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The Impact of the Janet Jackson "Incident" on Advertising: How the Costume Malfunction is Likely to Raise the Standards for Taste and Decency in Advertising on Network Television

 By Joseph J. Lewczak of Davis & Gilbert LLP

That shocking moment from CBS' February 1st broadcast of the Super Bowl will not soon be forgotten. Reportedly the most "Tivo'd" moment in history - the baring of Janet Jackson's breast during the now infamous Half Time Show - the "incident" has drawn strong fire from lawmakers and consumers alike that will have repercussions on more than just network programming for the foreseeable future.



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