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Resale Agreement - Buy.com Inc. and Ingram Micro Inc.

                               RESALE AGREEMENT

This Agreement ("Agreement") is by and between Buy.com Inc. ("Buy.com"), with
its principal place of business at 21 Brookline, Aliso Viejo, California 92656,
and Ingram Micro Inc. ("Ingram") excluding its subsidiaries, with its principal
place of business at 1600 East St. Andrew Place, Santa Ana, California 92705.
This Agreement will include shipments to Buy.com's locations in the United
States only.

1.   Purpose

     The purpose of this Agreement is to provide the terms and conditions for
     the purchase and resale by Buy.com and the sale by Ingram to Buy.com of
     various computer products including both hardware and software offered by
     Ingram to its customers ("Product"), excluding electronic software
     distribution (ESD) product.

2.   Terms of Sale

     A.   Buy.com will source all of its Product requirements from Ingram during
     the term of this Agreement, provided that the Product is available at the
     time Buy.com places its order. In the even the Product is not available or
     is not offered to Buy.com by Ingram, Buy.com shall have the right to source
     such Product from another source.

     B.   If authorization for resale is required by the vendor of any Product,
     then Ingram will not be obligated to sell such Product to Buy.com unless
     Ingram has received such required authorization. If any vendor prohibits
     Ingram from selling a specific Product to Buy.com, then Ingram reserves the
     right not to sell said Product to Buy.com.

     C.   Ingram and Buy.com will work towards the implementation of Inside Line
     which provides pricing and on-line availability.

3.   Ordering

     A.   Buy.com will compile, update, and provide Ingram with Product order
     information. The Product order information will include the (i) Product
     type(s), (ii) unit quantity, (iii) Ingram SKU number and/or vendor part
     number, (iv) Buy.com purchase price from Ingram, and (v) correct shipping
     address. For government orders, Buy.com will compile the above Product
     order information as well as (i) end user name and zip code and (ii)
     government contract number. Buy.com personnel will identify, for each
     Product order, the ship-to destination as either Buy.com, Buy.com's
     customer, or to some other specified third party. Ingram will, subject to
     Product availability, use its best efforts to fill and ship all Product
     orders placed by Buy.com within one (1) business day of order receipt.

     B.   Ingram will accept orders over telephone, via facsimile, and via
     Ingram approved electronic ordering methods as defined in Ingram's Catalog
     only from those who identify themselves as Buy.com personnel and provide
     the Ingram customer number prior to placing the order. Ingram will have no
     obligation to confirm the validity of any order

________________________________________________________________________________
Buy.com                             Page 1                                3/9/99
Account #23/10/086930                                               Confidential

 
placed or the authority of the person placing an order in this manner. Buy.com
will disclose its Ingram customer number only to its personnel with a need to
know.

     C.   Ingram will [***] for all of Buy.com's Product orders.
                       ---                                      

4.   Volume Commitment

     Buy.com agrees that its annual Ingram purchases will meet or exceed [***]
                                                                          --- 
     for the term of this Agreement.  This annual purchase goal may be reviewed
     and adjusted quarterly.  If Buy.com fails to achieve this run rate within
     six (6) months from the effective date of this Agreement, Ingram reserves
     the right to review and adjust the pricing as stated in Section 5.

5.   Pricing

     A.   Buy.com's prices for Product purchases, excluding those listed in
     Exhibit A, [***]. Exhibit A provides a list of vendors for which the
                 ---
     pricing is adjusted individually and separately from the pricing listed
     below.

               ---------------------------------------------------
               Product Type                       Cost Plus %
               ---------------------------------------------------
               Software                             [***]
                                                     ---
               ---------------------------------------------------
               Hardware                             [***]
                                                     ---
               ---------------------------------------------------
               Accessory                            [***]
                                                     ---
               ---------------------------------------------------
               Technical                            [***]
                                                     ---
               ---------------------------------------------------

     NOTE:   Certain Product purchases, including but not limited to [***], may
                                                                      ---
     not be included in the above pricing.

     B.   As Ingram's costs change, prices to Buy.com may be adjusted to reflect
     those changes.
          
     C.   Ingram represents to Buy.com that it believes that the [***] being
                                                                  ---
     offered to Buy.com pursuant to this Agreement, when considered in the
     aggregate, [***]. On a quarterly basis during the term of this Agreement,
                 ---
     Ingram and Buy.com will meet to review current market prices and terms for
     the Products and services being offered by Ingram to Buy.com pursuant to
     this Agreement. At such meetings, the parties will discuss in good faith
     amendments to such prices and terms, if necessary, in order to render the
     [***] provided by Ingram to Buy.com, when considered in the aggregate
      ---
     [***].
      ---

________________

     [***] Confidential treatment has been requested for the bracketed portions.
      ---  
     The confidential redacted portion has been omitted and filed separately
     with the Securities and Exchange Commission.

________________________________________________________________________________
Buy.com                             Page 2                                3/9/99
Account #23/10/086930                                               Confidential

 
6.   Payment Terms

     A.   Buy.com shall furnish to Ingram all financial information reasonably
     requested by Ingram from time to time for the purpose of establishing or
     continuing Buy.com's credit limit, it being understood that Ingram shall
     have the right to decline to extend credit to Buy.com and to require that
     the applicable purchase price be paid prior to shipment. Ingram shall have
     the right from time to time, without notice, to change or revoke Buy.com's
     credit limit on the basis of changes in Ingram's credit policies or
     Buy.com's financial condition and/or payment record.

     B.   Ingram will invoice Buy.com upon Product shipment, and all invoices
     will be due and payable net [***] ([***]) days from the invoice date.
                                  ---    --- 
     Ingram will provide an Early Pay Discount of [***] ([***]) on all invoices
                                                   ---    ---
     for which payment is received by wire transfer within three (3) days of
     invoice date. A service charge of the lesser of [***] ([***]) per month or
                                                      ---    ---
     the maximum amount allowed by law will be charged on all past due balances
     to defray Ingram's costs of carrying such balance. Credit cards
     (MasterCard, VISA and Discover Card) will only be accepted at the time of
     order or purchase. Payment for all other orders must be made in accordance
     with the terms in effect at the time the order was placed.

     C.   In the event Buy.com fails to make timely payment of any amount
     invoiced hereunder, Ingram shall have the right, in addition to any and all
     other rights and remedies available to Ingram, at law or in equity, to
     immediately revoke any or all credit extended, to delay or cancel future
     deliveries and/or to reduce or cancel any or all quantity discounts
     extended to Buy.com. Buy.com shall pay all costs of collection, including
     reasonable attorneys' fees.

     D.   Any obligation of Ingram under these terms and conditions to deliver
     Products on credit terms shall terminate without notice if Buy.com files a
     voluntary petition under a bankruptcy statute, or makes an assignment for
     the benefit of creditors, or if an involuntary petition under a bankruptcy
     statute is filed against Buy.com, or if a receiver or trustee is appointed
     to take possession of the assets of Buy.com.

7.   Shipping

     A.   All orders will be shipped F.O.B. origin, Ingram's carrier of choice,
     with all ground freight charges paid by Ingram for shippable Product orders
     over [***] ([***]). In the event an authorized Buy.com representative
           ---    ---
     requests a priority shipping method, Buy.com agrees to use an Ingram
     authorized carrier and to pay all such freight costs.

     B.   For fulfillment orders all Product shipped directly to Buy.com's
     customers will be packaged with no reference to Ingram. Specifically, the
     packaging will not display any Ingram trademark, service mark, logo, or
     trade name. If the carrier requires a return 

____________________

     [***] Confidential treatment has been requested for the bracketed portions.
      ---     
The confidential redacted portion has been omitted and filed separately with the
Securities and Exchange Commission.

________________________________________________________________________________
Buy.com                             Page 3                                3/9/99
Account #23/10/086930                                               Confidential

 
     address, Ingram may use its warehouse address, without its company name on
     such shipment.

     C.   Buy.com or its customer shall examine all Products promptly upon
     receipt thereof. No later than thirty (30) days after receipt, Buy.com
     shall notify Ingram of all claimed shortages or damaged Products or if
     rejection is intended, shall specify all grounds therefor. Failure to give
     such notice shall be deemed an acceptance of the Products as of the date of
     shipment.

8.   Returns

     A.   Buy.com agrees to make separate requests for stock balance and
     defective returns. All returns must be accompanied by a valid Ingram Return
     Material Authorization ("RMA") number. Each return must be packaged
     separately for each RMA and contain only Product specified on that RMA. All
     RMA's are valid for thirty (30) days from the date of issuance.

     B.   Stock Balancing

          1.   For systems vendor returns, Ingram will allow Buy.com stock
          balance returns for up to [***] ([***]) days from the date of invoice,
                                     ---    ---
          subject to vendor requirements or restrictions. Buy.com will have
          Product return privileges on overstocked resalable Products purchased
          from Ingram of up to [***] ([***]) of its previous [***] ([***]) days
                                ---    ---                    ---    --- 
          purchases, less any stock balance returns. Credit for returns is
          calculated at the last purchase price or the current price, whichever
          is lower.

          2.   For non-systems vendor returns, Ingram will allow Buy.com stock
          balance returns for up to [***] ([***]) days from the date of invoice,
                                     ---    --- 
          subject to vendor requirements or restrictions. Buy.com will have
          Product return privileges on overstocked Product purchased from Ingram
          of up to [***], less any stock balance returns.  Credit for returns is
                    ---                         
          calculated at the last purchase price or the current price, whichever
          is lower.

          3.   Ingram reserves the right not to accept Products which are (a) no
          longer in production or (b) are being produced or published by a
          manufacturer which is insolvent or which has declared bankruptcy or
          (c) subject to more restrictive stock balancing policies issued by the
          Product's manufacturer or publisher. Buy.com shall pay all costs and
          bear all risks of loss when returning Products to Ingram. Configured
          Products may not be stock balanced.

_________________

     [***] Confidential treatment has been requested for the bracketed portions.
      ---     
The confidential redacted portion has been omitted and filed separately with the
Securities and Exchange Commission.

________________________________________________________________________________
Buy.com                             Page 4                                3/9/99
Account #23/10/086930                                               Confidential

 
     C.   Defective Returns

          1.   Buy.com may return to Ingram for replacement or credit any
          Products (other than Configured Products) found to be defective within
          ninety (90) days of purchase or any Configured Products which are
          found to be defective within thirty (30) days of purchase. Buy.com
          must obtain Ingram's approval prior to returning the Products. Ingram
          reserves the right to require Buy.com to return defective Products
          directly to the Products' manufacturer for replacement according to
          the manufacturer's defective Products return policy.

          2.   Ingram shall not be obligated to repair or replace Products
          rendered defective, in whole or in part, by causes external to the
          Products, such as, but not limited to catastrophe, power failure or
          transients, overvoltage on interface, environment extremes, improper
          use, maintenance and application of the Products or use of
          unauthorized parts.

9.   Marketing Funds

     [***].
      ---  

10.  Confidentiality

     A.   For a period of two (2) years from the date of disclosure to the other
     party, both parties agree that they will not disclose to third parties the
     Confidential Information, as hereafter defined, of the other without the
     other party's prior written permission. Confidential Information shall mean
     all proprietary information and/or trade secrets (including but not limited
     to Buy.com customer information) regardless of the form in which it is
     transmitted, which (a) if disclosed in tangible form bears a legend
     indicating that it is confidential or proprietary; or (b) if disclosed
     orally or visually only, is identified as confidential or proprietary at
     the time of disclosure and is documented as such in writing and a non-
     confidential written summary of the disclosure is provided to the other
     party within thirty (30) days of the date of disclosure. Confidential
     Information will only be used by the parties in furtherance of this
     business relationship. Ingram agrees not to use Buy.com's Confidential
     Information to solicit or develop business directly with Buy.com's
     customers.

     B.   The foregoing obligations not to disclose Confidential Information
     shall not apply with respect to a party's Confidential Information that:
     (i) was in the possession of or known by the other party without an
     obligation of confidentiality prior to receipt from the disclosing party;
     (ii) is or becomes general public knowledge through no fault or acts of the
     other party; (iii) is or becomes lawfully available to the other party from
     a third party which, to the other party's knowledge, is not subject to an
     obligation of confidentiality; (iv) in independently developed by the other
     party without use of any Confidential Information; or (v) the other party
     is advised by counsel is required to be disclosed by

______________

     [***] Confidential treatment has been requested for the bracketed portions.
      ---  
The confidential redacted portion has been omitted and filed separately with the
Securities and Exchange Commission.

________________________________________________________________________________
Buy.com                             Page 5                                3/9/99
Account #23/10/086930                                               Confidential

 
     any governmental agency or pursuant to any law, code or regulation,
     provided the disclosing party notifies the other party in writing as soon
     as it becomes aware of the disclosure requirement so as to afford the other
     party every opportunity to take whatever steps it deems necessary to
     protect the confidentiality of the information. In the event that Buy.com
     determines that it must file this Agreement as an exhibit to any
     registration statement it files with the U.S. Securities and Exchange
     Commission (the "SEC"), confidential treatment for the filing will permit
     Ingram to review and approve the portions of this Agreement for which
     confidential treatment is requested at least seventy-two (72) hours prior
     to the filing, and will permit Ingram to participate in any discussions it
     or its representatives may have with the SEC with respect to such request.

11.  Taxes

     Buy.com shall bear applicable federal, state, municipal, and other
     government taxes (such as sales, use, etc.).  Unless otherwise specified,
     list prices do not include such expenses, and they will appear, if
     applicable, as separate, additional items on the invoice.  Exemption
     certificates, valid in the place of delivery, must be presented to Ingram
     prior to shipment if they are to be honored.

12.  Warranty

     Product warranties, if any, are provided by the manufacturer/publisher of
     the Products.  Ingram makes no warranties whatsoever.  Ingram's sole
     obligation (and Buy.com's sole remedy) in the event of breach of any
     warranty shall be the repair or replacement of defective Products.  IN NO
     EVENT SHALL INGRAM BE LIABLE FOR ANY CONSEQUENTIAL DAMAGES OR DAMAGES OF
     ANY KIND OR NATURE ALLEGED TO HAVE RESULTED FROM ANY BREACH OF WARRANTY.
     INGRAM DOES NOT WARRANT THE MERCHANTABILITY OF THE PRODUCTS OR THEIR
     FITNESS FOR ANY PARTICULAR PURPOSE.  INGRAM MAKES NO WARRANTY, EXPRESS OR
     IMPLIED, OTHER THAN THOSE SPECIFICALLY SET FORTH HEREIN.

13.  Patent and Trademark Indemnity

     INGRAM SHALL HAVE NO DUTY TO DEFEND, INDEMNIFY, AND HOLD HARMLESS BUY.COM
     FROM AND AGAINST ANY OR ALL DAMAGES AND COST INCURRED BY BUY.COM ARISING
     FROM THE INFRINGEMENT OF PATENTS OR TRADEMARKS OR THE VIOLATION OF
     COPYRIGHTS BY PRODUCTS. NOTWITHSTANDING ANY OTHER TERMS OR CONDITIONS TO
     THE CONTRARY, INGRAM'S LIABILITY UNDER THIS SECTION SHALL NOT EXCEED THE
     PURCHASE PRICE OF THE INFRINGING PRODUCT.

14.  Limitation of Liability

     INGRAM SHALL NOT BE LIABLE TO BUY.COM, BUY.COM'S CUSTOMERS, OR OTHER PARTY
     FOR ANY LOSS, DAMAGE, OR INJURY WHICH RESULTS FROM THE USE OR APPLICATION
     BY BUY.COM, BUY.COM'S CUSTOMER, OR 

________________________________________________________________________________
Buy.com                             Page 6                                3/9/99
Account #23/10/086930                                               Confidential

 
     ANY OTHER PARTY OF PRODUCTS DELIVERED TO BUY.COM, UNLESS THE LOSS OR DAMAGE
     RESULTS DIRECTLY FROM THE INTENTIONALLY TORTIOUS OR FRAUDULENT ACTS OR
     OMISSIONS OF INGRAM. IN NO EVENT SHALL INGRAM BE LIABLE TO BUY.COM OR ANY
     THIRD PARTY FOR LOSS, DAMAGE, OR INJURY OF ANY KIND OR NATURE ARISING OUT
     OF OR IN CONNECTION WITH THESE TERMS AND CONDITIONS, OR ANY AGREEMENT INTO
     WHICH THEY ARE INCORPORATED, OR ANY PERFORMANCE OR NONPERFORMANCE UNDER
     THESE TERMS AND CONDITIONS BY INGRAM, ITS EMPLOYEES, AGENTS OR
     SUBCONTRACTORS, IN EXCESS OF THE NET PURCHASE PRICE OF THE PRODUCTS
     ACTUALLY DELIVERED TO BUY.COM HEREUNDER. IN NO EVENT SHALL EITHER PARTY BE
     LIABLE TO THE OTHER PARTY OR ANY THIRD PARTY FOR INDIRECT, SPECIAL OR
     CONSEQUENTIAL DAMAGES, INCLUDING, BUT NOT LIMITED TO LOSS OF GOOD WILL,
     LOSS OF ANTICIPATED PROFITS, OR OTHER ECONOMIC LOSS ARISING OUT OF OR IN
     CONNECTION WITH EITHER PARTY'S BREACH OF, OR FAILURE TO PERFORM IN
     ACCORDANCE WITH ANY OF THESE TERMS AND CONDITIONS, OR THE FURNISHING,
     INSTALLATION, SERVICING, USE OR PERFORMANCE OF ANY PRODUCTS PROVIDED
     HEREUNDER, EVEN IF NOTIFICATION HAS BEEN GIVEN AS TO THE POSSIBILITY OF
     SUCH DAMAGES. BOTH PARTIES HEREBY EXPRESSLY WAIVE ANY AND ALL CLAIMS FOR
     SUCH DAMAGES. IN NO EVENT SHALL INGRAM HAVE ANY LIABILITY FOR ANY PRODUCTS
     USED FOR AVIATION, MEDICAL, LIFESAVING, LIFE SUSTAINING OR NUCLEAR
     APPLICATIONS.

15.  Compliance with U.S. Export Laws

     The Products are sold to Buy.com for resale in the United States only.  In
     the event Buy.com delivers the Products to a customer who may use the
     Products outside the United States, Buy.com acknowledges and shall advise
     its customers that the Products are controlled for export by the U.S.
     Department of Commerce and that the Products may require authorization
     prior to export from the United States or re-export.  Buy.com agrees that
     it will not export, re-export, or otherwise distribute Products, or direct
     products thereof, in violation of any export control laws or regulations of
     the United States.  Buy.com warrants that it will not export or re-export
     any Products with knowledge that will be used in the design, development,
     production, or use of chemical, biological, nuclear, or ballistic weapons,
     or in a facility engaged in such activities, unless Buy.com has obtained
     prior approval from the Department of Commerce.  Buy.com further warrants
     that it will not export or re-export, directly or indirectly, any Products
     to embargoed countries, including, but not limited to, Cuba, Libya, North
     Korea, Iran, Iraq, Sudan and Syria.  Diversion of Products contrary to U.S.
     law is prohibited.

16.  Manufacturer/Publisher Restrictions

     All Products delivered by Buy.com hereunder may have additional
     restrictions on their use required by manufacturer/publisher.  Buy.com is
     solely responsible for ensuring its adherence to any and all such
     restrictions or requirements.

________________________________________________________________________________
Buy.com                             Page 7                                3/9/99
Account #23/10/086930                                               Confidential

 
17.  Severability

     A judicial determination that any provision hereunder is invalid in whole
     or in part shall not affect the enforceability of those provisions not
     found to be invalid.

18.  Reconciliation

     Both parties mutually agree to reconcile Buy.com's account every ninety
     (90) days from the effective date of this Agreement.  In order to allow
     appropriate credits to be applied, Buy.com agrees to provide appropriate
     documentation as listed in Exhibit C to Ingram and wait thirty (30) days
     from the date of the disputed claim before debiting Ingram for any reason.

19.  Notices

     All notices and other communications relating to this Agreement or its
     terms will be in writing and mailed via first class United States Postal
     Service, certified or registered with return receipt requested or via
     facsimile.  All notices so mailed will be deemed received two (2) days
     after postmark date and facsimile will be deemed received upon notification
     of successful transmission.

20.  Choice of Law/Choice of Forum

     This Agreement shall be deemed to have been executed and delivered in Santa
     Ana, California, and shall be construed, interpreted and enforced under and
     in accordance with the internal laws of the State of California, excluding
     its conflicts or choice of law rule or principles which might refer to the
     law of another jurisdiction.  The parties agree to exercise any right or
     remedy in connection with this Agreement exclusively in, and hereby submit
     to the jurisdiction of the State of California, Courts of Orange County,
     California, or the United States District Court at Santa Ana, California.
     The state and federal courts situated in Orange County, California will
     have non-exclusive jurisdiction and venue over any dispute or controversy,
     which arises out of this Agreement.

21.  Binding Effect/Assignment

     This Agreement shall be binding upon and shall inure to the benefit of the
     parties hereto, and their respective representatives, successors and
     permitted assigns.  Neither party may assign its rights and/or duties under
     this Agreement without prior written consent of the other party given at
     the other party's sole option; except that Ingram may assign this Agreement
     to a subsidiary or affiliate upon notice to Buy.com.  Any such attempted
     assignment shall be void.

22.  Headings

     This Agreement may be executed in any number of original counterparts, each
     of which when executed and delivered will be deemed to be an original and
     all of which taken together will constitute but one and the same
     instrument.  Headings in this Agreement are 

________________________________________________________________________________
Buy.com                             Page 8                                3/9/99
Account #23/10/086930                                               Confidential

 
     included for convenience of reference only and will not constitute a part
     of this Agreement for any other purpose.

23.  Attorneys Fees

     In the event there is any dispute concerning the terms of this Agreement or
     the performance of any party hereto pursuant to the terms of this
     Agreement, and any party hereto retains counsel for the purpose of
     enforcing any of the provisions of this Agreement or asserting the terms of
     this Agreement in defense of any suit filed against said party, each party
     shall be solely responsible for its own costs and attorney's fees incurred
     in connection with the dispute irrespective of whether or not a lawsuit is
     actually commenced or prosecuted to conclusion.

24.  Term and Termination

     This Agreement will commence on the date of the last signature set forth
     below an will continue for one (1) year.  Either party may terminate this
     Agreement without cause by giving one hundred twenty (120) days advance
     written notice to the other party.  The termination provisions in Exhibit B
     shall apply only to Exhibit B and Clause 9 of this Agreement.  Ingram may
     terminate this Agreement immediately for cause upon written notice, which
     notice will include a ten (10) day opportunity to cure.

25.  Entire Agreement

     This Agreement (including any Exhibits and Addenda) constitutes the entire
     Agreement between the parties pertaining to the subject matter hereof, and
     will cancel, terminate, and supersede any and all previous agreements,
     proposals, representations, or statements, whether oral or written.  The
     terms of this Agreement will supersede the terms of any invoice or purchase
     order issued by either party.  Any modifications of this Agreement must be
     in writing and signed by an authorized representative of each party.

This Agreement will become effective as of the last date of signature by the
authorized parties below.

"Buy.com"                               "Ingram"

By:_____________________________        By:___________________________________
     (Officer of the Company)                  (Officer of the Company)

Name:___________________________        Name:_________________________________
     (Please print or type)                    (Please print or type)

Title:__________________________        Title:________________________________

Date:___________________________        Date:_________________________________

________________________________________________________________________________
Buy.com                             Page 9                                3/9/99
Account #23/10/086930                                               Confidential

 
August  11, 1999

Debbie Tibey
Senior Vice President of Sales
Ingram Micro, Inc.
1600 East St. Andrew Place
Santa Ana, CA 92705

Re:  Amendment to Resale Agreement

Dear Debbie:

This will amend the Resale Agreement between Ingram Micro, Inc. and BUY.COM Inc.
dated March 10, 1999 (the "Resale Agreement").  When signed on behalf of Ingram
Micro Inc., Section 24 of the Resale Agreement will be replaced with the
following:

                           24. Term and Termination

This Agreement will commence on the date of the last signature set forth below
and will continue for one (1) year, Either party may terminate this Agreement
without cause by giving one hundred twenty (120) days advance written notice to
the other party. The termination provisions in Exhibit B shall apply only to
Exhibit B and Clause 9 of this Agreement. Ingram may terminate this Agreement
immediately for cause upon written notice, which notice will include a ten (10)
day opportunity to cure. Unless and until either party provides at least 120
days prior written notice of its intention not to extend the term of this
Agreement, this Agreement shall automatically renew for additional one (1) year
term.

Except as amended by this letter agreement, the Resale Agreement will remain in
full force and effect between our companies.

Sincerely,


Greg Hawkins
Chief Executive Officer

Accepted and Agreed this
______ day of ______, 1999.
Ingram Micro, Inc.

By:_____________________________
     Debbie Tibey
     Senior V.P. of Sales

________________________________________________________________________________
Buy.com                             Page 10                               3/9/99
Account #23/10/086930                                               Confidential

 
CONFIDENTIAL TREATMENT HAS BEEN REQUESTED FOR CERTAIN REDACTED PROVISIONS OF
THIS AGREEMENT.  THE REDACTED PROVISIONS ARE IDENTIFIED BY THREE ASTERISKS
ENCLOSED BY BRACKETS AND UNDERLINED.  THE CONFIDENTIAL PORTION HAS BEEN FILED
SEPARATELY WITH THE SECURITIES AND EXCHANGE COMMISSION.

________________________________________________________________________________
Buy.com                             Page 1                                3/9/99
Account #23/10/086930                                               Confidential



 TYPE:  EX-10.24
 SEQUENCE:  9
 DESCRIPTION:  SERIES A CONVERTIBLE PARTICIPATING STOCK AGREEMENT



 
                                                                   EXHIBIT 10.24

                                                                  Execution Copy


                                   BUY CORP.


                      SERIES A CONVERTIBLE PARTICIPATING
                      PREFERRED STOCK PURCHASE AGREEMENT

                                AUGUST 18, 1998

 
                               Index of Exhibits
                               -----------------

Schedule of Purchasers            Exhibit A

Certificate of Amendment to
Certificate of Incorporation      Exhibit B

Investors' Rights Agreement       Exhibit C

Stockholders' Agreement           Exhibit D

Employee NonDisclosure and        Exhibit E
Developments Agreement and
Non-Competition Agreement
 

Form of Legal Opinion             Exhibit F

 
                                   BUY CORP.

              SERIES A CONVERTIBLE PARTICIPATING PREFERRED STOCK
                              PURCHASE AGREEMENT


     This Series A Convertible Participating Preferred Stock Purchase Agreement
(the "Agreement") is entered into as of this 18th day of August, 1998, by and
among BUY CORP., a Delaware corporation (the "Company"), and each of those
entities, severally and not jointly, whose names are set forth on the Schedule
of Purchasers attached hereto as Exhibit A (which entities are hereinafter
                                 ---------                                
collectively referred to as "Purchasers" and each individually as a
"Purchaser").

                                   Recitals

     Whereas, the Company has authorized the sale and issuance of an aggregate
of one million two hundred ninety eight thousand seven hundred forty two
(1,298,742) shares of its Series A Convertible Participating Preferred Stock
(the "Shares");

     Whereas, Purchasers desire to purchase the Shares on the terms and
conditions set forth herein; and

     Whereas, the Company desires to issue and sell the Shares to Purchasers on
the terms and conditions set forth herein.

     Now, Therefore, in consideration of the foregoing recitals and the mutual
promises hereinafter set forth, the parties hereto agree as follows:

Section 1. Agreement to Sell and Purchase

     1.1   Authorization of Shares.  On or prior to the Closing (as defined in
Section 2 below), the Company shall have authorized (i) the sale and issuance to
Purchasers of the Shares and (ii) the issuance of such shares of common stock of
the Company, $.0001 par value (the "Common Stock"), to be issued upon conversion
of the Shares (the "Conversion Shares").  The Shares and the Conversion Shares
shall have the rights, preferences, privileges and restrictions set forth in the
Certificate of Amendment to the Certificate of Incorporation of the Company, in
the form attached hereto as Exhibit B (the "Certificate").
                            ---------                     

     1.2   Sale and Purchase.  Subject to the terms and conditions hereof, at
the Closing (as hereinafter defined), the Company hereby agrees to issue and
sell to each Purchaser, severally and not jointly, and each Purchaser agrees to
purchase from the Company, severally and not jointly, the number of Shares set
forth opposite such Purchaser's name on Exhibit A at a purchase price of
                                        ---------                       
$15.3995 per share.

Section 2. Closing, Delivery and Payment

     2.1   Closing.  The closing of the sale and purchase of the Shares under
this Agreement (the "Closing") shall take place on the date hereof, at the
offices of Testa, Hurwitz & Thibeault, 

                                      -1-

 
LLP, High Street Tower, 125 High Street, Boston, Massachusetts 02110 or at such
other time or place as the Company and Purchasers may mutually agree (such date
is hereinafter referred to as a "Closing Date").

     2.2   Delivery. At the Closing, subject to the terms and conditions hereof,
the Company will deliver to the Purchasers certificates representing the number
of Shares to be purchased at the Closing by each Purchaser, against payment of
the purchase price therefor, by check or wire transfer made payable to the order
of the Company.

Section 3. Representations and Warranties of the Company

     Except as set forth on the Schedule of Exceptions delivered to the
Purchasers, the Company and Scott A. Blum hereby represent and warrant to each
Purchaser as follows:

     3.1   Organization, Good Standing and Qualification.  The Company is a
corporation duly organized, validly existing and in good standing under the laws
of the State of Delaware.  The Company has all requisite corporate power and
authority to own and operate its properties and assets, to execute and deliver
this Agreement, the Investors' Rights Agreement, in the form attached hereto as
Exhibit C (the "Investors' Rights Agreement"), and the Stockholders' Agreement,
---------                                                                      
in the form attached hereto as Exhibit D (the "Stockholders' Agreement"), to
                               ---------                                    
issue and sell the Shares and the Conversion Shares and to carry out the
provisions of this Agreement, the Investors' Rights Agreement, the Stockholders'
Agreement and the Certificate and to carry on its business as presently
conducted and as presently proposed to be conducted.  The Company is duly
qualified and is authorized to do business and is in good standing as a foreign
corporation in all jurisdictions in which the nature of its activities and of
its properties (both owned and leased) make such qualifications necessary,
except for those jurisdictions in which failure to do so would not have a
material adverse effect on the Company or its business.  The Company owns no
equity securities of any other corporation, limited partnership or similar
entity.  The Company is not a participant in any joint venture, partnership or
similar arrangement.  The Company has made available to the Purchasers true,
correct and complete copies of the Company's Certificate of Incorporation and
Bylaws, each as amended to date.

     3.2  Capitalization; Voting Rights.  The authorized capital stock of the
Company, immediately prior to the Closing, will consist of (a) twelve million
six hundred sixty six thousand five hundred forty two (12,666,542) shares of
Common Stock, eight million six hundred seventy five thousand three hundred
fifteen (8,675,315) shares of which are issued and outstanding, one million one
hundred seventy two thousand five hundred (1,172,500) shares of which are
currently reserved for issuance pursuant to outstanding option agreements, and
one million five hundred nineteen thousand nine hundred eighty five (1,519,985)
shares of which will be reserved in the future for issuance to key employees,
consultants and others affiliated with the Company pursuant to stock grant,
stock purchase and/or option plans or any other stock incentive program,
arrangement or agreement approved by the Company's Board of Directors and (b)
one million two hundred ninety eight thousand seven hundred forty two
(1,298,742) shares of Preferred Stock, all of which are designated Series A
Convertible Participating Preferred Stock, none of which are issued and
outstanding.  All issued and outstanding shares of 

                                      -2-

 
the Company's Common Stock (i) have been duly authorized and validly issued,
(ii) are fully paid and nonassessable and (iii) were issued in compliance with
all applicable state and federal laws concerning the issuance of securities. The
rights, preferences, privileges and restrictions of the Shares are as stated in
the Certificate. The Conversion Shares have been duly and validly reserved for
issuance. Except as may be granted pursuant to this Agreement and except as set
forth above, there are no outstanding options, warrants, rights (including
conversion or preemptive rights and rights of first refusal), proxy or
stockholder agreements, or agreements of any kind for the purchase or
acquisition from the Company of any of its securities. The Shares and the
Conversion Shares have been duly authorized and, when issued in compliance with
the provisions of this Agreement and the Certificate, will be validly issued
(including, without limitation, issued in compliance with applicable state and
federal securities laws), fully paid and nonassessable and will be free of any
liens or encumbrances; provided, however, that the Shares and the Conversion
Shares may be subject to restrictions on transfer under state and/or federal
securities laws as set forth herein or as otherwise required by such laws at the
time transfer is proposed.

     3.3   Authorization; Binding Obligations. All corporate action on the part
of the Company, its officers, directors and stockholders necessary for the
authorization of this Agreement, the Investors' Rights Agreement and the
Stockholders' Agreement, the performance of all obligations of the Company
hereunder and thereunder at the Closing and the authorization, sale, issuance
and delivery of the Shares pursuant hereto and the Conversion Shares pursuant to
the Certificate has been taken or will be taken prior to the Closing. The
Agreement, the Investors' Rights Agreement and the Stockholders' Agreement, when
executed and delivered, will be valid and binding obligations of the Company
enforceable against the Company, in accordance with their terms, except (i) as
limited by applicable bankruptcy, insolvency, reorganization, moratorium or
other laws of general application affecting enforcement of creditors' rights;
(ii) as limited by general principles of equity that restrict the availability
of specific performance, injunctive relief or other equitable remedies; and
(iii) to the extent that the enforceability of the indemnification provisions of
the Investors' Rights Agreement may be limited by applicable federal and state
securities laws. The sale of the Shares and the subsequent conversion of the
Shares into Conversion Shares are not and will not be subject to any preemptive
rights or rights of first refusal that have not been properly waived or complied
with.

     3.4   Financial Statements; Subsidiaries. The Company's un-audited balance
sheet as of December 31, 1997 and un-audited statements of operations and cash
flows of the Company for the 12-month period ended December 31, 1997 and the
Company's unaudited balance sheet as of June 30, 1998 (the "Latest Balance
Sheet") and unaudited statements of operations and cash flows of the Company for
the six month period ending June 30, 1998 (the "Financial Statements") delivered
to the Purchasers in connection with the investment contemplated hereby have
been prepared in accordance with generally accepted accounting principles
consistently applied (subject to normal year-end adjustments and the absence of
footnote disclosures) and fairly present in all material respects the financial
position and the results of operations of the Company for the period covered
thereby, and the Company has no material liabilities or obligations of any
nature (absolute, accrued, contingent or otherwise) that are not either
reflected or fully reserved against on the Latest Balance Sheet or incurred in
the ordinary course of the business of the Company subsequent to the date
thereof.  Since the date of the Latest Balance Sheet, there has not been any
material adverse change in the business, operations, financial 

                                      -3-

 
condition or business as presently proposed to be conducted by the Company. The
Company has no subsidiaries.

     3.5   Agreements; Action.

           (a) Except for agreements explicitly contemplated hereby, there are
no agreements, understandings or proposed transactions between the Company and
any of its officers, directors, affiliates or any affiliate thereof.

           (b) There are no agreements, understandings, instruments, contracts,
proposed transactions, judgments, orders, writs or decrees to which the Company
is a party or to its knowledge by which it is bound which may involve (i)
obligations (contingent or otherwise) of, or payments to, the Company (other
than obligations of, or payments to, the Company arising in the ordinary course
of business), or (ii) the license of any patent, copyright, trade secret or
other proprietary right to or from the Company (other than licenses arising from
the purchase of "off the shelf" or other standard products), or (iii) provisions
restricting or affecting the development, manufacture or distribution of the
Company's products or services, or (iv) indemnification by the Company with
respect to infringements of proprietary rights.

           (c) The Company has not (i) declared or paid any dividends, or
authorized or made any distribution upon or with respect to any class or series
of its capital stock, (ii) incurred any indebtedness for money borrowed or any
other liabilities (other than with respect to dividend obligations,
distributions, indebtedness and other obligations incurred in the ordinary
course of business or as disclosed in the Financial Statements), (iii) made any
loans or advances to any person, other than ordinary advances for travel
expenses, or (iv) sold, exchanged or otherwise disposed of any of its assets or
rights, other than the sale of its inventory in the ordinary course of business.

     3.6   Obligations to Related Parties.  There are no obligations of the
Company to officers, directors, stockholders, or employees of the Company other
than (a) for payment of salary for services rendered, (b) reimbursement for
reasonable expenses incurred on behalf of the Company and (c) for other standard
employee benefits made generally available to all employees (including stock
option agreements outstanding under any stock option plan approved by the Board
of Directors of the Company).  No officer, director or, to the best of the
Company's knowledge, stockholder, or any member of their immediate families, are
indebted to the Company or have any direct or indirect ownership interest in any
firm or corporation with which the Company is affiliated or with which the
Company has a business relationship, or any firm or corporation which competes
with the Company, except that officers, directors and/or stockholders of the
Company may own stock in publicly traded companies which may compete with the
Company.  No such officer, director or stockholder, or any member of their
immediate families is, directly or indirectly, interested in any material
contract with the Company (other than such contracts as relate to any such
person's ownership of capital stock or other securities of the Company).  The
Company is not a guarantor or indemnitor of any indebtedness of any other
person, firm or corporation.

     3.7   Title to Properties and Assets; Liens, Etc.  The Company has good
and marketable title to its properties and assets, and good title to its
leasehold estates, in each case 

                                      -4-

 
subject to no mortgage, pledge, lien, lease, encumbrance or charge, other than
(i) those resulting from taxes which have not yet become delinquent, (ii) minor
liens and encumbrances which do not materially detract from the value of the
property subject thereto or materially impair the operations of the Company and
(iii) those that have otherwise arisen in the ordinary course of business. All
facilities, machinery, equipment, fixtures, vehicles and other properties owned,
leased or used by the Company are in good operating condition and repair and are
reasonably fit and usable for the purposes for which they are being used. The
Company is in compliance with all material terms of each lease to which it is a
party or is otherwise bound.

     3.8   Patents and Trademarks.  The Company owns or possesses sufficient
legal rights to all patents, trademarks, service marks, trade names, copyrights,
trade secrets, information and other proprietary rights and processes necessary
for its business as now conducted and as proposed to be conducted, without any
known infringement of the rights of others. There are no outstanding options,
licenses or agreements of any kind relating to the foregoing, nor is the Company
bound by or a party to any options, licenses or agreements of any kind with
respect to the patents, trademarks, service marks, trade names, copyrights,
trade secrets, licenses, information and other proprietary rights and processes
of any other person or entity other than such licenses or agreements arising
from the purchase of "off the shelf" or standard products. The Company has not
received any communications alleging that the Company has violated or, by
conducting its business as proposed, would violate any of the patents,
trademarks, service marks, trade names, copyrights or trade secrets or other
proprietary rights of any other person or entity. The Company is not aware that
any of its employees is obligated under any contract (including licenses,
covenants or commitments or any nature) or other agreement, or subject to any
judgment, decree or order of any court or administrative agency, that would
interfere with their duties to the Company's business by the employees of the
Company, nor the conduct of the Company's business as proposed, will, to the
Company's knowledge, conflict with or result in a breach of the terms,
conditions or provisions of, or constitute a default under, any contract,
covenant or instrument under which any employee is now obligated. The Company
does not believe it is or will be necessary to utilize any inventions, trade
secrets or proprietary information of any of its employees made prior to their
employment by the Company, except for inventions, trade secrets or proprietary
information that have been assigned to the Company.

     3.9   Compliance with Other Instruments.  The Company is not in violation
or default of any term of its Certificate of Incorporation or Bylaws, or of any
provision of any mortgage, indenture, contract, agreement, instrument or
contract to which it is party or by which it is bound or of any judgment,
decree, order, writ or, to its knowledge, any statute, rule or regulation
applicable to the Company which would materially and adversely affect the
business, assets, liabilities, financial condition, operations or prospects of
the Company.  The execution, delivery, and performance of and compliance with
this Agreement and the related agreements, and the issuance and sale of the
Shares pursuant hereto and of the Conversion Shares pursuant to the Restated
Certificate, will not, with or without the passage of time or giving of notice,
result in any such material violation, or be in conflict with or constitute a
default under any such term, or result in the creation of any mortgage, pledge,
lien, encumbrance or charge upon any of the properties or assets of the Company
or the suspension, revocation, impairment, forfeiture or nonrenewal of any
permit, license, authorization or approval applicable to the Company, its
business or operations or any of its assets or properties.

                                      -5-

 
     3.10  Litigation.  There is no action, suit, proceeding or investigation
pending or to the Company's knowledge currently threatened against the Company
that questions the validity of this Agreement, the Investors' Rights Agreement
or the Stockholders' Agreement or the right of the Company to enter into any of
such agreements, or to consummate the transactions contemplated hereby or
thereby, or which might result, either individually or in the aggregate, in any
material adverse change in the assets, condition, affairs or prospects of the
Company, financially or otherwise, or any change in the current equity ownership
of the Company, nor is the Company aware that there is any basis for the
foregoing.  The foregoing includes, without limitation, actions pending or
threatened (or any basis therefor known to the Company) involving the prior
employment of any of the Company's employees, their use in connection with the
Company's business of any information or techniques allegedly proprietary to any
of their former employers, or their obligations under any agreements with prior
employers.  The Company is not a party or subject to the provisions of any
order, writ, injunction, judgment or decree of any court or government agency or
instrumentality.  There is no action, suit, proceeding or investigation by the
Company currently pending or which the Company intends to initiate.

     3.11  Tax Returns and Payments. The Company has timely filed all tax
returns (federal, state and local) required to be filed by it. All taxes shown
to be due and payable on such returns, any assessments imposed, and to the
Company's knowledge all other taxes due and payable by the Company on or before
the Closing have been paid or will be paid prior to the time they become
delinquent. The Company has not been advised (i) that any of its returns,
federal, state or other, have been or are being audited as of the date hereof,
or (ii) of any deficiency in assessment or proposed judgment to its federal,
state or other taxes. The Company has no knowledge of any liability of any tax
to be imposed upon its properties or assets as of the date of this Agreement
that is not adequately provided for.

     3.12  Employees. The Company has no collective bargaining agreements with
any of its employees. There is no labor union organizing activity pending or, to
the Company's knowledge, threatened with respect to the Company. No employee has
any agreement or contract, written or verbal, regarding his employment. To the
Company's knowledge, no employee of the Company, nor any consultant with whom
the Company has contracted, is in violation of any term of any employment
contract, proprietary information agreement or any other agreement relating to
the right of any such individual to be employed by, or to contract with, the
Company because of the nature of the business to be conducted by the Company;
and to the Company's knowledge the continued employment by the Company of its
present employees, and the performance of the Company's contracts with its
independent contractors, will not result in any such violation. The Company has
not received any notice alleging that any such violation has occurred. No
employee of the Company has been granted the right to continued employment by
the Company or to any material compensation following termination of employment
with the Company. The Company is not aware that any officer or key employee, or
that any group of key employees, intends to terminate their employment with the
Company, nor does the Company have a present intention to terminate the
employment of any officer, key employee or group of key employees.

     3.13  NonDisclosure and Developments Agreements. Each current employee,
officer and consultant of the Company has executed, or will execute prior to or
at Closing, an Employee

                                      -6-

 
NonDisclosure and Developments Agreement and Non-Competition Agreement, in the
forms attached hereto as Exhibit E. No current employee, officer or consultant
                         ---------
of the Company has excluded works or inventions made prior to his or her
employment with the Company from his or her assignment of inventions pursuant to
such employee, officer or consultant's agreement. The Company, after reasonable
investigation, is not aware that any of its employees, officers or consultants
is in violation thereof and the Company will use its best efforts to prevent any
such violation.

     3.14  Obligations of Management. Each officer of the Company is currently
devoting one hundred percent (100%) of his business time to the conduct of the
business of the Company. The Company is not aware of any officer or key employee
of the Company planning to work less than full time at the Company in the
future.

     3.15  Registration Rights. Except as required pursuant to the Investors'
Rights Agreement, the Company is presently not under any obligation, and has not
granted any rights, to register (as defined in Section 1 of the Investors'
Rights Agreement) any of the Company's presently outstanding securities or any
of its securities that may hereafter be issued.

     3.16  Compliance with Laws; Permits. The Company is not in violation of any
applicable statute, rule, regulation, order or restriction of any domestic or
foreign government or any instrumentality or agency thereof in respect of the
conduct of its business or the ownership of its properties which violation would
materially and adversely affect the business, assets, liabilities, financial
condition, operations or prospects of the Company. No governmental orders,
permissions, consents, approvals or authorizations are required to be obtained
and no registrations or declarations are required to be filed in connection with
the execution and delivery of this Agreement and the issuance of the Shares or
the Conversion Shares, except such as has been duly and validly obtained or
filed, or with respect to any filings that must be made after the Closing, as
will be filed in a timely manner. The Company has all franchises, permits,
licenses and any similar authority necessary for the conduct of its business as
now being conducted by it, the lack of which could materially and adversely
affect the business, properties, prospects or financial condition of the Company
and believes it can obtain, without undue burden or expense, any similar
authority for the conduct of its business as planned to be conducted.

     3.17  Environmental and Safety Laws. The Company is not in violation of any
applicable statute, law or regulation relating to the environment or
occupational health and safety, and to its knowledge, no material expenditures
are or will be required in order to comply with any such existing statute, law
or regulation.

     3.18  Offering Valid. Assuming the accuracy of the representations and
warranties of the Purchasers contained in Section 4.2 hereof, the offer, sale
and issuance of the Shares and the Conversion Shares will be exempt from the
registration requirements of the Securities Act of 1933, as amended (the
"Securities Act"), and will have been registered or qualified (or are exempt
from registration and qualification) under the registration, permit or
qualification requirements of all applicable state securities laws. Neither the
Company nor any agent on its behalf has solicited or will solicit any offers to
sell or has offered to sell or will offer to sell all or any part of the Shares
to any person or persons so as to bring the sale of such Shares by the Company
within the registration provisions of the Securities Act or any state securities
laws.

                                      -7-

 
     3.19  Minute Books. The minute books of the Company provided to counsel for
the Purchasers contain a complete summary of all meetings of, and any actions
taken by, the directors and stockholders of the Company since the date of the
Company's incorporation.

     A.    3.20  Disclosure. The Company has fully provided the Purchasers with
all the information the Purchasers have requested for deciding whether to
acquire the Shares and the Conversion Shares and all the information that the
Company believes is reasonably necessary to enable the Purchasers to make such a
decision. The Certificate of Incorporation and Bylaws of the Company are in the
form provided to counsel for the Purchasers.

     3.21  Year 2000 Compliance. The Company has reviewed the areas within its
business and operations which could be adversely affected by Year 2000 issues
and evaluated the costs associated with modifying and testing its systems for
the Year 2000. The Company does not believe that the cost of Year 2000
compliance for its internal information systems will be material to the Company
or that it will have a material adverse effect on the Company's business,
financial condition or results of operations.

     3.22  Qualified Small Business. The Company qualifies as a "Qualified Small
Business" as defined in Section 1202(d) of the Code and covenants that so long
as its shares are held by the Purchasers (or a transferee in whose hands the
shares are eligible to qualify as Qualified Small Business Stock as defined in
Section 1202(c) of the Code), it will use its best efforts to cause the shares
to qualify as Qualified Small Business Stock.

Section 4. Representations and Warranties of the Purchasers

     Each Purchaser hereby represents and warrants to the Company as follows
(such representations and warranties do not lessen or obviate the
representations and warranties of the Company set forth in this Agreement):

     4.1   Requisite Power and Authority. Purchaser has all necessary power and
authority under all applicable provisions of law to execute and deliver this
Agreement, the Investors' Rights Agreement and the Stockholders' Agreement and
to carry out their provisions. All actions on the part of the Purchaser required
for the lawful execution and delivery of this Agreement, the Investors' Rights
Agreement and the Stockholders' Agreement have been or will be effectively taken
prior to the Closing. Upon their execution and delivery, this Agreement, the
Investors' Rights Agreement and the Stockholders' Agreement will be valid and
binding obligations of Purchaser, enforceable in accordance with their terms,
except (i) as limited by applicable bankruptcy, insolvency, reorganization,
moratorium or other laws of general application affecting enforcement of
creditors' rights, (ii) as limited by general principles of equity that restrict
the availability of specific performance, injunctive relief or other equitable
remedies and (iii) to the extent that the enforceability of the indemnification
provisions of the Investors' Rights Agreement may be limited by applicable laws.

     4.2   Investment Representations. Purchaser understands that neither the
Shares nor the Conversion Shares have been registered under the Securities Act.
Purchaser also understands that the Shares are being offered and sold pursuant
to an exemption from registration contained 

                                      -8-

 
in the Securities Act based in part upon Purchaser's representations contained
in the Agreement. Purchaser hereby represents and warrants as follows:

           (a) Purchaser Bears Economic Risk. Purchaser has substantial
experience in evaluating and investing in private placement transactions of
securities in companies similar to the Company so that it is capable of
evaluating the merits and risks of its investment in the Company and has the
capacity to protect its own interests. Purchaser must bear the economic risk of
this investment indefinitely unless the Shares (or the Conversion Shares) are
registered pursuant to the Securities Act, or an exemption from registration is
available. Purchaser understands that the Company has no present intention of
registering the Shares, the Conversion Shares or any shares of its Common Stock.
Purchaser also understands that there is no assurance that any exemption from
registration under the Securities Act will be available and that, even if
available, such exemption may not allow Purchaser to transfer all or any portion
of the Shares or the Conversion Shares under the circumstances, in the amounts
or at the times Purchaser might propose.

           (b) Acquisition for Own Account. Purchaser is acquiring the Shares
and the Conversion Shares for Purchaser's own account for investment only, and
not with a view towards their distribution.

           (c) Purchaser Can Protect Its Interest. Purchaser represents that by
reason of its, or of its management's, business or financial experience,
Purchaser has the capacity to protect its own interests in connection with the
transactions contemplated in this Agreement. Further, Purchaser is aware of no
publication of any advertisement in connection with the transactions
contemplated in the Agreement.

           (d) Accredited Investor. Purchaser represents that it is an
accredited investor within the meaning of Regulation D under the Securities Act.

           (e) Rule 144. Purchaser acknowledges and agrees that the Shares, and,
if issued, the Conversion Shares must be held indefinitely unless they are
subsequently registered under the Securities Act or an exemption from such
registration is available. Purchaser has been advised or is aware of the
provisions of Rule 144 promulgated under the Securities Act, which permits
limited resale of shares purchased in a private placement subject to the
satisfaction of certain conditions, including, among other things: the
availability of certain current public information about the Company, the resale
occurring not less than one year after a party has purchased and paid for the
security to be sold, the sale being through an unsolicited "broker's
transaction" or in transactions directly with a market maker (as said term is
defined under the Securities Exchange Act of 1934, as amended) and the number of
shares being sold during any three-month period not exceeding specified
limitations.

           (f) Company Information.  Such Purchaser has had an opportunity to
               -------------------                                           
discuss the Company's business, management and financial affairs with directors,
officers and management of the Company and believes that such Purchaser has
received all of the information such Purchaser considers necessary or
appropriate for deciding whether to purchase the Shares.  Such Purchaser has
also had the opportunity to ask questions of, and receive answers from, the
Company and its management regarding the terms and conditions of this
investment.

                                      -9-

 
          (g)  Legends.  It is understood that the certificates evidencing the
               -------                                                        
Preferred Stock (and the Conversion Stock) may bear the following legend:

"THESE SECURITIES HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933.
THEY MAY NOT BE SOLD, OFFERED FOR SALE, PLEDGED OR HYPOTHECATED IN THE ABSENCE
OF A REGISTRATION STATEMENT IN EFFECT WITH RESPECT TO THE SECURITIES UNDER SUCH
ACT AND APPLICABLE STATE SECURITIES LAWS OR AN EXEMPTION FROM REGISTRATION BEING
AVAILABLE UNDER SUCH ACT AND APPLICABLE STATE SECURITIES LAWS."

Section 5.  Conditions to Closing; Covenants

     5.1    Conditions to Purchasers' Obligations at the Closing.  Purchasers'
obligations to purchase the Shares at each Closing are subject to the
satisfaction, at or prior to each Closing, of the following conditions:

            (a)  Representations and Warranties True; Performance of
Obligations. The representations and warranties made by the Company in Section 3
hereof shall be true and correct in all material respects as of the Closing
Date.

            (b)  Performance of Obligations.    The Company shall have performed
and complied with all agreements and conditions herein required to be performed
or complied with by the Company on or before the Closing.

            (c)  Legal Investment. On the Closing Date, the sale and issuance of
the Shares and the proposed issuance of the Conversion Shares shall be legally
permitted by all laws and regulations to which Purchasers and the Company are
subject.

            (d)  Consents, Permits, and Waivers. The Company shall have obtained
any and all consents, permits and waivers necessary or appropriate for
consummation of the transactions contemplated by the Agreement, the Investors'
Rights Agreement and the Stockholders' Agreement (except for such as may be
properly obtained subsequent to the Closing).

            (e)  Filing of Certificate. The Certificate shall have been filed
with the Secretary of State of the State of Delaware.

            (f)  Investors' Rights Agreement. An Investors' Rights Agreement,
substantially in the form attached hereto as Exhibit C, shall have been executed
                                             ---------                          
and delivered by the parties thereto.

            (g)  Stockholders' Agreement.  A Stockholders' Agreement,
substantially in the form attached hereto as Exhibit D, shall have been executed
                                             ---------                          
and delivered by the parties thereto.

            (h)  Employee NonDisclosure and Developments Agreement and Non-
Competition Agreement. An Employee NonDisclosure and Developments Agreement and
Non-Competition Agreement, substantially in the forms attached hereto as 
Exhibit E, shall have 
---------

                                     -10-

 
been executed and delivered by each officers or employee of the Company.

            (i)  Board of Directors. Upon the Closing, the authorized size of
the Board of Directors of the Company shall be eight (8) members and the Board
shall consist of a representative of SOFTBANK Technology Ventures IV L.P. and
__________ and __________.  The Company agrees to pay all reasonable travel
expenses associated with the attendance by members of the Board of Directors at
all meetings of the Board or committee thereof.

            (j)  Legal Opinion. The Purchasers shall have received from legal
counsel to the Company an opinion addressed to them, dated as of the Closing
Date, in substantially the form attached hereto as Exhibit F.
                                                   --------- 

            (k)  Proceedings and Documents.  All corporate and other proceedings
in connection with the transactions contemplated at the Closing hereby, all
documents and instruments incident to such transactions and all documents,
instruments and proceedings related to the Purchasers' business, technical and
legal due diligence shall be reasonably satisfactory in substance and form to
the Purchasers and their counsel, and the Purchasers and their counsel shall
have received all such counterpart originals or certified or other copies of
such documents as they may reasonably request.

     5.2    Conditions to Obligations of the Company. The Company's obligation
to issue and sell the Shares at each Closing is subject to the satisfaction, on
or prior to such Closing, of the following conditions:

            (a)  Representations and Warranties True.  The representations and
warranties made by the Purchasers in Section 4 hereof shall be true and correct
in all material respects at the date of each Closing, with the same force and
effect as if they had been made on and as of said date.

            (b)  Performance of Obligations. Purchasers shall have performed and
complied with all agreements and conditions herein required to be performed or
complied with by Purchasers on or before the Closing.

            (c)  Filing of Certificate. The Certificate shall have been filed
with the Secretary of State of the State of Delaware.

            (d)  Investors' Rights Agreement. An Investors' Rights Agreement,
substantially in the form attached hereto as Exhibit C, shall have been executed
                                             ---------                         
and delivered by the Purchasers.

            (e)  Stockholders' Agreement.  A Stockholders' Agreement,
substantially in the form attached hereto as Exhibit D, shall have been executed
                                             ---------                          
and delivered by the parties thereto.

            (f)  Consents, Permits, and Waivers. The Company shall have obtained
any and all consents, permits and waivers necessary or appropriate for
consummation of the transactions contemplated by the Agreement, the Investors'
Rights Agreement and the 

                                     -11-

 
Stockholders' Agreement (except for such as may be properly obtained subsequent
to the Closing).

     5.3    Covenants of the Company.

            (a)  Insurance.  The Company, within 30 days after the Closing Date,
shall obtain from financially sound and reputable insurers a key person life
insurance policy on Scott Blum in the amount of $5,000,000, which policy shall
name the Company as the beneficiary and be satisfactory in form and substance to
the Purchasers.

            (b)  Proceeds. The proceeds from the sale by the Company of the
Shares shall be used for the working capital needs of the Company.

Section 6.  Miscellaneous

     6.1    Governing Law. This Agreement shall be governed in all respects by
the laws of the State of Delaware without regard to principles of conflict of
laws.

     6.2    Survival. The representations, warranties, covenants and agreements
made herein shall survive for a period of four (4) years any investigation made
by any Purchaser and the closing of the transactions contemplated hereby. All
statements as to factual matters contained in any certificate or other
instrument delivered by or on behalf of the Company pursuant hereto in
connection with the transactions contemplated hereby shall be deemed to be
representations and warranties by the Company hereunder solely as of the date of
such certificate or instrument.

     6.3    Successors and Assigns. Except as otherwise expressly provided
herein, the provisions hereof shall inure to the benefit of, and be binding
upon, the successors, assigns, heirs, executors and administrators of the
parties hereto and shall inure to the benefit of and be enforceable by each
person who shall be a holder of the Shares from time to time.

     6.4    Entire Agreement. This Agreement, the Exhibits and Schedules hereto,
including the Investors' Rights Agreement and the Stockholders' Agreement, and
the other documents delivered pursuant hereto constitute the full and entire
understanding and agreement between the parties with regard to the subjects
hereof and no party shall be liable or bound to any other in any manner by any
representations, warranties, covenants and agreements except as specifically set
forth herein and therein.

     6.5    Severability. In case any provision of the Agreement shall be
invalid, illegal or unenforceable, the validity, legality and enforceability of
the remaining provisions shall not in any way be affected or impaired thereby.

     6.6    Amendment and Waiver.

            (a)  This Agreement may be amended or modified only upon the written
consent of the Company and holders of at least a majority of the Shares (treated
as if converted and including any Conversion Shares into which the Shares have
been converted that have not been sold to the public).

                                     -12-

 
            (b)  The obligations of the Company and the rights of the holders of
the Shares and the Conversion Shares under the Agreement may be waived only with
the written consent of the holders of at least a majority of the Shares (treated
as if converted and including any Conversion Shares into which the Shares have
been converted that have not been sold to the public).

     6.7    Delays or Omissions.  It is agreed that no delay or omission to
exercise any right, power or remedy accruing to any party, upon any breach,
default or noncompliance by another party under this Agreement, the Investors'
Rights Agreement, the Stockholders' Agreement or the Certificate, shall impair
any such right, power or remedy, nor shall it be construed to be a waiver of any
such breach, default or noncompliance thereafter occurring.  It is further
agreed that any waiver, permit, consent or approval of any kind of character on
any Purchaser's part of any breach, default or noncompliance under this
Agreement, the Investors' Rights Agreement, the Stockholders' Agreement or under
the Certificate or any waiver on such party's part of any provisions or
conditions of the Agreement, the Investors' Rights Agreement, the Stockholders'
Agreement, or the Certificate must be in writing and shall be effective only to
the extent specifically set forth in such writing.  All remedies, either under
this Agreement, the Investors' Rights Agreement, the Stockholders' Agreement,
the Certificate, by law, or otherwise afforded to any party, shall be cumulative
and not alternative.

     6.8    Notices. All notices required or permitted hereunder shall be in
writing and shall be deemed effectively given: (i) upon personal delivery to the
party to be notified; (ii) when sent by confirmed telex or facsimile if sent
during normal business hours of the recipient, if not, then on the next business
day; (iii) five (5) days after having been sent by registered or certified mail,
return receipt requested, postage prepaid; or (iv) one (1) day after deposit
with a nationally recognized overnight courier, specifying next day delivery,
with written verification of receipt. All communications shall be sent to the
Company at the address as set forth on the signature page hereof and to
Purchaser at the address set forth on Exhibit A attached hereto or at such other
                                      ---------                                 
address as the Company or Purchaser may designate by ten (10) days advance
written notice to the other parties hereto.

     6.9    Titles and Subtitles. The titles of the sections and subsections of
the Agreement are for convenience of reference only and are not to be considered
in construing this Agreement.

     6.10   Counterparts. This Agreement may be executed in any number of
counterparts, each of which shall be an original, but all of which together
shall constitute one instrument.

     6.11   Broker's Fees.  Each party hereto represents and warrants that no
agent, broker, investment banker, person or firm acting on behalf of or under
the authority of such party hereto is or will be entitled to any broker's or
finder's fee or any other commission directly or indirectly in connection with
the transactions contemplated herein. Each party hereto further agrees to
indemnify each other party for any claims, losses or expenses incurred by such
other party as a result of the representation in this Section 6.11 being untrue.

     6.12   Expenses. The Company shall pay all costs and expenses that it
incurs with respect to the negotiation, execution, delivery and performance of
the Agreement. The Company shall reimburse the reasonable fees and expenses of
counsel to the Purchasers, not to exceed 

                                     -13-

 
$20,000 in the aggregate, incurred in connection with the negotiation,
execution, delivery and performance of this Agreement.

     6.13   Exculpation Among Purchasers. Each Purchaser acknowledges that it is
not relying upon any person, firm, or corporation, other than the Company and
its officers and directors, in making its investment or decision to invest in
the Company. Each Purchaser agrees that no Purchaser nor the respective
controlling persons, officers, directors, partners, agents, or employees of any
Purchaser shall be liable for any action heretofore or hereafter taken or
omitted to be taken by any of them in connection with the Shares and Conversion
Shares.

     6.14   Specific Enforcement. Any Purchaser shall be entitled to specific
enforcement of its rights under this Agreement. Then Company acknowledges that
money damages would be an inadequate remedy for its breach of this Agreement and
consents to an action for specific performance or other injunctive relief in the
event of any such breach.

     6.15   Attorney's Fees.  If any action at law or in equity is necessary to
enforce or interpret the terms of this Agreement, the prevailing party shall be
entitled to reasonable attorneys' fees, costs and necessary disbursements in
addition to any other relief to which such party may be entitled.

     [REMAINDER OF THIS PAGE INTENTIONALLY LEFT BLANK]

                                     -14-

 
     In Witness Whereof, the parties hereto have executed the Series A
Convertible Participating Preferred Stock Purchase Agreement as of the date set
forth in the first paragraph hereof.


                                    COMPANY:

                                    BUY CORP.
                                    Address: ____________________
                                             ____________________
                                             ____________________


                                    By:______________________________________
                                    Name:
                                    Title:
 

                                    _________________________________________
                                    Scott A. Blum

                                    PURCHASERS:

                                    SOFTBANK Technology Ventures IV L.P.

                                    By:  STV IV LLC
                                          Its General Partner


                                    By:______________________________________
                                    Name:
                                    Title:


                                    SOFTBANK Technology Advisors Fund L.P.

                                    By:  STV IV LLC
                                          Its General Partner


                                    By:______________________________________
                                    Name:
                                    Title:


                  CLASS A PREFERRED STOCK PURCHASE AGREEMENT

 
                                   Exhibit A

     Series A Convertible Participating Preferred Stock Purchase Agreement




                                                                     Aggregate
Name and Address                                Shares            Purchase Price
---------------------------------------       ----------          --------------
                                                            
SOFTBANK Technology Ventures IV L.P             955,745           $14,717,995.13
c/o STV IV LLC
333 W. San Carlos
San Jose, CA  95110

SOFTBANK Technology Advisors Fund L.P.           18,312           $   281,995.64
c/o STV IV LLC
333 W. San Carlos
San Jose, CA  95110
                                              ----------          --------------

Total:                                          974,057           $14,999,990.77
======                                        ==========          ==============
 

 
                                   Exhibit B

           Certificate of Amendment of Certificate of Incorporation

 
                                   Exhibit C

                          Investors' Rights Agreement

 
                                   Exhibit D

                            Stockholders' Agreement

 
                                   Exhibit E

             Employee Nondisclosure and Developments Agreement and
                           Non-Competition Agreement

 
                                   Exhibit F

                                 Legal Opinion



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