Goulstson & Storrs And The FleetCenter LaunchGround-Breaking Co-Marketing Agreement
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BOSTON, MASS, September 16, 2003 — Goulston & Storrs announced today that it has signed an exclusive co-branding agreement with the FleetCenter's Premium Club. Under the agreement, the FleetCenter will co-brand The Premium Club with Goulston & Storrs. The relationship is believed to be the first of its kind in the nation between a law firm and a major entertainment center.
Doug Husid, Co-Managing Director of the firm, said, "This innovative relationship precisely reflects our marketing approach: client-centered. We have shared values and culture, including a focus on our local community." Kitt Sawitsky, Co-Managing Director, added, "This initiative will be a key focus for our firm going forward to identify and develop opportunities for our clients that add value to their own business outreach."
Members of The Premium Club currently have access to the best of sports and entertainment. The agreement will enhance the business aspects of The Premium Club membership including business seminar series and CEO Roundtables.
Beth Cuzzone, Director of Business Development at Goulston & Storrs, added, "The Premium Club is the perfect forum for us to continue to enable our clients to network and market in a well-respected venue."
Richard Krezwick, President and CEO of the FleetCenter, said, "We are absolutely delighted to have created a win-win opportunity with one of the most distinguished law firms in Boston. This relationship beautifully combines the marketing approaches of two similar organizations and enables both of us to develop more benefits for our customers and clients. As a Boston landmark and the site of so many historic and exciting events, The Premium Club at the FleetCenter is the perfect venue for an equally community focused firm like Goulston & Storrs."
About Goulston & Storrs
Goulston & Storrs is an international law firm with 165 attorneys in offices in Boston, New York, DC, and London. Its practices include Commercial Law, Corporate, Employment, Environmental, Health Care, International, Litigation, Private Client and Trusts, Public Law and Policy, Real Estate, Tax, Technology, Trademark and Transportation. Clients range from traditional, Fortune 500 companies throughout the country to startups and non-profit institutions. For more information, please visit our website at www.goulstonstorrs.com.
About The Premium Club
The Premium Club at the FleetCenter is an exclusive membership club dedicated to providing the highest levels of business entertainment, designed to enhance both the professional and personal entertainment opportunities. Members have guaranteed access to the hottest concerts and sporting events in Boston. For more information, please visit www.fleetcenter.com.
| Contact: Jim Delaney | Contact: Theresa Bomba |
| FleetCenter | Goulston & Storrs |
| 617-624-1852 | 617-574-6417 |
| jdelaney@fleetcenter.com | tbomba@goulstonstorrs.com |
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