Opinion Letter for S-3 Registered Securities – American Greetings Corp.

JONES DAY

NORTH POINT 901 LAKESIDE AVENUE CLEVELAND, OHIO 44114.1190

TELEPHONE: +1.216.586.3939 FACSIMILE: +1.216.579.0212

November 29, 2011

American Greetings Corporation

One American Road

Cleveland, Ohio 44144

Re:	$225,000,000 Aggregate Principal Amount of 7.375% Senior Notes due 2021 of American Greetings Corporation

Ladies and Gentlemen:

We are acting as counsel for American Greetings Corporation, an Ohio
corporation (the “Company“), in connection with the
issuance and sale of $225,000,000 aggregate principal amount of 7.375% Senior
Notes due 2021 of the Company (the “Notes“), pursuant
to the Underwriting Agreement, dated November 16, 2011 (the
“Underwriting Agreement“), entered into by and between
the Company and J.P. Morgan Securities LLC, acting as representative of the
several underwriters named therein (collectively, the
“Underwriters“). The Notes will be issued pursuant to
an indenture (the “Base Indenture“) to be entered into
between the Company and The Bank of Nova Scotia Trust Company of New York, as
trustee (the “Trustee“), as amended and supplemented
by a supplemental indenture (the “Supplemental
Indenture“) to be entered into between the Company and the Trustee
(the Base Indenture, as so amended and supplemented by the Supplemental
Indenture, the “Indenture“).

In connection with the opinion expressed herein, we have examined such
documents, records and matters of law as we have deemed relevant or necessary
for purposes of such opinion. Based on the foregoing, and subject to the further
limitations, qualifications and assumptions set forth herein, we are of the
opinion that the Notes, when they are executed by the Company and authenticated
by the Trustee in accordance with the Indenture and issued and delivered to the
Underwriters against payment therefor in accordance with the terms of the
Underwriting Agreement, will constitute valid and binding obligations of the
Company.

For purposes of the opinion expressed herein, we have assumed that (i) the
definitive terms of the Notes will be established in accordance with the
provisions of the Indenture and (ii) the Trustee will authorize, execute and
deliver the Base Indenture and the Supplemental Indenture, and the Indenture
will be the valid, binding and enforceable obligation of the Trustee.

JONES DAY

American Greetings Corporation

November 29, 2011

Page 2

The opinion expressed herein is limited by bankruptcy, insolvency,
reorganization, fraudulent transfer and fraudulent conveyance, voidable
preference, moratorium or other similar laws and related regulations and
judicial doctrines from time to time in effect relating to or affecting
creditors’ rights generally, and by general equitable principles and public
policy considerations, whether such principles and considerations are considered
in a proceeding at law or at equity.

The opinion expressed herein is limited to the laws of the State of New York
and the laws of the State of Ohio, in each case as currently in effect, and we
express no opinion as to the effect of the laws of any other jurisdiction.

We hereby consent to the filing of this opinion as Exhibit 5.1 to the Current
Report on Form 8-K dated the date hereof filed by the Company and incorporated
by reference into the Registration Statement on Form S-3, as amended
(Registration No. 333-177986) (the “Registration
Statement“), filed by the Company to effect the registration of
the Notes under the Securities Act of 1933 (the
“Act“) and to the reference to Jones Day under the
caption “Legal Matters” in the prospectus constituting a part of such
Registration Statement. In giving such consent, we do not thereby admit that we
are included in the category of persons whose consent is required under Section
7 of the Act or the rules and regulations of the Securities and Exchange
Commission promulgated thereunder.

Very truly yours,
/s/ Jones Day