Services Agreement - Ziff-Davis UK Ltd. and Yahoo! UK Ltd.


                             SERVICES AGREEMENT

     This Services Agreement (the "Agreement") is made as of November 1, 1996 
by and between ZIFF-DAVIS UK, LTD. ("ZDUK"), a corporation organized under 
the laws of the United Kingdom and YAHOO! UK, Ltd. ("YAUK"), a corporation 
organized under the laws of the United Kingdom.
     YAUK has been organized as a joint venture between ________________, a
wholly owned subsidiary of Yahoo! Inc.("Yahoo") and SB Holdings (Europe) 
Ltd., an affiliate of ZDUK, pursuant to a joint venture agreement dated as of 
this same date (the "Joint Venture Agreement"), in order to operate in the 
United Kingdom a localized version of the Yahoo! Guide (such localized guide, 
"Yahoo UK"), to develop related on-line navigational services in the United 
Kingdom, and to conduct certain other businesses related to such activities.
     YAUK desires that ZDUK provide certain Services (the "Services") for YAUK
and ZDUK desires to provide such Services for YAUK.
     NOW, THEREFORE, in consideration of the premises and mutual covenants and
obligations set forth herein, the parties hereto agree as follows:

1.   OFFICE, FINANCIAL AND ADMINISTRATIVE SERVICES. 
     (a)  ZDUK shall provide the following Services to YAUK:
          (i)  office space for up to ten (10) employees of YAUK along with
related office services such as utilities, telecommunications equipment 
(including the costs of installment and maintenance of lines, office units 
and the PBX switch as well as an estimated amount for actual calls), general 
office supplies, mailroom services, cleaning services, maintenance services 
and general office equipment (for example, photocopiers and telefax 
machines); and

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          (ii)  financial management and other administrative support including
payroll processing, accounting, purchasing, management information, 
recruiting, other human resource and facility services.  In providing 
accounting services, ZDUK shall use its reasonable efforts to provide data 
and information to  YAUK so that YAUK's financial personnel may prepare 
reports in accordance with the European Financial Reporting Template attached 
as Exhibit A.  YAUK acknowledges that ZDUK may need a reasonable period of 
time to adjust its accounting procedures to produce reports in that form.  
ZDUK shall also provide to YAUK other similar administrative and operational 
services required to carry out YAUK's business plan that ZDUK has the 
resources to provide without unreasonable cost or burden to its own 
operations.
     (b)  YAUK shall pay ZDUK for the Services all of ZDUK's out-of-pocket
expenses to third parties incurred in connection with the Services (including 
those incurred prior to this date on behalf of YAUK).  Those expenses shall 
include actual charges for telecommunications calls (i.e., above the 
estimated amount included with the office space in Section 1(a)(i) above), 
special postage, courier service, and any other similar products or services 
provided by third parties which are individually billed to ZDUK and which are 
not included in its general charges specified above.  Commencing with the 
launch date of Yahoo UK, on September 23, 1996, YAUK shall also pay an 
allocated part of ZDUK's internal costs in providing the Services, determined 
in accordance with the allocations which ZDUK uses for its own operating 
units.  The allocations for 1996 are set forth in Schedule 1(b).  ZDUK shall 
have the right to make appropriate adjustments in Schedule 1(b) for each 
calendar year hereafter based on increases in its applicable costs.  If 
V.A.T., use or similar taxes are at any time to be required to be paid on the 

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Services, they will be added to the amounts payable by YAUK pursuant to this 
Agreement.
     (c)  ZDUK shall send an itemized monthly invoice to YAUK for the Services
provided by ZDUK during the previous month and for any other charges that may 
be due by YAUK under this Agreement.  YAUK shall pay such amount within 
thirty (30) days after receipt of the invoice.  
     (d)  Prior to this date and the formation of YAUK, ZDUK has directly paid
through its payroll certain persons who have been hired on behalf of YAUK and 
who will be transferred to the YAUK payroll after YAUK's formation and 
commencement of operations.   YAUK shall reimburse ZDUK for all salary, 
payroll taxes, benefits and similar costs paid or liabilities incurred by 
ZDUK in connection with those employees.  YAUK shall also reimburse ZDUK for 
all salary, payroll taxes, benefits and similar costs for Mark Li from 
September 1, 1996, until he is transferred to YAUK's payroll and paid 
directly by YAUK. YAUK shall also reimburse ZDUK for any other out-of-pocket 
expenses incurred by ZDUK or its personnel on behalf of YAUK including, 
without limitation, travel and entertainment expenses, employee procurement 
fees and expenses and similar costs incurred since the discussion of the 
formation of YAUK began.
     (e)  YAUK acknowledges that although ZDUK shall provide purchasing
assistance, it shall be responsible for paying for all furniture and computer 
equipment and similar items principally used by its employees on ZDUK's 
premises.
     (f)  YAUK shall give ZDUK at least thirty days notice of its need for
office space for new employee.  Nothing herein shall require ZDUK to lease 
new space to accommodate YAUK personnel.
2.   PROMOTIONAL SERVICES.
     (a)  During the term of this agreement, ZDUK and YAUK shall provide each
other with the right to run a reasonable number of 

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advertisements and promotions at "house rates" in their respective 
publications and services.  For purposes of this agreement "house rates" 
shall mean 30% of the regular rate charged for a page, banner or other 
promotional or ad space.  Any production or similar out-of-pocket charges 
related to house ads shall be paid in full.  All advertising services 
provided shall be subject to the applicable rate card or other applicable 
terms and conditions of the publication or service being used.  House rates 
may not be combined with other promotional rates including  volume or 
frequency discounts or other special rate programs or  used for inserts.
     (b)  ZDUK and YAUK shall explore with other promotional activities as may
be appropriate including, for example, joint participation in marketing and 
promotional events such as trade shows.  Each party shall discuss with the 
other party in good faith (before any other comparable third party) any plans 
to incorporate editorial materials, listings, brand features and similar 
content within publications or services similar to those distributed by the 
other party, and shall allow the other a reasonable time to make a first 
offer, it being the intention to cooperate in such areas as reasonably 
practical for both parties; provided, however, that the foregoing shall not 
obligate either party to enter into any such arrangement.
3.   AD REPRESENTATIVE SERVICES.
     (a)  ZDUK has acted and shall act as the exclusive advertising
representative for Yahoo UK and any other products and services of YAUK for 
the United Kingdom, Ireland, France and Germany and other European countries 
in which ZDUK or its affiliates regularly solicit online advertising (the 
"Territory").  ZDUK shall use its reasonable efforts to sell advertising in 
the Territory and to collect amounts owed to YAUK from such advertisers.  
Although ZDUK shall use its ZDNet sales 

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force to  sell ads on YAUK as well as ZDNet, ZDUK shall add an additional 
sales person above the personnel anticipated for selling ZDNET and its other 
products in light of its ad sales services for ZDUK and ZDUK shall be 
entitled to interview prospective candidates for such positions and to 
approve the person hired provided it does so promptly.  ZDUK shall use 
reasonable efforts to hire such sales person with a six month probation 
period if labor laws permit.  Although all of ZDUK sales personnel shall 
continue to be employees of ZDUK and subject to its direction, all such 
personnel shall provide the YAUK sales director with reports on sales calls 
and sales as the YAUK sales director may request (including daily reports if 
requested) in coordination with reports to ZDUK sales managers. ZDUK shall 
also have Frank Kelcz spend at least 40% of his time on ad sales services for 
YAUK. YAUK acknowledges that ZDUK has not made any representation with 
respect to the amount of advertising it may sell.  All such advertising shall 
be sold in accordance with such standard terms and conditions as YAUK may 
provide. 
     (b)  All advertising shall be subject to acceptance by YAUK and YAUK shall
accept or reject any insertion order within two business days of receipt of 
that order from ZDUK; failure to respond within that time shall be deemed 
acceptance.
     (c)  As compensation for its services, ZDUK shall be entitled to a
commission on the Net Amount collected on advertisements from the Territory 
carried by Yahoo UK and YAUK's  other products and services.  That commission 
shall be [XXXX] of the Net Amount collected from advertising up to the 
cumulative amount of advertising projected for period of ZDUK's services as 
set forth in the Business Plan attached to the Joint Venture Agreement and 
[XXXX] of the Net Amount collected from advertising above that amount.  (For 
example, if the Business Plan calls for 

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[XXXX] of advertising in the first six months of this agreement and ZDUK 
sells the Net Amount of [XXXX] for that period, ZDUK shall receive 
commissions on the first [XXXX] at the rate of [XXXX] and on the remaining 
[XXXX] at the rate of [XXXX])  Net Amount means gross ad revenues, adjusted 
for ad agency commissions, discounts, billing adjustments and allowances, 
make goods, bad debt write-offs, and collection agency, attorney and other 
out-of-pocket collection fees and expenses.  ZDUK shall not be responsible 
for bad debts; it being the intention of the parties that YAUK bear the 
credit risk of its advertisers.  ZDUK shall pay to YAUK within ten days 
following the end of each month all of the amounts collected by it for 
advertising run on YAUK's products and services, less its commission and any 
out-of-pocket costs for collection agencies, attorneys, or other collection 
efforts.  At the end of each calendar quarter, ZDUK and YAUK shall review the 
Net Amount of advertising for all quarters preceding the quarter then ending 
and determine whether ZDUK shall be entitled to the [XXXX] commission on the 
Net Amount of any advertising in any prior period.
     (d)  ZDUK shall provide the ad rep services through [XXXX].  The parties
shall commence discussions about the renewal of the services for an 
additional period not later than [XXXX].  If YAUK shall not continue ZDUK's 
exclusive ad sales services beyond [XXXX]or the end of any renewal term 
thereafter (i.e., YAUK begins to sell part or all of its inventory itself or 
through a third party), YAUK shall continue to pay ZDUK commissions on all 
advertising carried by YAUK from the Territory following the effective date 
of discontinuation for which ZDUK secured orders prior to the discontinuation 
date.  In addition, notwithstanding any other provision of this agreement, in 
that event, ZDUK shall have the right to require YAUK to hire and assume all 
ongoing employment obligations to the new sales person referred to in 

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3(a) above without any severance or other cost to ZDUK arising out of that 
person's employment with ZDUK.
     (e)  ZDUK may carry out its services outside of the United Kingdom and
Ireland through its affiliated companies including Ziff-Davis France, S.A. 
("ZDF") and Ziff-Davis Verlag, GmbH ("ZDV"), e.g., ZDF may sell ads in France 
for YAUK's products and services and ZDV may sell ads in Germany for YAUK's 
product and services.
     (f)  Although ZDUK's ad representation services shall be exclusive, YAUK
may have members of its internal staff assist in sales efforts provided that 
such efforts shall be coordinated with ZDUK and that all sales resulting from 
such efforts shall be commissionable to ZDUK as if its sales force had made 
such sales.
4.   TERM AND TERMINATION.
     (a)  This Agreement shall be commence as of the date set forth above and,
unless earlier terminated pursuant to paragraphs (b), (c), or (d) of this 
Section, shall continue for [XXXX] years after that date.  Upon termination, 
all rights and obligations of each party hereto shall cease as of the date of 
termination and any amounts owed by either party hereto shall be paid in full.
     (b)  This Agreement shall also terminate automatically and effective
immediately upon the earlier to occur of:
          (i)   the dissolution, termination or liquidation of ZDUK or YAUK; 
          (ii)  the appointment of a trustee in bankruptcy for ZDUK or YAUK, an
assignment of assets for the benefit of ZDUK's or YAUK's creditors or the 
adjudication of bankruptcy with respect to ZDUK or YAUK.
          (iii)  the termination of the Joint Venture Agreement.
     (c)  In the event that either party hereto shall commit any material 
breach of or default under this Agreement and such breach or default is not 
cured within thirty days after notice of 

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such breach or default (if remediable), the non-defaulting or non-breaching 
party shall have the right (but not the obligation), in addition to all other 
legal and equitable remedies that may be available to such party, to 
terminate this Agreement.
     (d)  YAUK may terminate any or all of the Services described in Section 1
upon not less than ninety (90) days notice to ZDUK. At the end of such ninety
(90) days, ZDUK shall make an appropriate reduction in its allocated charges. 
To the extent YAUK wishes to terminate services upon less than 90 days notice
ZDUK shall use its reasonable efforts to end those services, reduce its costs
and therefore reduce its charges to YAUK in accordance with YAUK's schedule.
5.   DIRECTION AND CONTROL OF ZDUK'S PERSONNEL. 
     (a)  ZDUK shall have the exclusive right to direct and control its
personnel and/or any third parties providing the Services hereunder, free of 
any supervision, direction or control by YAUK (other than in respect of 
YAUK's right, as the recipient of such Services, to specify the nature of the 
Services desired to be performed).  ZDUK shall have the sole right to 
determine the conditions of employment for all ZDUK personnel providing 
Services hereunder, including without limitation, their working hours, 
employment and vacation policies, benefits, seniority, promotions and 
assignments.  ZDUK will be solely responsible for compensation of such 
personnel and for all withholding taxes, unemployment insurance, workmen's 
compensation, and any other insurance and fringe benefits with respect to 
such personnel.  ZDUK shall also have the exclusive right to hire and fire 
such personnel.  Unless YAUK shall have acted in breach of this agreement 
with respect to ZDUK's personnel, ZDUK shall be solely responsible for 
severance or amounts payable upon the termination of employment of such 
personnel or any dispute or 

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claim concerning that termination and ZDUK shall indemnify, defend and hold 
YAUK and its officers and directors, harmless, from any and all claims 
brought against by ZDUK personnel relating to such termination, dispute or 
claim.
     (b)  YAUK shall not solicit the employment or hire, whether as an employee
or consultant, any employee or former employee of ZDUK or its European 
affiliates without ZDUK's (or such affiliate's) prior written consent unless 
such former employee has not worked for ZDUK or an affiliate for a period of 
six months prior to the date of hire by YAUK.
6.  LIMITATION OF LIABILITY. 
    (a)   ZDUK shall use its best efforts to provide the Services under this
agreement in a professional and timely manner; in no event, however, shall 
ZDUK be liable to YAUK for any loss, damage, claim, liability or expense of 
any kind caused directly or indirectly by any action (other than for ZDUK's 
gross negligence or willful breach of this Agreement) taken in furnishing the 
Services to be provided under this Agreement. 
    (b)   Neither ZDUK nor YAUK shall be liable to the other for any special
indirect, incidental, consequential or punitive damages, including without 
limitation, lost or imputed profits, lost savings, loss of goodwill or legal 
expenses, resulting from any cause whatsoever, whether liability is asserted 
in contract, tort or otherwise (including negligence and strict product 
liability), and regardless of the form of legal action, even if the party has 
advised or has been advised of the possibility of any such loss or damage.  
In no event shall the aggregate damages claimed by YAUK hereunder exceed the 
total fees actually paid by YAUK to ZDUK under this Agreement, regardless of 
the number or extent of such claims.
7.   CONFIDENTIALITY.  Confidential information disclosed by either party 
hereto to the other for the purposes of this 

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Agreement which is clearly so identified in writing as proprietary or 
confidential or which the circumstances surrounding its disclosure indicate 
that it is confidential or proprietary shall be protected by the recipient in 
the same manner and to the same degree that the recipient protects its own 
confidential information.  Notwithstanding the foregoing, the recipient shall 
have no obligation under this Agreement with respect to any confidential 
information disclosed to it which (i) was already known to recipient at the 
time of its receipt hereunder, (ii) becomes generally available to the public 
other than by means of recipient's breach of its obligations hereunder, (iii) 
is received by recipient from a third party whose disclosure is not in breach 
of any agreement of confidentiality or (iv) is ordered to be disclosed by a 
court or other governmental body with jurisdiction over the parties hereto.
8.   FORCE MAJEURE.  ZDUK shall not be responsible for any failure or delay in
performance of its obligations under this Agreement because of circumstances 
beyond its reasonable control including, but not limited to, acts of God, 
fires, floods, wars, civil disturbances, sabotage, accidents, labor disputes 
(whether or not the employees' demands are reasonable and within the party's 
power to satisfy), governmental actions or transportation delays.
9.   NOTICES.
     (a)  Any notice required or permitted to be given under this Agreement 
shall be in writing and shall be deemed to have been sufficiently given when 
(i) hand delivered by one party to the other party at the addresses set forth 
below, (ii) deposited in the United Kingdom Mail, postage prepaid, for 
mailing by certified or registered mail, return receipt requested, or (iii) 
sent by reputable overnight courier, addressed as follows: 
      If to ZDUK, addressed to:
      Ziff-Davis UK, Ltd.

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      Cottons Centre
      Hayes Lane
      London SE1 2QT
      U.K.

      Attention: Managing Director 

      with a copy to:

      Legal Department
      Ziff-Davis Publishing Company
      One Park Avenue
      New York, NY 10016
      U.S.A.

      If to YAUK, addressed to:

      Yahoo! U.K., Ltd.
      Cotton's Centre
      Hayes Lane
      London SE1 2QT
      United Kingdom
      Attention: Managing Director


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      with copies to:

      Yahoo!, Inc.
      3400 Central Expwy., Suite 201
      Santa Clara, CA 95051
      Attention: Gary Valenzuela
     
      and to:
     
      Venture Law Group
      2800 Sand Hill Road
      Menlo Park, CA 94025
      Attention: James Brock, Esq.
     
or to such other address or addresses as may be specified from time to time 
in a written notice given by such party.  Notwithstanding the foregoing, 
routine instructions, requests, directions and notices dealing with day to 
day operations under this Agreement may be given in such manner to such 
persons as may be agreed by the parties hereto from time to time is 
reasonable and practicable.
10.  MISCELLANEOUS.
     (a)  This Agreement constitutes the entire agreement between the parties
hereto with respect to the provision of the Services, supersedes all previous 
oral or written negotiations, representations, undertakings and agreements 
heretofore made between the parties hereto in respect to the subject matter 
hereof and may not be amended except in writing signed by both parties.
     (b)  If any term or provision of this Agreement is held to be invalid or
unenforceable by reason of any rule of law or public policy, then this 
Agreement shall be deemed amended to delete therefrom the term or provision 
held to be invalid or unenforceable and all of the remaining terms and 
provisions of this Agreement shall remain in full force and effect.

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     (c)  This Agreement shall be interpreted, construed and governed under 
and by the laws of the United Kingdom, without regard to its choice of law 
rules.
     (d)  Except as expressly set forth herein, no person not a party hereto 
shall be a third-party beneficiary of any provision of this Agreement.  
Nothing contained herein shall be construed or deemed to confer any benefit 
or right upon any third party.
     (e)  The failure of a party to insist upon strict or timely adherence to 
any term of this Agreement on any occasion shall not be construed a waiver, 
or deprive that party of the right thereafter to insist upon strict or timely 
adherence to that term or any other term of this Agreement.
     (f)  The headings in this Agreement are intended solely for the 
convenience of reference and shall be given no effect in the construction or 
interpretation of this Agreement.  No modification of this Agreement shall be 
effected by the acknowledgment or acceptance of any purchase order, 
acknowledgment or other forms containing terms or conditions at variance with 
or in addition to those set forth in this Agreement.
     (g)  Nothing herein contained shall be construed to place the parties 
hereto in the relationship of partners, joint ventures, principal and agent, 
or employer and employee.
     (h)  This Agreement may be executed in counterparts, each of which shall
constitute an original but all of which, taken together, shall constitute a 
single instrument.
          IN WITNESS WHEREOF, the parties hereto have caused this Agreement to
be executed by their respective duly authorized

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officers or representatives as of the day and year first above written.

YAHOO! UK, LTD.                    ZIFF-DAVIS UK, LTD.
                         


By:  /s/ HEATHER KILLEN            By:  /s/ DAVID CRAVER     
     -------------------              -----------------------
     Name:Heather Killen              Name: David Craver
     Title:    Managing Director      Title: VP, IMG

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                                 SCHEDULE 1(b) 


1.   Space and related office services including utilities, telecommunications
     equipment, general office supplies, mailroom services, cleaning services,
     maintenance services and general office equipment shall be apportioned to
     YAUK per standard ZDUK apportionment practices which are based on employee
     head count (determined on the basis of the number of full-time or
     equivalent full-time positions). The per annum charge per full-time
     employee or equivalent for 1996 for these services is L10,900. 
          
2.   Financial management and other administrative support including payroll
     processing, accounting, purchasing and management information, recruiting,
     other human resource and facility services shall be apportioned to YAUK 
     per standard ZDUK apportionment practices which are based on employee head
     count (determined on the basis of the number of full-time or equivalent
     full-time positions).  The per annum charge per full-time employee or
     equivalent for 1996 for these services is L7,030.

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