sell specific categories, sections or keywords as part of
an overall Go2Net buy.
II. Surfboard Sales - Latitude 90 will continue to sell Company's
"Surfboard Technology" under its current name. Go2Net may sell this
technology under another name and will refer to Go2Net (not Company)
as the provider of this service.
III. My 100hot Sales - Latitude 90 will sell Web21's "My 100hot Service"
under its current name. Go2Net may sell this technology under another
name and will refer to Go2Net (not Company) as the provider of this
The parties agree to work together on an ongoing basis to develop new and
innovative methods to maximize revenue.
5. Term and Termination
a. This Agreement will begin on the execution of this contract and run through
December 31, 1999. If either party wants to terminate this contract on
December 31, 1999, it will provide the other party with a written request
for termination by October 1, 1999. If a termination request it not
submitted by October 1, 1999, this contract will continue through March 31,
2000, subject to Paragraph 5(b).
b. Company can terminate this agreement on thirty (30) days written notice if,
over any trailing 90-day period, Latitude 90 fails to deliver to Company a
combined minimum of $600,000 in recognized advertising revenue, revenue
share dollars and sponsorship dollars for Company's Web site, surfboard
technology and My 100hot technology.
c. If Company terminates this agreement, all then-current advertisers with
solid payment histories shall be run through the end of their then-current
d. If Company terminates this agreement, Latitude 90 shall have 60 days from
the date of termination to book advertising campaigns on Company
e. Exclusivity. If Latitude 90 becomes the sales rep firm for a search
directory service (such as Looksmart, Mining Company or GoTo.com), Company
shall have the right to terminate Latitude 90 on 90 days notice.
6. Account Booking
a. When Latitude 90 books on account, it will fax G02Net (attn: Accounting
Dept) a copy of the insertion order as well as any pertinent schedule
details not listed on the insertion order such as production contact
information, banner advertising placement, and URL link. Latitude 90 will
also fax a copy of a completed credit form (for all non-Reach & Efficiency
deals), so that Go2Net may establish the credit terms for the advertiser.
Latitude 90 understands that all advertisers must sign an insertion order
form that has been approved by Go2Net. Go2Net and Latitude 90 shall work
together to finalize this standard insertion order form by January 15,
b. When Go2Net books an account for 100hot.com, Surfboard of My 100hot, it
will provide Latitude 90 with pricing and flight details.
7. Price List
a. Within five business days of the execution of this Agreement, Latitude 90
shall provide Go2Net with a Price List (with an explanation of the
parameters given to Latitude 90 sales people to give discounts), which must
be approved by Go2Net. Go2Net and Latitude shall work together to finalize
this Price List by January 15, 1999. Latitude 90 understands that all sales
must be according to this Price List, unless otherwise approved by Go2Net.
a. All collections of non-Reach and Efficiency campaigns will be handled by
Go2Net. Therefore Go2Net shall establish credit terms to be granted (if any) to
each advertiser signed by Latitude 90. Latitude 90 shall provide reasonable
assistance to Go2Net to collect any overdue amounts owned by advertisers. To the
extent that an advertiser is delinquent in paying their outstanding invoices,
Go2Net reserves the right to terminate such campaign(s) and turn the account
over to a collection agency.
a. Latitude 90 will be solely responsible for all its expenses, including
telephone and fax, costs, travel, and those expenses related to client
a. During the term of this contract Latitude 90 will be paid 25% commission
for all advertising, revenue-share, name acquisition, sponsorship and
interactive marketing dollars that (i) runs in Company's Web site and were (ii)
derived from advertising or other transactions booked by Latitude 90. Latitude
90 will also be paid a 25% commission on the sale of all advertising revenue,
revenue-share dollars, and sponsorship dollars that are booked by Latitude 90
for Company's "Surfboard" and "My 100hot" products. Latitude 90 and Company
agree to define a monthly bonus structure that is based upon Latitude 90
achieving certain performance thresholds.
Advertising Revenue refers to advertising banners that run on Company Web site.
Revenue-Share Dollars are defined as those orders where Company receives a
percentage of the revenue retained from the sale of a product.
Name Acquisition Revenue refers to schedules where Company is paid to increase
an advertiser's database of consumer names and addresses.
Sponsorship Revenue refers to revenue that is generated from advertisers that
run schedules that go beyond banner advertising placement. These schedules may
include, but are not limited to, static advertising in specific sections,
co-branded jump pages, endorsement icons, and advertisements sent via Company
Interactive Advertising Vehicles refers to any digital media or digital tools
created for the purpose of online advertising. These may include, but are not
limited to products such as surfboard and my100hot.
11. Invoicing and Payment
a. Company will invoice and collect all advertising, revenue-share, name
acquisition, sponsorship and interactive marketing schedules. Latitude 90 will
provide reasonable assistance to the company in invoicing and collecting these
schedules. By the 30/th/ of each month, Company will mail Latitude 90 its
commission for all Latitude 90 revenue collected in the prior month.
b. Latitude 90 will invoice and collect all revenue for reach and efficiency
schedules. By the 30/th/ of each month Latitude 90 will mail Company its share
of all Company and Go2Net monies received by Latitude 90 in the prior month.
Reach & Efficiency schedules are defined as those schedules that are booked as
part of a network buy, where Latitude 90 sells a number of sites.
c. Latitude 90 is not liable for any debt incurred during the term of this
12. Confidential Information
a. Latitude 90 agrees during the term of this Agreement and thereafter to take
all steps reasonably necessary to hold in trust and confidence information
which they know or have reason to know is considered confidential by
Company as demonstrated by their signing the Company's NDA.
b. Company agrees during the term of this Agreement and thereafter to take all
steps reasonably necessary to hold in trust and confidence information
which they know or have reason to know is considered confidential by
Latitude 90 as demonstrated by their signing the Latitude 90's NDA.
a. Governing Law. This Agreement will be governed by and construed in
accordance with the laws of the United States and the State of Washington.
b. Legal Fees. If any action at law or in equity is necessary to enforce or
interpret the terms of this Agreement, the prevailing party shall be
entitled to reasonable attorney's fees, costs and necessary disbursements,
in addition to any other relief to which the party may be entitled.
c. Independent Contractor - Company and Latitude 90 acknowledge and agree that
Latitude 90 is an independent contractor to Company and not an employee,
agent, or joint venture of Company. Latitude 90 is an independent
contractor and is solely responsible for all taxes, withholdings, and
other similar statutory obligations, including, but not limited to,
Workers' Compensation Insurance.
d. Professional Standards. The performance of Latitude 90 and Company under
this Agreement shall be conducted with due diligence and in full compliance
with the highest professional standards of practice in the industry.
e. Latitude 90 Indemnity. Latitude 90 will indemnify and hold Company
harmless, and will defend Company against any and all loss, liability,
damage, claims, demands, or suits and related costs and expenses to persons
or property that arise, directly or indirectly, from acts or omissions of
Latitude 90, or breach any term or condition of this Agreement.
f. Company Indemnity. Company will indemnify and hold Latitude 90 harmless,
and will defend Latitude 90 against any and all loss, liability, damage,
claims, demands, or suits and related costs and expenses to persons or
property that arise, directly or indirectly, from acts or omissions of
Company, or breach any term or condition of this Agreement.
g. Entire Agreement. This Agreement constitutes the entire understandings
between the parties, and supersedes all prior negotiations or
understandings between the parties concerning the subject matter contained
in this Agreement.
LATITUDE 90, INC.: COMPANY:
By: /s/ John C. Bohan By: /s/ Bert Fornaciari
John C. Bohan Bert Fornaciari
President & CEO President & CEO
Date: 12/31/98 Date: 1/12/99
By: /s/ John Keister
Chief Operating Officer