{"id":43114,"date":"2015-09-17T11:25:58","date_gmt":"2015-09-17T16:25:58","guid":{"rendered":"https:\/\/content.findlaw-admin.com\/ability-legal\/contracts\/uncategorized\/agreement-and-plan-of-merger-snd-reorganization-doubleclick.html"},"modified":"2015-09-17T11:25:58","modified_gmt":"2015-09-17T16:25:58","slug":"agreement-and-plan-of-merger-snd-reorganization-doubleclick","status":"publish","type":"corporate_contracts","link":"https:\/\/corporate.findlaw.com\/contracts\/planning\/agreement-and-plan-of-merger-snd-reorganization-doubleclick.html","title":{"rendered":"Agreement and Plan of Merger snd Reorganization &#8211; DoubleClick Inc. and NetCreations Inc."},"content":{"rendered":"<pre>\n                 AGREEMENT AND PLAN OF MERGER AND REORGANIZATION\n\n                                      among\n\n                                DOUBLECLICK INC.,\n\n                            GENESIS MERGER SUB, INC.\n\n                                       and\n\n                               NETCREATIONS, INC.\n\n                           Dated as of October 2, 2000\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n                                TABLE OF CONTENTS\n\n<\/pre>\n<table>\n<caption>\n                                                                                                                Page<br \/>\n                                                                                                                &#8212;-<br \/>\n<s>                                 <c>                                                                        <c><br \/>\nARTICLE I DEFINITIONS&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;1<br \/>\n         SECTION 1.01               Certain Defined Terms&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;1<\/p>\n<p>ARTICLE II THE MERGER&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;5<br \/>\n         SECTION 2.01               The Merger&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;..5<br \/>\n         SECTION 2.02               Closing&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;..6<br \/>\n         SECTION 2.03               Effective Time&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.6<br \/>\n         SECTION 2.04               Effect of the Merger&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.6<br \/>\n         SECTION 2.05               Certificate of Incorporation; Bylaws; Directors and Officers of<br \/>\n                                    Surviving Corporation&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;6<\/p>\n<p>ARTICLE III CONVERSION OF SECURITIES; EXCHANGE OF CERTIFICATES&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.7<br \/>\n         SECTION 3.01               Conversion of Shares&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.7<br \/>\n         SECTION 3.02               Exchange of Shares Other than Treasury Shares&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;7<br \/>\n         SECTION 3.03               Stock Transfer Books&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.9<br \/>\n         SECTION 3.04               No Fractional Share Certificates&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;10<br \/>\n         SECTION 3.05               Options to Purchase Company Common Stock&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.10<br \/>\n         SECTION 3.06               Unvested Stock&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;11<br \/>\n         SECTION 3.07               Employee Stock Purchase Plan&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.11<br \/>\n         SECTION 3.08               Certain Adjustments&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.12<\/p>\n<p>ARTICLE IV REPRESENTATIONS AND WARRANTIES OF COMPANY&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.12<br \/>\n         SECTION 4.01               Organization and Qualification; Subsidiaries&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;12<br \/>\n         SECTION 4.02               Certificate of Incorporation and Bylaws&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;..12<br \/>\n         SECTION 4.03               Capitalization&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;13<br \/>\n         SECTION 4.04               Authority Relative to This Agreement&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;..13<br \/>\n         SECTION 4.05               No Conflict; Required Filings and Consents&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;..14<br \/>\n         SECTION 4.06               Permits; Compliance with Laws&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;14<br \/>\n         SECTION 4.07               SEC Filings; Financial Statements&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;..15<br \/>\n         SECTION 4.08               Absence of Certain Changes or Events&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;..15<br \/>\n         SECTION 4.09               Employee Benefit Plans; Labor Matters&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.16<br \/>\n         SECTION 4.10               Certain Tax Matters&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.18<br \/>\n         SECTION 4.11               Contracts&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;..19<br \/>\n         SECTION 4.12               Litigation&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.20<br \/>\n         SECTION 4.13               Environmental Matters&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;..20<br \/>\n         SECTION 4.14               Intellectual Property&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;..20<br \/>\n         SECTION 4.15               Taxes&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;24<br \/>\n         SECTION 4.16               Insurance&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;..25<br \/>\n         SECTION 4.17               Properties&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.25<br \/>\n         SECTION 4.18               Affiliates&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.25<br \/>\n         SECTION 4.19               Opinion of Financial Advisor&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.26<br \/>\n<\/c><\/c><\/s><\/caption>\n<\/table>\n<p>                                       i<\/p>\n<table>\n<s>                                 <c>                                                                        <c><br \/>\n         SECTION 4.20               Brokers&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.26<br \/>\n         SECTION 4.21               Certain Business Practices&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;26<br \/>\n         SECTION 4.22               SECTION 912 of New York Law Not Applicable&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;..26<br \/>\n         SECTION 4.23               Business Activity Restriction&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;26<br \/>\n         SECTION 4.24               Privacy&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.27<\/p>\n<p>ARTICLE V REPRESENTATIONS AND WARRANTIES OF PARENT&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;27<br \/>\n         SECTION 5.01               Organization and Qualification; Subsidiaries&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;27<br \/>\n         SECTION 5.02               Certificate of Incorporation and Bylaws&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;..27<br \/>\n         SECTION 5.03               Capitalization&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;27<br \/>\n         SECTION 5.04               Authority Relative to this Agreement&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;..28<br \/>\n         SECTION 5.05               No Conflict; Required Filings and Consents&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;..28<br \/>\n         SECTION 5.06               SEC Filings; Financial Statements&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;..29<br \/>\n         SECTION 5.07               Certain Tax Matters&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.30<br \/>\n         SECTION 5.08               Brokers&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.30<\/p>\n<p>ARTICLE VI COVENANTS&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;30<br \/>\n         SECTION 6.01               Conduct of Business by Company Pending the Closing&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;30<br \/>\n         SECTION 6.02               Notices of Certain Events&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.32<br \/>\n         SECTION 6.03               Access to Information; Confidentiality&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;32<br \/>\n         SECTION 6.04               No Solicitation of Transactions&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.33<br \/>\n         SECTION 6.05               Tax-Free Transaction&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;34<br \/>\n         SECTION 6.06               Control of Operations&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;..34<br \/>\n         SECTION 6.07               Further Action; Consents; Filings&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;..34<br \/>\n         SECTION 6.08               Additional Reports&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;..35<br \/>\n         SECTION 6.09               Tax Information&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;..35<\/p>\n<p>ARTICLE VII ADDITIONAL AGREEMENTS&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;..36<br \/>\n         SECTION 7.01               Registration Statement; Proxy Statement&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;..36<br \/>\n         SECTION 7.02               Company Shareholders&#8217; Meeting&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;37<br \/>\n         SECTION 7.03               Affiliates&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.38<br \/>\n         SECTION 7.04               Directors&#8217; and Officers&#8217; Indemnification and Insurance&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;..38<br \/>\n         SECTION 7.05               No Shelf Registration&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;..39<br \/>\n         SECTION 7.06               Public Announcements&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;39<br \/>\n         SECTION 7.07               NNM Listing&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;39<br \/>\n         SECTION 7.08               Company Stock Options\/Registration Statements on Form S-8&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;..40<br \/>\n         SECTION 7.09               Employee Benefit Matters&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;..40<\/p>\n<p>ARTICLE VIII CONDITIONS TO THE MERGER&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.41<br \/>\n         SECTION 8.01               Conditions to the Obligations of Each Party to Consummate the Merger&#8230;&#8230;&#8230;41<br \/>\n         SECTION 8.02               Conditions to the Obligations of Company&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.42<br \/>\n         SECTION 8.03               Conditions to the Obligations of Parent&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;..42<\/p>\n<p>ARTICLE IX TERMINATION, AMENDMENT AND WAIVER&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;43<br \/>\n         SECTION 9.01               Termination&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;43<br \/>\n<\/c><\/c><\/s><\/table>\n<p>                                       ii<\/p>\n<table>\n<s>                                 <c>                                                                        <c><br \/>\n         SECTION 9.02               Effect of Termination&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;..45<br \/>\n         SECTION 9.03               Amendment&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;..45<br \/>\n         SECTION 9.04               Waiver&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;..46<br \/>\n         SECTION 9.05               Termination Fee; Expenses&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.46<\/p>\n<p>ARTICLE X GENERAL PROVISIONS&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.47<br \/>\n         SECTION 10.01              Non-Survival of Representations and Warranties&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.47<br \/>\n         SECTION 10.02              Notices&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.47<br \/>\n         SECTION 10.03              Severability&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;..48<br \/>\n         SECTION 10.04              Assignment; Binding Effect; Benefit&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;48<br \/>\n         SECTION 10.05              Incorporation of Exhibits&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.48<br \/>\n         SECTION 10.06              Governing Law&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.48<br \/>\n         SECTION 10.07              Waiver of Jury Trial&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;49<br \/>\n         SECTION 10.08              Headings; Interpretation&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;..49<br \/>\n         SECTION 10.09              Counterparts&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;..49<br \/>\n         SECTION 10.10              Entire Agreement&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.49<\/p>\n<p>                                     ANNEXES<\/p>\n<p>ANNEX A                 Form of Company Shareholders&#8217; Agreement<br \/>\nANNEX B                 Certificate of Incorporation of Surviving Corporation<br \/>\nANNEX C                 Form of Company Affiliate Agreement<br \/>\n<\/c><\/c><\/s><\/table>\n<p>                                      iii<\/p>\n<p>                 AGREEMENT AND PLAN OF MERGER AND REORGANIZATION<\/p>\n<p>                  AGREEMENT AND PLAN OF MERGER AND REORGANIZATION, dated as of<br \/>\nOctober 2, 2000 (as amended, supplemented or otherwise modified from time to<br \/>\ntime, this &#8220;AGREEMENT&#8221;), among DOUBLECLICK INC., a Delaware corporation<br \/>\n(&#8220;PARENT&#8221;), NETCREATIONS, INC., a New York corporation (&#8220;COMPANY&#8221;), and GENESIS<br \/>\nMERGER SUB, INC., a New York corporation and a direct wholly owned subsidiary of<br \/>\nParent (&#8220;MERGER SUB&#8221;):<\/p>\n<p>                              W I T N E S S E T H:<\/p>\n<p>                  WHEREAS, the boards of directors of Parent and Company have<br \/>\ndetermined that it is advisable and in the best interests of their respective<br \/>\ncompanies and shareholders to enter into a business combination by means of the<br \/>\nmerger of Merger Sub with and into Company (the &#8220;MERGER&#8221;) and have approved and<br \/>\nadopted this Agreement;<\/p>\n<p>                  WHEREAS, concurrently with the execution of this Agreement and<br \/>\nas an inducement to Parent to enter into this Agreement, certain shareholders of<br \/>\nCompany have entered into a company shareholders&#8217; agreement (the &#8220;SHAREHOLDERS&#8217;<br \/>\nAGREEMENT&#8221;) in the form attached hereto as Annex A; and<\/p>\n<p>                  WHEREAS, for United States Federal income tax purposes, it is<br \/>\nintended that the Merger shall qualify as a tax-free reorganization under<br \/>\nSection 368(a) of the Internal Revenue Code of 1986, as amended (together with<br \/>\nthe rules and regulations promulgated thereunder, the &#8220;Code&#8221;), and that this<br \/>\nAgreement shall be, and hereby is, adopted as a plan of reorganization for<br \/>\npurposes of Section 368 of the Code;<\/p>\n<p>                  NOW, THEREFORE, in consideration of the foregoing and the<br \/>\nrepresentations, warranties, covenants and agreements set forth herein, and<br \/>\nother good and valuable consideration, the receipt and adequacy of which are<br \/>\nhereby acknowledged, and intending to be legally bound hereby, the parties<br \/>\nhereto hereby agree as follows:<\/p>\n<p>                                    ARTICLE I<\/p>\n<p>                                   DEFINITIONS<\/p>\n<p>                  SECTION 1.01 Certain Defined Terms<\/p>\n<p>                  Unless the context otherwise requires, the following terms,<br \/>\nwhen used in this Agreement, shall have the respective meanings specified below<br \/>\n(such meanings to be equally applicable to the singular and plural forms of the<br \/>\nterms defined):<\/p>\n<p>                  &#8220;AFFILIATE&#8221; shall mean, with respect to any person, any other<br \/>\nperson that controls, is controlled by or is under common control with the first<br \/>\nperson.<\/p>\n<p>                  &#8220;BLUE SKY LAWS&#8221; shall mean state securities or &#8220;blue sky&#8221;<br \/>\nlaws.<\/p>\n<p>                  &#8220;BUSINESS DAY&#8221; shall mean any day on which the principal<br \/>\noffices of the SEC in Washington, D.C. are open to accept filings, or, in the<br \/>\ncase of determining a date when any payment is due, any day on which banks are<br \/>\nnot required or authorized by law or executive order to close in New York.<\/p>\n<p>                  &#8220;COMPANY DISCLOSURE SCHEDULE&#8221; shall mean the disclosure<br \/>\nschedule delivered by Company to Parent prior to the execution of this Agreement<br \/>\nand forming a part hereof.<\/p>\n<p>                  &#8220;COMPANY MATERIAL ADVERSE EFFECT&#8221; shall mean any change in or<br \/>\neffect on the business of Company that, individually or in the aggregate (taking<br \/>\ninto account all other such changes or effects), is, or is reasonably likely to<br \/>\nbe, materially adverse to the business, assets, liabilities, financial condition<br \/>\nor results of operations of Company, taken as a whole, except to the extent any<br \/>\nsuch change or effect results from or is attributable to (i) changes in general<br \/>\neconomic conditions or changes affecting the industry generally in which Company<br \/>\noperates (provided that such changes do not affect Company in a materially<br \/>\ndisproportionate manner) or (ii) any litigation or loss of current or<br \/>\nprospective customers, employees or revenues as to which Company furnishes<br \/>\nreasonable evidence that it occurred primarily from the announcement of Company<br \/>\nentering into this Agreement; provided, however, that in no event shall (x) a<br \/>\ndecrease in the trading price of Company Common Stock or litigation relating<br \/>\nthereto (y) any matter publicly disclosed in a Company Report (as defined in<br \/>\nSection 4.07) or otherwise, in any case prior to the date hereof, or (z) the<br \/>\ntermination of any agreement listed on Schedule I to the Company Disclosure<br \/>\nSchedules be considered a Company Material Adverse Effect.<\/p>\n<p>                  &#8220;COMPANY STOCK PLAN&#8221; shall mean Company&#8217;s 1999 Employee Stock<br \/>\nOption Plan, as amended.<\/p>\n<p>                  &#8220;COMPANY STOCK PURCHASE PLAN&#8221; shall mean Company&#8217;s 2000<br \/>\nEmployee Stock Purchase Plan.<\/p>\n<p>                  &#8220;COMPANY SHAREHOLDERS&#8217; Meeting&#8221; shall mean the special meeting<br \/>\nof Company shareholders to consider approval of this Agreement and the Merger.<\/p>\n<p>                  &#8220;COMPETING TRANSACTION&#8221; shall mean any of the following<br \/>\ninvolving Company (other than the Merger):<\/p>\n<p>                           (i) any merger, consolidation, share exchange,<br \/>\n         business combination or other similar transaction;<\/p>\n<p>                           (ii) any sale, lease, exchange, mortgage, pledge,<br \/>\n         transfer or other disposition of 20% or more of the assets of Company<br \/>\n         and its subsidiaries, taken as a whole, in a single transaction or<br \/>\n         series of related transactions (excluding for this purpose the<br \/>\n         providing of opt-in e-mail addresses to direct marketers and brokers by<br \/>\n         Company in the ordinary course of business);<\/p>\n<p>                           (iii) any tender offer or exchange offer for 20% or<br \/>\n         more of the outstanding voting securities of Company or the filing of a<br \/>\n         registration statement under the Securities Act in connection<br \/>\n         therewith;<\/p>\n<p>                                       2<\/p>\n<p>                           (iv) any person having acquired beneficial ownership<br \/>\n         or the right to acquire beneficial ownership of, or any &#8220;group&#8221; (as<br \/>\n         such term is defined under Section 13(d) of the Exchange Act) having<br \/>\n         been formed that beneficially owns or has the right to acquire<br \/>\n         beneficial ownership of, 20% or more of the outstanding voting<br \/>\n         securities of Company; and<\/p>\n<p>                           (v) any public announcement of a proposal, plan or<br \/>\n         intention to do any of the foregoing or any agreement to engage in any<br \/>\n         of the foregoing.<\/p>\n<p>                  &#8220;CONFIDENTIALITY AGREEMENT&#8221; shall mean the confidentiality<br \/>\nagreement, dated as of September 20, 2000, between Parent and Company.<\/p>\n<p>                  &#8220;$&#8221; shall mean United States Dollars.<\/p>\n<p>                  &#8220;ENVIRONMENTAL LAW&#8221; shall mean any Law and any enforceable<br \/>\njudicial or administrative interpretation thereof, including any judicial or<br \/>\nadministrative order, consent decree or judgment, relating to pollution or<br \/>\nprotection of the environment or natural resources, including, without<br \/>\nlimitation, those relating to the use, handling, transportation, treatment,<br \/>\nstorage, disposal, release or discharge of Hazardous Material, as in effect as<br \/>\nof the date hereof.<\/p>\n<p>                  &#8220;ENVIRONMENTAL PERMIT&#8221; shall mean any permit, approval,<br \/>\nidentification number, license or other authorization required under or issued<br \/>\npursuant to any applicable Environmental Law.<\/p>\n<p>                  &#8220;ERISA&#8221; shall mean the Employee Retirement Income Security Act<br \/>\nof 1974, as amended.<\/p>\n<p>                  &#8220;EXCHANGE ACT&#8221; shall mean the Securities Exchange Act of 1934,<br \/>\nas amended, together with the rules and regulations promulgated thereunder.<\/p>\n<p>                  &#8220;EXPENSES&#8221; shall mean, with respect to any party hereto, all<br \/>\nout-of-pocket expenses (including, without limitation, all fees and expenses of<br \/>\ncounsel, accountants, investment bankers, experts and consultants to a party<br \/>\nhereto and its Affiliates) incurred by such party or on its behalf in connection<br \/>\nwith or related to the authorization, preparation, negotiation, execution and<br \/>\nperformance of its obligations pursuant to this Agreement and the consummation<br \/>\nof the Merger, the preparation, printing, filing and mailing of the Registration<br \/>\nStatement and the Proxy Statement, the solicitation of shareholder approvals,<br \/>\nthe filing of HSR Act notice, if any, and all other matters related to the<br \/>\ntransactions contemplated hereby and the closing of the Merger.<\/p>\n<p>                  &#8220;GOVERNMENTAL ENTITY&#8221; shall mean any United States Federal,<br \/>\nstate or local or any foreign governmental, regulatory or administrative<br \/>\nauthority, agency or commission or any court, tribunal or arbitral body.<\/p>\n<p>                  &#8220;GOVERNMENTAL ORDER&#8221; shall mean any order, writ, judgment,<br \/>\ninjunction, decree, stipulation, determination or award entered by or with any<br \/>\nGovernmental Entity.<\/p>\n<p>                                       3<\/p>\n<p>                  &#8220;HAZARDOUS MATERIAL&#8221; shall mean (i) any petroleum, petroleum<br \/>\nproducts, by-products or breakdown products, radioactive materials,<br \/>\nasbestos-containing materials or polychlorinated biphenyls or (ii) any chemical,<br \/>\nmaterial or substance defined or regulated as toxic or hazardous or as a<br \/>\npollutant or contaminant or waste under any applicable Environmental Law.<\/p>\n<p>                  &#8220;HSR ACT&#8221; shall mean Hart-Scott-Rodino Antitrust Improvements<br \/>\nAct of 1976, as amended, together with the rules and regulations promulgated<br \/>\nthereunder.<\/p>\n<p>                  &#8220;IRS&#8221; shall mean the United States Internal Revenue Service.<\/p>\n<p>                  &#8220;KNOWLEDGE OF COMPANY&#8221; shall mean that any officer of Company<br \/>\nis actually aware of a fact or other matter, or should have been aware of a fact<br \/>\nor other matter based upon due inquiry and investigation.<\/p>\n<p>                  &#8220;KNOWLEDGE OF PARENT&#8221; shall mean that any executive officer of<br \/>\nCompany is actually aware of a fact or other matter, or should have been aware<br \/>\nof a fact or other matter based upon due inquiry and investigation.<\/p>\n<p>                  &#8220;LAW&#8221; shall mean any Federal, state, foreign or local statute,<br \/>\nlaw, ordinance, regulation, rule, code, order, judgment, decree, other<br \/>\nrequirement or rule of law of the United States or any other jurisdiction, and<br \/>\nany other similar act or law.<\/p>\n<p>                  &#8220;NNM&#8221; shall mean the Nasdaq National Market.<\/p>\n<p>                  &#8220;NEW YORK LAW&#8221; shall mean the New York Business Corporation<br \/>\nLaw.<\/p>\n<p>                  &#8220;PARENT CONVERTIBLE NOTES&#8221; shall mean the $250,000,000 4.75%<br \/>\nConvertible Notes of Parent Due 2006.<\/p>\n<p>                  &#8220;PARENT DISCLOSURE SCHEDULE&#8221; shall mean the disclosure<br \/>\nschedule delivered by Parent to Company prior to the execution of this Agreement<br \/>\nand forming a part hereof.<\/p>\n<p>                  &#8220;PARENT MATERIAL ADVERSE EFFECT&#8221; shall mean any change in or<br \/>\neffect on the business of Parent and the Parent Subsidiaries that, individually<br \/>\nor in the aggregate (taking into account all other such changes or effects), is,<br \/>\nor is reasonably likely to be, materially adverse to the business, assets,<br \/>\nliabilities, financial condition or results of operations of Parent and the<br \/>\nParent Subsidiaries, taken as a whole, except to the extent any such change or<br \/>\neffect results from or is attributable to (i) changes in general economic<br \/>\nconditions or changes affecting the industry generally in which Parent operates<br \/>\n(provided that such changes do not affect Parent in a materially<br \/>\ndisproportionate manner) or (ii) any litigation or loss of current or<br \/>\nprospective customers, employees or revenues that Parent successfully bears the<br \/>\nburden of proving arose solely from the announcement of Parent entering into<br \/>\nthis Agreement; provided, however, that in no event shall (x) a decrease in the<br \/>\ntrading price of Parent Common Stock or litigation relating thereto or (y) a<br \/>\nmatter publicly disclosed in a Parent Report (as defined in Section 5.06) or<br \/>\notherwise, in any case prior to the date hereof, be considered a Parent Material<br \/>\nAdverse Effect.<\/p>\n<p>                                       4<\/p>\n<p>                  &#8220;PARENT STOCK PLANS&#8221; shall mean Parent&#8217;s 1996 Stock Plan, 1997<br \/>\nStock Incentive Plan, 1999 Non-Officer Stock Option\/Stock Issuance Plan and<br \/>\nEmployee Stock Purchase Plan.<\/p>\n<p>                  &#8220;PERSON&#8221; shall mean an individual, corporation, partnership,<br \/>\nlimited partnership, limited liability company, limited liability partnership,<br \/>\nsyndicate, person (including, without limitation, a &#8220;person&#8221; as defined in<br \/>\nSection 13(d)(3) of the Exchange Act), trust, association, entity or government<br \/>\nor political subdivision, agency or instrumentality of a government.<\/p>\n<p>                  &#8220;SECURITIES ACT&#8221; shall mean the Securities Act of 1933, as<br \/>\namended, together with the rules and regulations promulgated thereunder.<\/p>\n<p>                  &#8220;SUBSIDIARY&#8221; shall mean, with respect to any person, any<br \/>\ncorporation, partnership, limited partnership, limited liability company,<br \/>\nlimited liability partnership, joint venture or other legal entity of which such<br \/>\nperson (either alone or through or together with any other subsidiary of such<br \/>\nperson) owns, directly or indirectly, a majority of the stock or other equity<br \/>\ninterests, the holders of which are generally entitled to vote for the election<br \/>\nof the board of directors or other governing body of such corporation or other<br \/>\nlegal entity.<\/p>\n<p>                  &#8220;TAX&#8221; shall mean (i) any and all taxes, fees, levies, duties,<br \/>\ntariffs, imposts and other charges of any kind (together with any and all<br \/>\ninterest, penalties, additions to tax and additional amounts imposed with<br \/>\nrespect thereto) imposed by any Governmental Entity or taxing authority,<br \/>\nincluding, without limitation, taxes or other charges on or with respect to<br \/>\nincome, franchises, windfall or other profits, gross receipts, property, sales,<br \/>\nuse, capital stock, payroll, employment, social security, workers&#8217; compensation,<br \/>\nunemployment compensation or net worth; taxes or other charges in the nature of<br \/>\nexcise, withholding, ad valorem, stamp, transfer, value-added or gains taxes;<br \/>\nlicense, registration and documentation fees; and customers&#8217; duties, tariffs and<br \/>\nsimilar charges; (ii) any liability for the payment of any amounts of the type<br \/>\ndescribed in (i) as a result of being a member of an affiliated, combined,<br \/>\nconsolidated or unitary group for any Taxable period; and (iii) any liability<br \/>\nfor the payment of amounts of the type described in (i) or (ii) as a result of<br \/>\nbeing a transferee of, or a successor in interest to, any person or as a result<br \/>\nof an express or implied obligation to indemnify any person.<\/p>\n<p>                  &#8220;TAX RETURN&#8221; shall mean any return, statement or form<br \/>\n(including, without limitation, any estimated tax reports or return, withholding<br \/>\ntax reports or return and information report or return) required to be filed<br \/>\nwith respect to any Taxes.<\/p>\n<p>                                   ARTICLE II<\/p>\n<p>                                   THE MERGER<\/p>\n<p>                  SECTION 2.01 The Merger<\/p>\n<p>                  Upon the terms and subject to the conditions set forth in this<br \/>\nAgreement, and in accordance with New York Law, at the Effective Time (as<br \/>\ndefined in Section 2.03), Merger Sub shall be merged with and into Company. As a<br \/>\nresult of the Merger, the separate corporate existence of Merger Sub shall cease<br \/>\nand Company shall continue as the surviving corporation of the Merger as a<br \/>\nwholly owned subsidiary of Parent (the &#8220;SURVIVING CORPORATION&#8221;).<\/p>\n<p>                                       5<\/p>\n<p>                  SECTION 2.02 Closing<\/p>\n<p>                  Unless this Agreement shall have been terminated and the<br \/>\nMerger herein contemplated shall have been abandoned pursuant to Section 9.01<br \/>\nand subject to the satisfaction or waiver of the conditions set forth in Article<br \/>\nVIII, the consummation of the Merger shall take place as promptly as practicable<br \/>\n(and in any event within three Business Days) after satisfaction or waiver of<br \/>\nthe conditions set forth in Article VIII, at a closing (the &#8220;CLOSING&#8221;) to be<br \/>\nheld at the offices of Brobeck, Phleger &amp; Harrison LLP, 1633 Broadway, 47th<br \/>\nFloor, New York, New York 10019, unless another date, time or place is agreed to<br \/>\nby Parent and Company.<\/p>\n<p>                  SECTION 2.03 Effective Time<\/p>\n<p>                  Immediately upon the Closing, the parties shall cause the<br \/>\nMerger to be consummated by filing a certificate of merger (the &#8220;CERTIFICATE OF<br \/>\nMERGER&#8221;) with the Secretary of State of the State of New York in such form as<br \/>\nrequired by, and executed in accordance with the relevant provisions of, New<br \/>\nYork Law (the date and time of such filing, or such later date and time as may<br \/>\nbe set forth therein, being the &#8220;EFFECTIVE TIME&#8221;).<\/p>\n<p>                  SECTION 2.04 Effect of the Merger<\/p>\n<p>                  At the Effective Time, the effect of the Merger shall be as<br \/>\nprovided in the applicable provisions of New York Law. Without limiting the<br \/>\ngenerality of the foregoing, and subject thereto, at the Effective Time, except<br \/>\nas otherwise provided herein, all the property, rights, privileges, powers and<br \/>\nfranchises of Company and Merger Sub shall vest in Company as the Surviving<br \/>\nCorporation, and all debts, liabilities and duties of Company and Merger Sub<br \/>\nshall become the debts, liabilities and duties of Company as the Surviving<br \/>\nCorporation.<\/p>\n<p>                  SECTION 2.05 Certificate of Incorporation; Bylaws; Directors<br \/>\nand Officers of Surviving Corporation<\/p>\n<p>                  Unless otherwise agreed by Parent and Company before the<br \/>\nEffective Time, at the Effective Time:<\/p>\n<p>                  (a) the certificate of incorporation of Company shall be<br \/>\n         amended and restated as of the Effective Time to read in its entirety<br \/>\n         as set forth on Annex B hereto and, as so amended, shall constitute the<br \/>\n         certificate of incorporation of the Surviving Corporation until<br \/>\n         thereafter amended;<\/p>\n<p>                  (b) subject to the requirements of Section 7.04(a) herein, the<br \/>\n         bylaws of Merger Sub, as in effect immediately prior to the Effective<br \/>\n         Time, shall be adopted as the bylaws of the Surviving Corporation until<br \/>\n         thereafter amended;<\/p>\n<p>                  (c) the officers of Merger Sub immediately prior to the<br \/>\n         Effective Time shall serve in their respective offices of the Surviving<br \/>\n         Corporation from and after the Effective Time, in each case until their<br \/>\n         successors are elected or appointed and qualified or until their<br \/>\n         resignation or removal; and<\/p>\n<p>                                       6<\/p>\n<p>                  (d) the directors of Merger Sub immediately prior to the<br \/>\n         Effective Time shall serve as the directors of the Surviving<br \/>\n         Corporation from and after the Effective Time, in each case until their<br \/>\n         successors are elected or appointed and qualified or until their<br \/>\n         resignation or removal.<\/p>\n<p>                                  ARTICLE III<\/p>\n<p>               CONVERSION OF SECURITIES; EXCHANGE OF CERTIFICATES<\/p>\n<p>                  SECTION 3.01 Conversion of Shares<\/p>\n<p>                  At the Effective time, by virtue of the Merger, and without<br \/>\nany action on the part of Parent, Merger Sub, Company or the holders of any of<br \/>\nthe following securities:<\/p>\n<p>                  (a) each share of common stock, $.01 par value per share, of<br \/>\nCompany (&#8220;COMPANY COMMON STOCK&#8221;) issued and outstanding immediately before the<br \/>\nEffective Time (excluding those held in the treasury of Company and those owned<br \/>\nby any wholly owned Subsidiary of Company) and all rights in respect thereof,<br \/>\nshall, forthwith cease to exist and be converted into and become exchangeable<br \/>\nfor 0.41 of a share (the &#8220;EXCHANGE RATIO&#8221;) of common stock, $.001 par value, of<br \/>\nParent (&#8220;PARENT COMMON STOCK&#8221;);<\/p>\n<p>                  (b) each share of Company Common Stock held in the treasury of<br \/>\nCompany or owned by any wholly owned Subsidiary of Company immediately prior to<br \/>\nthe Effective Time shall be canceled and retired and no shares of stock or other<br \/>\nsecurities of Parent, the Surviving Corporation or any other corporation shall<br \/>\nbe issuable, and no payment of other consideration shall be made, with respect<br \/>\nthereto;<\/p>\n<p>                  (c) each issued and outstanding share of capital stock of<br \/>\nMerger Sub shall be converted into and become one fully paid and nonassessable<br \/>\nshare of common stock of the Surviving Corporation; and<\/p>\n<p>                  (d) from and after the Effective Time, each outstanding<br \/>\ncertificate theretofore representing shares of Merger Sub common stock shall be<br \/>\ndeemed for all purposes to evidence ownership of and to represent the number of<br \/>\nshares of Surviving Corporation common stock into which such shares of Merger<br \/>\nSub common stock shall have been converted.<\/p>\n<p>                  SECTION 3.02 Exchange of Shares Other than Treasury Shares<\/p>\n<p>                  (a) Exchange Agent. As of the Effective Time, Parent shall<br \/>\nenter into an agreement with a bank or trust company to act as exchange agent<br \/>\nfor the Merger (the &#8220;EXCHANGE AGENT&#8221;) as may be designated by Parent and shall<br \/>\nbe reasonably acceptable to Company.<\/p>\n<p>                  (b) Parent to Provide Common Stock and Cash. Promptly after<br \/>\nthe Effective Time, Parent shall make available to the Exchange Agent for the<br \/>\nbenefit of the holder of Company Common Stock: (i) certificates of Parent Common<br \/>\nStock (&#8220;PARENT CERTIFICATES&#8221;) representing the number of whole shares of Parent<br \/>\nCommon Stock issuable pursuant to Section 3.01(a) in exchange for shares of<br \/>\nCompany Common Stock outstanding immediately<\/p>\n<p>                                       7<\/p>\n<p>prior to the Effective Time; and (ii) sufficient funds to permit payment in lieu<br \/>\nof fractional shares pursuant to Section 3.04.<\/p>\n<p>                  (c) Exchange Procedures. The Exchange Agent shall mail to each<br \/>\nholder of record of certificates of Company Common Stock (&#8220;COMPANY<br \/>\nCERTIFICATES&#8221;), whose shares were converted into the right to receive shares of<br \/>\nParent Common Stock (and cash in lieu of fractional shares pursuant to Section<br \/>\n3.04) promptly after the Effective Time (and in any event no later than three<br \/>\nBusiness Days after the later to occur of the Effective Time and receipt by<br \/>\nParent of a complete list from Company of the names and addresses of its holders<br \/>\nof record): (i) a letter of transmittal (which shall specify that delivery shall<br \/>\nbe effected, and risk of loss and title to the Company Certificates shall pass,<br \/>\nonly upon receipt of the Company Certificates by the Exchange Agent, and shall<br \/>\nbe in such form and have such other provisions as Parent may reasonably<br \/>\nspecify); and (ii) instructions for use in effecting the surrender of the<br \/>\nCompany Certificates in exchange for Parent Certificates (and cash in lieu of<br \/>\nfractional shares). Upon surrender of a Company Certificate for cancellation to<br \/>\nthe Exchange Agent or to such other agent or agents as may be appointed by<br \/>\nParent, together with such letter of transmittal, duly completed and validly<br \/>\nexecuted, and such other documents as may be reasonably required by the Exchange<br \/>\nAgent, the holder of such Company Certificate shall be entitled to receive in<br \/>\nexchange therefor a Parent Certificate representing the number of whole shares<br \/>\nof Parent Common Stock that such holder has the right to receive pursuant to<br \/>\nthis Article III and payment of cash in lieu of fractional shares which such<br \/>\nholder has the right to receive pursuant to Section 3.04, and the Company<br \/>\nCertificate so surrendered shall forthwith be canceled. Until so surrendered,<br \/>\neach outstanding Company Certificate that, prior to the Effective Time,<br \/>\nrepresented shares of Company Common Stock will be deemed from and after the<br \/>\nEffective Time, for all corporate purposes other than the payment of dividends<br \/>\nand distributions, to evidence the ownership of the number of full shares of<br \/>\nParent Common Stock into which such shares of Company Common Stock shall have<br \/>\nbeen so converted and the right to receive an amount in cash in lieu of the<br \/>\nissuance of any fractional shares in accordance with Section 3.04.<br \/>\nNotwithstanding any other provision of this Agreement, no interest will be paid<br \/>\nor will accrue on any cash payable to holders of Company Certificates pursuant<br \/>\nto the provisions of this Article III.<\/p>\n<p>                  (d) Distributions With Respect to Unexchanged Shares. No<br \/>\ndividends or other distributions with respect to Parent Common Stock with a<br \/>\nrecord date after the Effective Time will be paid to the holder of any<br \/>\nunsurrendered Company Certificate with respect to the shares of Parent Common<br \/>\nStock represented thereby until the holder of record of such Company Certificate<br \/>\nshall surrender such Company Certificate. Subject to the effect of applicable<br \/>\nescheat or similar laws, following surrender of any such Company Certificate,<br \/>\nthere shall be paid to the record holder of the Parent Certificates issued in<br \/>\nexchange therefor, without interest, at the time of such surrender, the amount<br \/>\nof any such dividends or other distributions with a record date after the<br \/>\nEffective Time theretofore payable (but for the provisions of this Section<br \/>\n3.02(d)) with respect to such shares of Parent Common Stock.<\/p>\n<p>                  (e) Transfer of Ownership. If any Parent Certificate is to be<br \/>\nissued in a name other than that in which the Company Certificate surrendered in<br \/>\nexchange therefor is registered, it will be a condition of the issuance thereof<br \/>\nthat the Company Certificate so surrendered will be properly endorsed and<br \/>\notherwise in proper form for transfer and that the person requesting such<br \/>\nexchange will have paid to Parent or any agent designated by it any transfer or<br \/>\nother taxes<\/p>\n<p>                                       8<\/p>\n<p>required by reason of the issuance of a Parent Certificate for shares of Parent<br \/>\nCommon Stock in any name other than that of the registered holder of the Company<br \/>\nCertificate surrendered, or established to the satisfaction of Parent or any<br \/>\nagent designated by it that such tax has been paid or is not payable.<\/p>\n<p>                  (f) Termination of Exchange Agent Funding. Any portion of<br \/>\nfunds (including any interest earned thereon) or Parent Certificates held by the<br \/>\nExchange Agent which have not been delivered to holders of Company Certificates<br \/>\npursuant to this Article III within six months after the Effective Time shall<br \/>\npromptly be paid or delivered, as appropriate, to Parent, and thereafter holders<br \/>\nof Company Certificates who have not theretofore complied with the exchange<br \/>\nprocedures outlined in and contemplated by this Section 3.02 shall thereafter<br \/>\nlook only to Parent (subject to abandoned property, escheat and similar laws)<br \/>\nonly as general creditors thereof for their claim for shares of Parent Common<br \/>\nStock, any cash in lieu of fractional shares of Parent Common Stock and any<br \/>\ndividends or distributions (with a record date after the Effective Time) with<br \/>\nrespect to Parent Common Stock to which they are entitled.<\/p>\n<p>                  (g) No Liability. Notwithstanding anything to the contrary in<br \/>\nthis Section 3.02, none of the Exchange Agent, the Surviving Corporation or any<br \/>\nparty hereto shall be liable to any person in respect of any shares of Parent<br \/>\nCommon Stock or cash delivered to a public official pursuant to any applicable<br \/>\nabandoned property, escheat or similar law.<\/p>\n<p>                  (h) Lost, Stolen or Destroyed Company Certificates. In the<br \/>\nevent any Company Certificates shall have been lost, stolen or destroyed, the<br \/>\nExchange Agent shall issue in exchange for such lost, stolen or destroyed<br \/>\nCompany Certificates, upon the making of an affidavit of that fact by the holder<br \/>\nthereof, a Parent Certificate representing such shares of Parent Common Stock<br \/>\n(and cash in lieu of fractional shares) as may be required pursuant to this<br \/>\nArticle III; provided, however, that Parent may, in its discretion and as a<br \/>\ncondition precedent to the issuance thereof, require the owner of such lost,<br \/>\nstolen or destroyed Company Certificates to indemnify Parent against any claim<br \/>\nthat may be made against Parent, the Surviving Corporation or the Exchange Agent<br \/>\nwith respect to the Company Certificates alleged to have been lost, stolen or<br \/>\ndestroyed.<\/p>\n<p>                  SECTION 3.03 Stock Transfer Books<\/p>\n<p>                  (a) At the Effective Time, the stock transfer books of Company<br \/>\nshall each be closed, and there shall be no further registration of transfers of<br \/>\nshares of Company Common Stock thereafter on the records of any such stock<br \/>\ntransfer books. In the event of a transfer of ownership of shares of Company<br \/>\nCommon Stock that is not registered in the stock transfer records of Company at<br \/>\nthe Effective Time, a certificate or certificates representing the number of<br \/>\nfull shares of Parent Common Stock into which such shares of Company Common<br \/>\nStock shall have been converted shall be issued to the transferee together with<br \/>\na cash payment in lieu of fractional shares, if any, in accordance with Section<br \/>\n3.04 hereof, and a cash payment in the amount of dividends, if any, in<br \/>\naccordance with Section 3.02(d) hereof, if the certificate or certificates<br \/>\nrepresenting such shares of Company Common Stock is or are surrendered as<br \/>\nprovided in Section 3.02(c) hereof, accompanied by all documents required to<br \/>\nevidence and effect such transfer and by evidence of payment of any applicable<br \/>\nstock transfer tax.<\/p>\n<p>                                       9<\/p>\n<p>                  (b) Notwithstanding anything to the contrary herein,<br \/>\ncertificates surrendered for exchange by any person constituting an Affiliate of<br \/>\nCompany shall not be exchanged until Parent shall have received from such person<br \/>\nan affiliate letter as provided in Section 7.03.<\/p>\n<p>                  SECTION 3.04 No Fractional Share Certificates<\/p>\n<p>                  No scrip or fractional share Parent Certificate shall be<br \/>\nissued upon the surrender for exchange of Company Certificates, and an<br \/>\noutstanding fractional share interest shall not entitle the owner thereof to<br \/>\nvote, to receive dividends or to any rights of a stockholder of Parent or of<br \/>\nSurviving Corporation with respect to such fractional share interest. As<br \/>\npromptly as practicable following the Effective Time, Parent shall deposit with<br \/>\nthe Exchange Agent an amount in cash, rounded to the nearest whole cent,<br \/>\nsufficient for the Exchange Agent to pay each holder of Company Common Stock an<br \/>\namount in cash equal to the product obtained by multiplying (i) the fractional<br \/>\nshare interest to which such holder would otherwise be entitled (after taking<br \/>\ninto account all shares of Company Common Stock held at the Effective Time by<br \/>\nsuch holder) by (ii) the closing price for a share of Parent Common Stock on the<br \/>\nNNM on the first Business Day immediately prior to the Effective Time. As soon<br \/>\nas practicable after the determination of the amount of cash, if any, to be paid<br \/>\nto holders of Company Common Stock with respect to any fractional share<br \/>\ninterests, the Exchange Agent shall make available such amounts, net of any<br \/>\nrequired withholding Taxes, to such holders of Company Common Stock, subject to<br \/>\nand in accordance with the terms of Section 3.02 hereof.<\/p>\n<p>                  SECTION 3.05 Options to Purchase Company Common Stock<\/p>\n<p>                  At the Effective Time, the Company Stock Plan and each option<br \/>\ngranted by Company to purchase shares of Company Common Stock pursuant to the<br \/>\nCompany Stock Plan (&#8220;COMPANY STOCK OPTIONS&#8221;) which is outstanding and<br \/>\nunexercised immediately prior to the Effective Time, shall be assumed by Parent,<br \/>\nand the Company Stock Options shall be converted into an option to purchase<br \/>\nshares of Parent Common Stock in such number and at such exercise price as<br \/>\nprovided below and otherwise having the same terms and conditions as in effect<br \/>\nimmediately prior to the Effective Time (except to the extent that such terms,<br \/>\nconditions and restrictions may be altered in accordance with their terms as a<br \/>\nresult of the Merger contemplated hereby and except that all references in each<br \/>\nsuch Company Stock Option to Company shall be deemed to refer to Parent):<\/p>\n<p>                  (a) the number of shares of Parent Common Stock to be subject<br \/>\n         to the new option shall be equal to the product of (x) the number of<br \/>\n         shares of Company Common Stock subject to the original Company Stock<br \/>\n         Option immediately prior to the Effective Time and (y) the Exchange<br \/>\n         Ratio;<\/p>\n<p>                  (b) the exercise price per share of Parent Common Stock under<br \/>\n         the new option shall be equal to (x) the exercise price per share of<br \/>\n         Company Common Stock in effect under the original Company Stock Option<br \/>\n         immediately prior to the Effective Time divided by (y) the Exchange<br \/>\n         Ratio; and<\/p>\n<p>                  (c) in effecting such assumption and conversion, the aggregate<br \/>\n         number of shares of Parent Common Stock to be subject to each assumed<br \/>\n         Company Stock Option<\/p>\n<p>                                       10<\/p>\n<p>         will be rounded down, if necessary, to the next whole share and the<br \/>\n         aggregate exercise price shall be rounded up, if necessary, to the next<br \/>\n         whole cent.<\/p>\n<p>                  The adjustments provided herein with respect to any options<br \/>\nthat are &#8220;incentive stock options&#8221; (as defined in Section 422 of the Code) shall<br \/>\nbe effected in a manner consistent with the requirements of Section 424(a) of<br \/>\nthe Code. The assumption of the outstanding Company Stock Options in the Merger<br \/>\nand their conversion into options for Parent Common Stock will not result in any<br \/>\naccelerated vesting of those options or the shares purchasable thereunder, and<br \/>\nthe vesting schedule in effect for each Company Stock Option immediately prior<br \/>\nto the Effective Time shall remain in full force after the assumption thereof by<br \/>\nParent.<\/p>\n<p>                  SECTION 3.06 Unvested Stock<\/p>\n<p>                  At the Effective Time, any unvested shares of Company Common<br \/>\nStock awarded to employees, directors or consultants pursuant to any of the<br \/>\nCompany&#8217;s plans or arrangements and outstanding immediately prior to the<br \/>\nEffective Time shall be converted into unvested shares of Parent Common Stock in<br \/>\naccordance with the Exchange Ratio and shall remain subject to the same terms,<br \/>\nrestrictions and vesting schedule as in effect immediately prior to the<br \/>\nEffective Time. All outstanding rights which Company may hold immediately prior<br \/>\nto the Effective Time to repurchase unvested shares of Company Common Stock<br \/>\nshall be assigned to the Parent in the Merger and shall thereafter be<br \/>\nexercisable by Parent upon the same terms and conditions in effect immediately<br \/>\nprior to the Effective Time, except that the shares purchasable pursuant to such<br \/>\nrights and the purchase price payable per share shall be adjusted to reflect the<br \/>\nExchange Ratio.<\/p>\n<p>                  SECTION 3.07 Employee Stock Purchase Plan<\/p>\n<p>                  At the Effective Time, the Company Stock Purchase Plan and<br \/>\neach outstanding purchase right under the Company Stock Purchase Plan shall be<br \/>\nassumed by Parent. Section 3.07 of the Company Disclosure Schedule sets forth a<br \/>\ntrue and complete list as of the date hereof of all holders of outstanding<br \/>\npurchase rights under the Company Stock Purchase Plan, including the payroll<br \/>\ndeduction amount elected by each holder and the price per share of Company<br \/>\nCommon Stock at the start of the current purchase periods. On the Closing Date,<br \/>\nCompany shall deliver to Parent an updated version of such schedule, current as<br \/>\nof such date. Each such purchase right so assumed by Parent under this Agreement<br \/>\nshall continue to have, and be subject to, the terms and conditions set forth in<br \/>\nthe Company Stock Purchase Plan and the documents governing the outstanding<br \/>\npurchase rights under the Company Stock Purchase Plan immediately prior to the<br \/>\nEffective Time, except that the purchase price of shares of Parent Common Stock<br \/>\nand the number of shares of Parent Common Stock to be issued upon the exercise<br \/>\nof each such purchase right shall be adjusted in accordance with the Exchange<br \/>\nRatio (with the number of shares rounded down to the nearest whole share and the<br \/>\npurchase price rounded up to the nearest whole cent). The assumed outstanding<br \/>\npurchase rights under the Company Stock Purchase Plan shall be exercised at such<br \/>\ntimes following the Effective Time as set forth in the Company Stock Purchase<br \/>\nPlan, and each participant shall, accordingly, be issued shares of Parent Common<br \/>\nStock at such times. The Company Stock Purchase Plan, and all outstanding<br \/>\npurchase rights thereunder, shall terminate with the exercise of the last<br \/>\nassumed purchase right, and no additional<\/p>\n<p>                                       11<\/p>\n<p>purchase rights shall be granted under the Company Stock Purchase Plan following<br \/>\nthe Effective Time.<\/p>\n<p>                  SECTION 3.08 Certain Adjustments<\/p>\n<p>                  If between the date of this Agreement and the Effective Time,<br \/>\n(i) the outstanding shares of Parent Common Stock or Company Common Stock shall<br \/>\nbe changed into a different number of shares by reason of any reclassification,<br \/>\nrecapitalization, split-up, combination or exchange of shares, or any dividend<br \/>\npayable in stock or other securities shall be declared thereon with a record<br \/>\ndate within such period, or (ii) the number of shares of Company Common Stock on<br \/>\na fully diluted basis is in excess of that specified in Section 4.03 and<br \/>\ndisclosed in Section 4.03 of the Company Disclosure Schedule (regardless of<br \/>\nwhether such excess is a result of an additional issuance of capital stock or a<br \/>\ncorrection to such Sections) other than changes caused by issuances of Company<br \/>\nCommon Stock pursuant to the Company Stock Purchase Plan, then the Exchange<br \/>\nRatio established pursuant to the provisions of Section 3.01 shall be adjusted<br \/>\naccordingly to provide to Parent the same economic effect as contemplated by<br \/>\nthis Agreement prior to such reclassification, recapitalization, split-up,<br \/>\ncombination, exchange, dividend or increase.<\/p>\n<p>                                   ARTICLE IV<\/p>\n<p>                    REPRESENTATIONS AND WARRANTIES OF COMPANY<\/p>\n<p>                  Company hereby represents and warrants to Parent and Merger<br \/>\nSub, subject to the exceptions specifically disclosed in writing in the Company<br \/>\nDisclosure Schedule, all such exceptions to be referenced to a specific<br \/>\nrepresentation set forth in this Article IV or to otherwise be reasonably<br \/>\napparent to relate to representations hereof not specifically referenced, that:<\/p>\n<p>                  SECTION 4.01 Organization and Qualification; Subsidiaries<\/p>\n<p>                  (a) Company has been duly organized and is validly existing<br \/>\nand in good standing (to the extent applicable) under the laws of the State of<br \/>\nNew York and has the requisite corporate power and authority to own, lease and<br \/>\noperate its properties and to carry on its business as it is now being<br \/>\nconducted. Company is duly qualified or licensed to do business, and is in good<br \/>\nstanding (to the extent applicable), in each jurisdiction where the character of<br \/>\nthe properties owned, leased or operated by it or the nature of its business<br \/>\nmakes such qualification or licensing necessary, except for such failures to be<br \/>\nso qualified or licensed and in good standing that could not reasonably be<br \/>\nexpected to have, individually or in the aggregate, a Company Material Adverse<br \/>\nEffect.<\/p>\n<p>                  (b) Company does not own an equity interest in any<br \/>\ncorporation, partnership, joint venture arrangement or other business entity.<\/p>\n<p>                  SECTION 4.02 Certificate of Incorporation and Bylaws<\/p>\n<p>                  The copies of Company&#8217;s certificate of incorporation and<br \/>\nbylaws previously provided to Parent by Company are true, complete and correct<br \/>\ncopies thereof. Such certificate of<\/p>\n<p>                                       12<\/p>\n<p>incorporation and bylaws are in full force and effect. Company is not in<br \/>\nviolation of any of the provisions of its certificate of incorporation or<br \/>\nbylaws.<\/p>\n<p>                  SECTION 4.03 Capitalization<\/p>\n<p>                  The authorized capital stock of Company consists of 50,000,000<br \/>\nshares of Company Common Stock and 5,000,000 shares of preferred stock, no par<br \/>\nvalue (&#8220;COMPANY PREFERRED STOCK&#8221;). As of the date hereof, (i) 15,534,000 shares<br \/>\nof Company Common Stock are issued and outstanding, all of which are validly<br \/>\nissued, fully paid and nonassessable, (ii) no shares of Company Common Stock are<br \/>\nheld in the treasury of Company, (iii) 2,961,000 shares of Company Common Stock<br \/>\nare reserved for future issuance pursuant to Company Stock Options, (iv)<br \/>\n1,000,000 shares of Company Common Stock are reserved for issuance under the<br \/>\nCompany Stock Purchase Plan and (v) no shares of Company Preferred Stock are<br \/>\noutstanding. The name of each holder of a Company Stock Option as of the date<br \/>\nhereof, the grant date of each Company Stock Option, the number of shares of<br \/>\nCompany Common Stock for which each Company Stock Option is exercisable, the<br \/>\nexercise price of each Company Stock Option and the vesting schedule of each<br \/>\nCompany Stock Option are set forth in Section 4.03 of the Company Disclosure<br \/>\nSchedule. Except for shares of Company Common Stock issuable pursuant to Company<br \/>\nStock Plan or the Company Stock Purchase Plan, there are no options, warrants or<br \/>\nother rights, agreements, arrangements or commitments of any character to which<br \/>\nCompany is a party or by which Company is bound relating to the issued or<br \/>\nunissued capital stock of Company or obligating Company to issue or sell any<br \/>\nshares of capital stock of, or other equity interests in, Company. All shares of<br \/>\nCompany Common Stock subject to issuance as aforesaid, upon issuance prior to<br \/>\nthe Effective Time on the terms and conditions specified in the instruments<br \/>\npursuant to which they are issuable, will be duly authorized, validly issued,<br \/>\nfully paid and nonassessable. There are no outstanding contractual obligations<br \/>\nof Company to repurchase, redeem or otherwise acquire any shares of Company<br \/>\nCommon Stock. There are no material outstanding contractual obligations of<br \/>\nCompany to provide funds to, or make any material investment (in the form of a<br \/>\nloan, capital contribution or otherwise) in, any entity or Person.<\/p>\n<p>                  SECTION 4.04 Authority Relative to This Agreement<\/p>\n<p>                  Company has all necessary corporate power and authority to<br \/>\nexecute and deliver this Agreement, to perform its obligations hereunder and to<br \/>\nconsummate the transactions contemplated hereby. The execution and delivery of<br \/>\nthis Agreement by Company and the consummation by Company of the transactions<br \/>\ncontemplated hereby have been duly and validly authorized by all necessary<br \/>\ncorporate action, and no other corporate proceedings on the part of Company are<br \/>\nnecessary to authorize this Agreement or to consummate the transactions<br \/>\ncontemplated hereby (other than, with respect to the Merger, the approval of<br \/>\nthis Agreement by the holders of two-thirds (2\/3) of the outstanding shares of<br \/>\nCompany Common Stock entitled to vote with respect thereto at the Company<br \/>\nShareholders&#8217; Meeting, and the filing and recordation of the Certificate of<br \/>\nMerger as required by New York Law). This Agreement has been duly executed and<br \/>\ndelivered by Company and, assuming the due authorization, execution and delivery<br \/>\nby the other parties hereto, constitutes legal, valid and binding obligations of<br \/>\nCompany, enforceable against Company in accordance with its terms, subject to<br \/>\nthe effect of any applicable bankruptcy, moratorium, insolvency, reorganization<br \/>\nor other similar law affecting the<\/p>\n<p>                                       13<\/p>\n<p>enforceability of creditors&#8217; rights generally and to the effect of general<br \/>\nprinciples of equity which may limit the availability of remedies (whether in a<br \/>\nproceeding at law or in equity).<\/p>\n<p>                  SECTION 4.05 No Conflict; Required Filings and Consents<\/p>\n<p>                  (a) The execution and delivery of this Agreement by Company do<br \/>\nnot, and the performance by Company of its obligations hereunder and the<br \/>\nconsummation of the Merger will not, (i) conflict with or violate any provision<br \/>\nof the certificate of incorporation or bylaws of Company, (ii) assuming that all<br \/>\nfilings and notifications described in Section 4.05(b) have been made, conflict<br \/>\nwith or violate any Law applicable to Company or by which any material property<br \/>\nor asset of Company is bound or affected or (iii) result in any material breach<br \/>\nof or constitute a material default (or an event which with the giving of notice<br \/>\nor lapse of time or both could reasonably be expected to become a default)<br \/>\nunder, or give to others any right of termination, amendment, acceleration or<br \/>\ncancellation of, or result in the creation of a lien or other encumbrance on any<br \/>\nmaterial property or asset of Company pursuant to, any material note, bond,<br \/>\nmortgage, indenture, contract, agreement, lease, license, permit, franchise or<br \/>\nother instrument or obligation.<\/p>\n<p>                  (b) The execution and delivery of this Agreement by Company do<br \/>\nnot, and the performance by Company of its obligations hereunder and the<br \/>\nconsummation of the Merger will not, require any consent, approval,<br \/>\nauthorization or permit of, or filing by Company with or notification by Company<br \/>\nto, any Governmental Entity, except pursuant to applicable requirements of the<br \/>\nExchange Act, the Securities Act, Blue Sky Laws, the rules and regulations of<br \/>\nthe NNM, state takeover laws, the premerger notification requirements of the HSR<br \/>\nAct, and the filing and recordation of the Certificate of Merger as required by<br \/>\nNew York Law.<\/p>\n<p>                  SECTION 4.06 Permits; Compliance with Laws<\/p>\n<p>                  Company is in possession of all material franchises, grants,<br \/>\nauthorizations, licenses, establishment registrations, product listings,<br \/>\npermits, easements, variances, exceptions, consents, certificates,<br \/>\nidentification and registration numbers, approvals and orders of any<br \/>\nGovernmental Entity necessary for Company to own, lease and operate its<br \/>\nproperties or to produce, store, distribute and market its products or otherwise<br \/>\nto carry on its business as it is now being conducted (collectively, the<br \/>\n&#8220;COMPANY PERMITS&#8221;), and, as of the date of this Agreement, none of the Company<br \/>\nPermits has been suspended or cancelled nor is any such suspension or<br \/>\ncancellation pending or, to the Knowledge of Company, threatened. Company is not<br \/>\nin conflict in any material respect with, or in material default or violation<br \/>\nof, (i) any Law applicable to Company or by which any property or asset of<br \/>\nCompany is bound or affected or (ii) any Company Permits. Section 4.06 of the<br \/>\nCompany Disclosure Schedule sets forth, as of the date of this Agreement, all<br \/>\nactions, proceedings, investigations or surveys pending or, to the Knowledge of<br \/>\nCompany, threatened against Company that could reasonably be expected to result<br \/>\nin the suspension or cancellation of any other Company Permit. Since January 17,<br \/>\n1996, Company has not received from any Governmental Entity any written<br \/>\nnotification with respect to possible conflicts, defaults or violations of Laws.<\/p>\n<p>                                       14<\/p>\n<p>         SECTION 4.07 SEC Filings; Financial Statements<\/p>\n<p>         (a) Company has timely filed all forms, reports, statements and<br \/>\ndocuments required to be filed by it (A) with the SEC and the NNM since November<br \/>\n12, 1999 (collectively, together with any such forms, reports, statements and<br \/>\ndocuments Company may file subsequent to the date hereof until the Closing, the<br \/>\n&#8220;COMPANY REPORTS&#8221;) and (B) with any other Governmental Entities. Each Company<br \/>\nReport (i) was prepared in all material respects in accordance with the<br \/>\nrequirements of the Securities Act, the Exchange Act or the rules and<br \/>\nregulations of the NNM, as the case may be, and (ii) did not at the time it was<br \/>\nfiled (or, in the case of registration statements filed under the Securities<br \/>\nAct, at the time of effectiveness) contain any untrue statement of a material<br \/>\nfact or omit to state a material fact required to be stated therein or necessary<br \/>\nin order to make the statements made therein, in the light of the circumstances<br \/>\nunder which they were made, not misleading. Each material form, report,<br \/>\nstatement and document referred to in clause (B) of this paragraph was prepared<br \/>\nin all material respects in accordance with the requirements of applicable Law.<\/p>\n<p>         (b) Each of the financial statements (including, in each case, any<br \/>\nnotes thereto) contained in the Company Reports was prepared in accordance with<br \/>\nU.S. GAAP (except as may be permitted by Form 10-Q under the Exchange Act)<br \/>\napplied on a consistent basis throughout the periods indicated (except as may be<br \/>\nindicated in the notes thereto) and each presented fairly, in all material<br \/>\nrespects, the financial position of Company as at the respective dates thereof<br \/>\nand its results of operations, shareholders&#8217; equity and cash flows for the<br \/>\nrespective periods indicated therein, except as otherwise noted therein<br \/>\n(subject, in the case of unaudited statements, to normal and recurring<br \/>\nimmaterial year-end adjustments).<\/p>\n<p>         (c) Except as and to the extent set forth or reserved against on the<br \/>\nbalance sheet of Company as reported in the Company Reports, including the notes<br \/>\nthereto, Company has no liabilities or obligations of any nature (whether<br \/>\naccrued, absolute, contingent or otherwise) that would be required to be<br \/>\nreflected on a balance sheet or in notes thereto prepared in accordance with<br \/>\nU.S. GAAP, except for immaterial liabilities or obligations incurred in the<br \/>\nordinary course of business consistent with past practice since December 31,<br \/>\n1999.<\/p>\n<p>         SECTION 4.08 Absence of Certain Changes or Events<\/p>\n<p>         Since December 31, 1999, Company has conducted its business in all<br \/>\nmaterial respects only in the ordinary course consistent with past practice and,<br \/>\nsince such date, there has not been (i) any Company Material Adverse Effect,<br \/>\n(ii) any event that could reasonably be expected to prevent or materially delay<br \/>\nthe performance of Company&#8217;s obligations pursuant to this Agreement and the<br \/>\nconsummation of the Merger by Company, (iii) any material change by Company in<br \/>\nits accounting methods, principles or practices, (iv) any declaration, setting<br \/>\naside or payment of any dividend or distribution in respect of the shares of<br \/>\nCompany Common Stock or any redemption, purchase or other acquisition of any of<br \/>\nCompany&#8217;s securities, (v) except for changes in the ordinary course of business<br \/>\nconsistent with past practice that only affect non-officer employees of the<br \/>\nCompany, any increase in the compensation or benefits or establishment of any<br \/>\nbonus, insurance, severance, deferred compensation, pension, retirement, profit<br \/>\nsharing, stock option (including, without limitation, the granting of stock<br \/>\noptions, stock appreciation rights, performance awards or restricted stock<br \/>\nawards), stock purchase or other employee benefit<\/p>\n<p>                                       15<\/p>\n<p>plan, or any other increase in the compensation payable or to become payable to<br \/>\nany employees, officers, consultants or directors of Company, (vi) any issuance<br \/>\nor sale of any stock, notes, bonds or other securities other than pursuant to<br \/>\nofferings registered under the Securities Act or pursuant to the exercise of<br \/>\noutstanding securities, or entering into any agreement with respect thereto,<br \/>\n(vii) any amendment to the Company&#8217;s certificate of incorporation or bylaws,<br \/>\n(viii) other than in the ordinary course of business consistent with past<br \/>\npractice, any (x) purchase, sale, assignment or transfer of any material assets,<br \/>\n(y) mortgage, pledge or existence of any lien, encumbrance or charge on any<br \/>\nmaterial assets or properties, tangible or intangible, except for liens for<br \/>\nTaxes not yet delinquent and such other liens, encumbrances or charges which do<br \/>\nnot, individually or in the aggregate, have a Company Material Adverse Effect,<br \/>\nor (z) waiver of any rights of material value or cancellation or any material<br \/>\ndebts or claims, (ix) any incurrence of any material liability (absolute or<br \/>\ncontingent), except for current liabilities and obligations incurred in the<br \/>\nordinary course of business consistent with past practice, (x) any incurrence of<br \/>\nany damage, destruction or similar loss, whether or not covered by insurance,<br \/>\nmaterially affecting the business or properties of Company, or (xi) any entering<br \/>\ninto any transaction of a material nature other than in the ordinary course of<br \/>\nbusiness, consistent with past practice.<\/p>\n<p>         SECTION 4.09 Employee Benefit Plans; Labor Matters<\/p>\n<p>         (a) The Company Disclosure Schedule lists each employee benefit fund,<br \/>\nplan, program, arrangement and contract (including, without limitation, any<br \/>\n&#8220;pension&#8221; plan, fund or program, as defined in Section 3(2) of ERISA, and any<br \/>\n&#8220;employee benefit plan,&#8221; as defined in Section 3(3) of ERISA and any plan,<br \/>\nprogram, arrangement or contract providing for severance; medical, dental or<br \/>\nvision benefits; life insurance or death benefits; disability benefits, sick pay<br \/>\nor other wage replacement; vacation, holiday or sabbatical; pension or<br \/>\nprofit-sharing benefits; stock options or other equity compensation; bonus or<br \/>\nincentive pay or other material fringe benefits), whether written or not<br \/>\n(&#8220;BENEFIT PLANS&#8221;), maintained, sponsored or contributed to or required to be<br \/>\ncontributed to by Company (the &#8220;COMPANY BENEFIT PLANS&#8221;). With respect to each<br \/>\nCompany Benefit Plan, Company has delivered or made available to Parent a true,<br \/>\ncomplete and correct copy of (i) such Company Benefit Plan (of, if not written,<br \/>\na written summary of its material terms) and the most recent summary plan<br \/>\ndescription, if any, related to such Company Benefit Plan, (ii) each trust<br \/>\nagreement or other funding arrangement, if any, relating to such Company Benefit<br \/>\nPlan, (iii) the most recent annual report (Form 5500), if any, filed with the<br \/>\nIRS with respect to such Company Benefit Plan (and, if the most recent annual<br \/>\nreport is a Form 5500R, the most recent Form 5500C filed with respect to such<br \/>\nCompany Benefit Plan), (iv) the most recent actuarial report or financial<br \/>\nstatement, if any, relating to such Company Benefit Plan and (v) the most recent<br \/>\ndetermination, notification, advisory or opinion letter, issued by the IRS with<br \/>\nrespect to such Company Benefit Plan and any pending request for such a<br \/>\ndetermination letter. Company nor, to the Knowledge of Company, any other person<br \/>\nor entity, has any express or implied commitment, whether legally enforceable or<br \/>\nnot, to modify, change or terminate any Company Benefit Plan, other than with<br \/>\nrespect to a modification, change or termination required by ERISA or the Code.<\/p>\n<p>         (b) Each Company Benefit Plan has been administered in all material<br \/>\nrespects in accordance with its terms and all applicable laws, including ERISA<br \/>\nand the Code, and all contributions required to be made under the terms of any<br \/>\nof the Company Benefit Plans as of the date of this Agreement have been timely<br \/>\nmade or, if not yet due, have been properly reflected on<\/p>\n<p>                                       16<\/p>\n<p>the most recent balance sheet filed or incorporated by reference in the Company<br \/>\nReports prior to the date of this Agreement. With respect to the Company Benefit<br \/>\nPlans, no event has occurred and, to the Knowledge of Company, there exists no<br \/>\ncondition or set of circumstances in connection with which Company could be<br \/>\nsubject to any material liability (other than for routine benefit liabilities)<br \/>\nunder the terms of, or with respect to, such Company Benefit Plans, ERISA, the<br \/>\nCode or any other applicable Law.<\/p>\n<p>         (c) Company on behalf of itself and each Company ERISA Affiliate (as<br \/>\ndefined below) hereby represents that: (i) each Company Benefit Plan which is<br \/>\nintended to qualify under Section 401(a), Section 401(k), Section 401(m) or<br \/>\nSection 4975(e)(5) of the Code has received a favorable determination,<br \/>\nnotification, advisory or opinion letter from the IRS as to its qualified<br \/>\nstatus, and each trust established in connection with any Company which is<br \/>\nintended to be exempt from federal income taxation under Section 501(a) of the<br \/>\nCode has received a determination letter from the IRS that it is so exempt, and<br \/>\nto the Knowledge of Company no fact or event has occurred that could adversely<br \/>\naffect the qualified status of any such Company Benefit Plan or the exempt<br \/>\nstatus of any such trust; (ii) to the Knowledge of Company there has been no<br \/>\nprohibited transaction (within the meaning of Section 406 of ERISA or Section<br \/>\n4975 of the Code and other than a transaction that is exempt under a statutory<br \/>\nor administrative exemption) with respect to any Company Plan that could result<br \/>\nin liability to the Company and (iii) each Company Benefit Plan can be amended,<br \/>\nterminated or otherwise discontinued after the Effective Time in accordance with<br \/>\nits terms, without material liability (other than (A) liability for ordinary<br \/>\nadministrative expenses typically incurred in a termination event or (B)<br \/>\nliability for the accrued benefits as of the date of such termination to the<br \/>\nextent that either there are sufficient assets set aside in a trust or insurance<br \/>\ncontract to satisfy such liability or such liability is reflected on the most<br \/>\nrecent consolidated balance sheet filed or incorporated by reference in the<br \/>\nCompany Reports prior to the date of this Agreement. No suit, administrative<br \/>\nproceeding, action or other litigation has been brought, or to the Knowledge of<br \/>\nCompany is threatened, against or with respect to any such Company Benefit Plan,<br \/>\nincluding any audit or inquiry by the IRS or United States Department of Labor<br \/>\n(other than routine benefits claims).<\/p>\n<p>         (d) No Company Benefit Plan is a multiemployer pension plan (as defined<br \/>\nin Section 3(37) of ERISA) or other pension plan subject to Title IV of Part 3<br \/>\nof Title I of ERISA or Section 412 of the Code and neither the Company nor any<br \/>\nother trade or business (whether or not incorporated) that is under &#8220;common<br \/>\ncontrol&#8221; with Company (within the meaning of ERISA Section 4001) or with respect<br \/>\nto which Company could otherwise incur liability under Title IV of ERISA (a<br \/>\n&#8220;COMPANY ERISA AFFILIATE&#8221;) has sponsored or contributed to or been required to<br \/>\ncontribute to a multiemployer pension plan or other pension plan subject to<br \/>\nTitle IV of ERISA. No material liability under Title IV of ERISA has been<br \/>\nincurred by Company or any Company ERISA Affiliate that has not been satisfied<br \/>\nin full, and no condition exists that presents a material risk to Company of<br \/>\nincurring or being subject (whether primarily, jointly or secondarily) to a<br \/>\nmaterial liability thereunder. None of the assets of Company is, or may<br \/>\nreasonably be expected to become, the subject of any lien arising under ERISA or<br \/>\nSection 412(n) of the Code.<\/p>\n<p>         (e) Company has delivered to Parent true, complete and correct copies<br \/>\nof (i) all employment agreements with officers and all consulting agreements of<br \/>\nCompany providing for annual compensation in excess of $100,000, (ii) all<br \/>\nseverance plans, agreements, programs and policies of Company with or relating<br \/>\nto their respective employees, directors or<\/p>\n<p>                                       17<\/p>\n<p>consultants, and (iii) all plans, programs, agreements and other arrangements of<br \/>\nCompany with or relating to their respective employees, directors or consultants<br \/>\nwhich contain &#8220;change of control&#8221; provisions. No payment or benefit which may be<br \/>\nrequired to be made by Company or which otherwise may be required to be made<br \/>\nunder the terms of any Company Benefit Plan or other arrangement will constitute<br \/>\na parachute payment under Code Section 280(G)(1), and the consummation of the<br \/>\ntransactions contemplated by this Agreement will not, alone or in conjunction<br \/>\nwith any other possible event (including termination of employment), (i) entitle<br \/>\nany current or former employee or other service provider of Company to severance<br \/>\nbenefits or any other payment, compensation or benefit (including forgiveness of<br \/>\nindebtedness), except as expressly provided by this Agreement, or (ii)<br \/>\naccelerate the time of payment or vesting, or increase the amount of<br \/>\ncompensation or benefit due any such employee or service provider.<\/p>\n<p>         (f) Company is not a party to, and has no obligations under or with<br \/>\nrespect to, any collective bargaining or other labor union contract applicable<br \/>\nto persons employed by Company and no collective bargaining agreement is being<br \/>\nnegotiated by Company or any person or entity that may obligate the Company<br \/>\nthereunder. As of the date of this Agreement, there is no labor dispute, strike<br \/>\nor work stoppage against Company pending or, to the Knowledge of Company,<br \/>\nthreatened which may interfere with the respective business activities of<br \/>\nCompany. As of the date of this Agreement, to the Knowledge of Company, none of<br \/>\nCompany or any of its representatives or employees has committed any unfair<br \/>\nlabor practice in connection with the operation of the respective businesses of<br \/>\nCompany, and there is no charge or complaint against Company by the National<br \/>\nLabor Relations Board or any comparable Governmental Entity pending or<br \/>\nthreatened in writing.<\/p>\n<p>         (g) Except as required by Law, no Company Benefit Plan provides any of<br \/>\nthe following retiree or post-employment benefits to any person: medical,<br \/>\ndisability or life insurance benefits. To the Knowledge of Company, Company and<br \/>\nthe Company ERISA Affiliates are in compliance in all material respects with (i)<br \/>\nthe requirements of the applicable health care continuation and notice<br \/>\nprovisions of the Consolidated Omnibus Budget Reconciliation Act of 1985, as<br \/>\namended (&#8220;COBRA&#8221;) and the regulations (including proposed regulations)<br \/>\nthereunder and (ii) the applicable requirements of the Health Insurance<br \/>\nPortability and Accountability Act of 1996, as amended, and the regulations<br \/>\n(including the proposed regulations) thereunder.<\/p>\n<p>         SECTION 4.10 Certain Tax Matters<\/p>\n<p>         Neither Company nor, to the Knowledge of Company, any of its Affiliates<br \/>\nhas taken or agreed to take any action (other than actions contemplated by this<br \/>\nAgreement) that could be expected to prevent the Merger from constituting a<br \/>\n&#8220;reorganization&#8221; under Section 368 of the Code. Company is not aware of any<br \/>\nagreement or plan to which Company or any of its Affiliates is a party or other<br \/>\ncircumstances relating to Company or any of its Affiliates that could reasonably<br \/>\nbe expected to prevent the Merger from so qualifying as a reorganization under<br \/>\nSection 368 of the Code.<\/p>\n<p>                                       18<\/p>\n<p>         SECTION 4.11 Contracts<\/p>\n<p>         Except for the contracts and agreements described in Section 4.11 of<br \/>\nthe Company Disclosure Schedule (collectively, the &#8220;LISTED CONTRACTS&#8221;), Company<br \/>\nis not a party to any of the following:<\/p>\n<p>         (a) any list owners agreement, purchase agreement and bill of sale<br \/>\nrelating to the purchase of e-mail user lists, customer marketing agreement (or<br \/>\nsimilar agreement with brokers) or agreement with non-standard payment terms, in<br \/>\neach case, which ranks in Company&#8217;s 25 largest customer or supplier<br \/>\nrelationships, as measured by dollar value, for each of these categories of<br \/>\nagreements;<\/p>\n<p>         (b) any continuing contract for the purchase of materials, supplies,<br \/>\nequipment or services involving in the case of any such contact more than<br \/>\n$100,000 over the life of the contract;<\/p>\n<p>         (c) any contract that expires more than one year after the date of this<br \/>\nAgreement or any contract that may be renewed at the option of any person other<br \/>\nthan the Company so as to expire more than one year after the date of this<br \/>\nAgreement;<\/p>\n<p>         (d) any trust indenture, mortgage, promissory note, loan agreement or<br \/>\nother contract for the borrowing of money, any currency exchange, commodities or<br \/>\nother hedging arrangement or any leasing transaction of the type required to be<br \/>\ncapitalized in accordance with GAAP in excess of $100,000;<\/p>\n<p>         (e) any contract for capital expenditures in excess of $100,000 in the<br \/>\naggregate;<\/p>\n<p>         (f) any contract limiting the freedom of Company to engage in any line<br \/>\nof business or to compete with any other corporation, partnership, limited<br \/>\nliability company, trust, individual or other entity, or any confidentiality,<br \/>\nsecrecy or non-disclosure contract or any contract that may be terminable as a<br \/>\nresult of Parent&#8217;s status as a competitor of any party to such contract;<\/p>\n<p>         (g) any contract pursuant to which Company is a lessor of any<br \/>\nmachinery, equipment, motor vehicles, office furniture, fixtures or other<br \/>\npersonal property, pursuant to which payments in excess of $100,000 remain<br \/>\noutstanding;<\/p>\n<p>         (h) any contract with an Affiliate;<\/p>\n<p>         (i) any agreement of guarantee, support, indemnification, assumption or<br \/>\nendorsement of, or any similar commitment with respect to, the obligations,<br \/>\nliabilities (whether accrued, absolute, contingent or otherwise) or indebtedness<br \/>\nof any other person other than customary customer agreements made in the<br \/>\nordinary course of business; or<\/p>\n<p>         (j) any employment contract, arrangement or policy (including without<br \/>\nlimitation any collective bargaining contract or union agreement) which may not<br \/>\nbe immediately terminated without penalty (or any augmentation or acceleration<br \/>\nof benefits).<\/p>\n<p>                                       19<\/p>\n<p>         Company has performed all of the obligations required to be performed<br \/>\nby it and is entitled to all benefits under, and is not alleged to be in default<br \/>\nin respect of any Listed Contract. Each of the Listed Contracts is valid and<br \/>\nbinding and in full force and effect, and there exists no default or event of<br \/>\ndefault or event, occurrence, condition or act, with respect to Company, or to<br \/>\nthe Knowledge of Company, with respect to the other contracting party, which,<br \/>\nwith the giving of notice, the lapse of the time or the happening of any other<br \/>\nevent or conditions, would become a default or event of default under any Listed<br \/>\nContract. True, correct and complete copies of all Listed Contracts have been<br \/>\ndelivered to Parent.<\/p>\n<p>         SECTION 4.12 Litigation<\/p>\n<p>         There is no suit, claim, action, proceeding or investigation pending<br \/>\nor, to the Knowledge of Company, threatened against Company that could<br \/>\nreasonably be expected to have, individually or in the aggregate, a Company<br \/>\nMaterial Adverse Effect or materially interfere with Company&#8217;s ability to<br \/>\nconsummate the transactions contemplated hereby, and, to the Knowledge of<br \/>\nCompany, there are no existing facts or circumstances that could reasonably be<br \/>\nexpected to result in such a suit, claim, action, proceeding or investigation.<br \/>\nCompany is not aware of any facts or circumstances which could reasonably be<br \/>\nexpected to result in the denial of insurance coverage under policies issued to<br \/>\nCompany in respect of such suits, claims, actions, proceedings and<br \/>\ninvestigations, except in any case as could not reasonably be expected to have,<br \/>\nindividually or in the aggregate, a Company Material Adverse Effect. Company is<br \/>\nnot subject to any outstanding order, writ, injunction or decree which could<br \/>\nreasonably be expected to have, individually or in the aggregate, a Company<br \/>\nMaterial Adverse Effect or materially interfere with Company&#8217;s ability to<br \/>\nconsummate the transactions contemplated hereby.<\/p>\n<p>         SECTION 4.13 Environmental Matters<\/p>\n<p>         Except as could not reasonably be expected to have, individually or in<br \/>\nthe aggregate, a Company Material Adverse Effect, (i) Company is in compliance<br \/>\nwith all applicable Environmental Laws and all Company Permits required by<br \/>\nEnvironmental Laws; (ii) all past noncompliance of Company with Environmental<br \/>\nLaws or Environmental Permits has been resolved without any pending, ongoing or<br \/>\nfuture obligation, cost or liability; and (iii) Company has not released a<br \/>\nHazardous Material at, or transported a Hazardous Material to or from, any real<br \/>\nproperty currently or formerly owned, leased or occupied by Company in violation<br \/>\nof any Environmental Law.<\/p>\n<p>         SECTION 4.14 Intellectual Property<\/p>\n<p>         (a) All patents (including, without limitation, all U.S. and foreign<br \/>\npatents, patent applications, patent disclosures, and all divisions,<br \/>\ncontinuations, continuations-in-part, reissues, re-examinations and extensions<br \/>\nthereof), design rights, trademarks, trade names and service marks (whether or<br \/>\nnot registered), trade dress, Internet domain names, copyrights (whether or not<br \/>\nregistered) and any renewal rights therefor, technology, supplier lists, trade<br \/>\nsecrets, know-how, computer software programs or applications in both source and<br \/>\nobject code form, technical documentation of such software programs, statistical<br \/>\nmodels, supplier lists, e-mail lists, inventions, sui generis database rights,<br \/>\ndatabases, data (&#8220;TECHNICAL DOCUMENTATION&#8221;), registrations and applications for<br \/>\nany of the foregoing and all other tangible or intangible<\/p>\n<p>                                       20<\/p>\n<p>proprietary information or materials that are or have been used (including<br \/>\nwithout limitation in the development of) Company&#8217;s business and\/or in any<br \/>\nproduct, technology or process (i) currently being or formerly manufactured,<br \/>\npublished, marketed or used by Company or (ii) previously or currently under<br \/>\ndevelopment for possible future manufacturing, publication, marketing or other<br \/>\nuse by Company are hereinafter referred to as the &#8220;COMPANY INTELLECTUAL<br \/>\nPROPERTY.&#8221;<\/p>\n<p>         (b) Section 4.14(b) of the Company Disclosure Schedule contains a true<br \/>\nand complete list of Company&#8217;s patents, patent applications, registered<br \/>\ntrademarks, trademark applications, common law trademarks, trade names,<br \/>\nregistered service marks, service mark applications, common law service marks,<br \/>\nmaterial Internet domain names, Internet domain name applications, copyright<br \/>\nregistrations and applications and other filings and formal actions made or<br \/>\ntaken pursuant to Federal, state, local and foreign laws by Company to protect<br \/>\nits interests in Company Intellectual Property, and includes details of all due<br \/>\ndates for further filings, maintenance, payments or other actions falling due in<br \/>\nrespect of Company Intellectual Property within twelve (12) months of the<br \/>\nClosing Date. All of Company&#8217;s patents, patent applications, registered<br \/>\ntrademarks, trademark applications, registered service marks and service mark<br \/>\nregistrations, and registered copyrights remain in good standing with all fees<br \/>\nand filings due as of the Closing Date duly made and the due dates specified in<br \/>\nthe Company Disclosure Schedule are accurate and complete in all material<br \/>\nrespects.<\/p>\n<p>         (c) Section 4.14(c) of the Company Disclosure Schedule contains a true<br \/>\nand complete list of the registrations that Company has obtained anywhere in the<br \/>\nWorld in relation to the processing of data. Company has made all such<br \/>\nregistrations which it is required to have made and is in good standing with<br \/>\nrespect to such registrations with all fees due as of the Effective Time duly<br \/>\nmade. Company has received Valid Consents from all persons who have provided<br \/>\npersonal information which are sufficient to give Company (i) the right to use<br \/>\nsuch personal information for the purposes of conducting Company&#8217;s current<br \/>\nactivities, and Company&#8217;s future activities to the extent such future activities<br \/>\nare already planned, and (ii) the right to assign the personal information and<br \/>\nthe applicable consents to Parent. For the purposes of this Section 4.14(c),<br \/>\n&#8220;VALID CONSENTS&#8221; shall mean consents obtained (i) for persons aged 13 and over,<br \/>\nusing Company&#8217;s double opt-in method by which the persons providing personal<br \/>\ninformation to Company have both (a) indicated their consent by checking a box<br \/>\nwhich signifies his or her desire to have his or her personal information<br \/>\nregistered with the site and used by Company, and (b) thereafter responded to a<br \/>\nconfirmatory e-mail message to signify his or her desire to have his or her<br \/>\npersonal information registered with the site and used by Company and (ii) for<br \/>\npersons under the age of 13, in accordance with the Children&#8217;s Online Privacy<br \/>\nProtection Act of 1998. Company has not used any personal information without or<br \/>\nbeyond the scope of a Valid Consent. Company has placed all personal information<br \/>\nrelating to persons who have signified that they do not grant or later revoke a<br \/>\nValid Consent in an unsubscribed archive file where such data is stored but not<br \/>\nused by Company. Company has not collected and maintains no personal information<br \/>\nabout persons outside the United States in violation of any local, state or<br \/>\nfederal law.<\/p>\n<p>         (d) Company Intellectual Property consists solely of items and rights<br \/>\nwhich are: (i) owned by Company; (ii) in the public domain; or (iii) rightfully<br \/>\nused by Company pursuant to a valid license (the &#8220;COMPANY LICENSED INTELLECTUAL<br \/>\nPROPERTY&#8221;), the parties and date<\/p>\n<p>                                       21<\/p>\n<p>of each such license agreement (each, a &#8220;LICENSE AGREEMENT&#8221;) being set forth on<br \/>\nSection 4.14(c) of the Company Disclosure Schedule. Company has all rights in<br \/>\nCompany Intellectual Property necessary to carry out Company&#8217;s current<br \/>\nactivities (and had all rights necessary to carry out its former activities at<br \/>\nthe time such activities were being conducted), including without limitation, to<br \/>\nthe extent required to carry out such activities, rights to make, use,<br \/>\nreproduce, modify, adopt, create derivative works based on, translate,<br \/>\ndistribute (directly and indirectly), transmit, display and perform publicly,<br \/>\nlicense, rent and lease and, other than with respect to the Company Licensed<br \/>\nIntellectual Property, assign and sell, the Company Intellectual Property.<\/p>\n<p>         (e) The reproduction, manufacturing, distribution, licensing,<br \/>\nsublicensing, sale, use or any other exercise of rights in any Company<br \/>\nIntellectual Property, product, service, work, technology or process as now used<br \/>\nor offered or proposed for use, licensing or sale by Company does not infringe<br \/>\non any copyright, trade secret, trademark, service mark, trade name, trade<br \/>\ndress, firm name, Internet domain name, logo, mask work or other proprietary or<br \/>\npersonal right of any person or, to the actual knowledge of Company, the patent<br \/>\nof any person anywhere in the world. No claims (i) challenging the validity,<br \/>\neffectiveness or, other than with respect to the Company Licensed Intellectual<br \/>\nProperty, ownership by Company of any of the Company Intellectual Property, or<br \/>\n(ii) to the effect that the use, distribution, licensing, sublicensing, sale or<br \/>\nany other exercise of rights in any product, service, work, technology or<br \/>\nprocess as now used or offered or proposed for use, licensing, sublicensing, use<br \/>\nor sale by Company infringes or will infringe on any intellectual property or<br \/>\nother proprietary or personal right of any person have been asserted or, to the<br \/>\nKnowledge of Company, are threatened by any person, nor are there, to the<br \/>\nKnowledge of Company, any valid grounds for any bona fide claim of any such<br \/>\nkind. All registered, granted or issued patents, trademarks, Internet domain<br \/>\nnames and copyrights held by Company are subsisting and, to the Knowledge of<br \/>\nCompany, enforceable. To the Knowledge of Company, there is no unauthorized use,<br \/>\ninfringement or misappropriation of any of the Company Intellectual Property by<br \/>\nany third party, employee or former employee.<\/p>\n<p>         (f) All personnel, including employees, agents, consultants and<br \/>\ncontractors, who have contributed to or participated in the conception and<br \/>\ndevelopment of the Company Intellectual Property on behalf of Company, have<br \/>\nexecuted nondisclosure agreements in the form set forth in Section 4.14(f) of<br \/>\nthe Company Disclosure Schedule and either (i) have been a party to a<br \/>\n&#8220;work-for-hire&#8221; arrangement or agreements with Company in accordance with<br \/>\napplicable national and state law that has accorded Company full, effective,<br \/>\nexclusive and original ownership of all tangible and intangible property thereby<br \/>\narising, or (ii) have executed appropriate instruments of assignment in favor or<br \/>\nCompany as assignee that have conveyed to Company effective and exclusive<br \/>\nownership of all tangible and intangible property thereby arising.<\/p>\n<p>         (g) Company is not, nor as a result of the execution or delivery of<br \/>\nthis Agreement, or performance of Company&#8217;s obligations hereunder, will Company<br \/>\nbe, in violation of any license, sublicense, agreement or instrument relating to<br \/>\nCompany Intellectual Property to which Company is a party or otherwise bound,<br \/>\nnor will execution or delivery of this Agreement, or performance of Company&#8217;s<br \/>\nobligations hereunder, cause the diminution, termination or forfeiture of any<br \/>\nCompany Intellectual Property.<\/p>\n<p>                                       22<\/p>\n<p>         (h) Section 4.14(h) of the Company Disclosure Schedule contains a true<br \/>\nand complete list of all of Company&#8217;s software programs (the &#8220;COMPANY SOFTWARE<br \/>\nPROGRAMS&#8221;). Except with respect to software or technology licensed by Company<br \/>\n(to which Company holds appropriate and valid licenses), Company owns full and<br \/>\nunencumbered right and good, valid and marketable title to such Company Software<br \/>\nPrograms free and clear of all mortgages, pledges, liens, security interests,<br \/>\nconditional sales agreements, encumbrances or charges of any kind.<\/p>\n<p>         (i) The source code and system documentation relating to the Company<br \/>\nSoftware Programs (i) have at all times been maintained in strict confidence,<br \/>\n(ii) have been disclosed by Company only to employees who have a &#8220;need to know&#8221;<br \/>\nthe contents thereof in connection with the performance of their duties to<br \/>\nCompany and who have executed the nondisclosure agreements referred to in<br \/>\nSection 4.14(f), and (iii) have not been disclosed to any third party, except<br \/>\nthose third parties set forth in Section 4.14(i) of the Company Disclosure<br \/>\nSchedule who have executed nondisclosure agreements with Company.<\/p>\n<p>         (j) Company has taken all reasonable steps, in accordance with normal<br \/>\nindustry practice, to preserve and maintain complete notes and records relating<br \/>\nto Company Intellectual Property to cause the same to be readily understood,<br \/>\nidentified and available.<\/p>\n<p>         (k) The Company Software Programs (i) have been designed to ensure year<br \/>\n2000 compatibility, which includes, but is not limited to, date data century<br \/>\nrecognition, and calculations that accommodate same century and multi-century<br \/>\nformulas and date values; (ii) operate and will operate in accordance with their<br \/>\nspecifications prior to, during and after the calendar year 2000 AD; and (iii)<br \/>\nshall not end abnormally or provide invalid or incorrect results as a result of<br \/>\ndate data, specifically including date data which represents or references<br \/>\ndifferent centuries or more than one century.<\/p>\n<p>         (l) The Company Intellectual Property is free and clear of any and all<br \/>\nmortgages, pledges, liens, security interests, conditional sale agreements,<br \/>\ncharges or encumbrances of any kind.<\/p>\n<p>         (m) Company does not owe any royalties or other payments to third<br \/>\nparties in respect of Company Intellectual Property. All royalties or other<br \/>\npayments set forth in Section 4.14(m) of the Company Disclosure Schedule that<br \/>\nhave accrued prior to the Effective Time have been paid.<\/p>\n<p>         (n) Company uses commercially reasonable efforts to regularly scan the<br \/>\nCompany Software Programs and the Company Intellectual Property with<br \/>\n&#8220;best-in-class&#8221; virus detection software. To the Knowledge of Company, the<br \/>\nCompany Software Programs and other Company Intellectual Property contain no<br \/>\n&#8220;VIRUSES.&#8221; For the purposes of this Agreement, &#8220;VIRUS&#8221; means any computer code<br \/>\nintentionally designed to disrupt, disable or harm in any manner the operation<br \/>\nof any software or hardware. To the Knowledge of Company, none of the foregoing<br \/>\ncontains any worm, bomb, backdoor, clock, timer, or other disabling device code,<br \/>\ndesign or routine which causes the software to be erased, inoperable, or<br \/>\notherwise incapable of being used, either automatically or upon command by any<br \/>\nparty.<\/p>\n<p>                                       23<\/p>\n<p>         (o) Company has implemented all reasonable steps which are known in the<br \/>\ninformation systems industry in the physical and electronic protection of its<br \/>\ninformation assets from unauthorized disclosure, use or modification. Section<br \/>\n4.14(o) of the Company Disclosure Schedule sets forth (i) each breach of<br \/>\nsecurity of which Company is aware, (ii) its known or anticipated consequences,<br \/>\nand (iii) the steps Company has taken to remedy such breach.<\/p>\n<p>         SECTION 4.15 Taxes<\/p>\n<p>         (a) Company and any consolidated, combined, unitary or aggregate group<br \/>\nfor Tax purposes of which Company is or has been a member, have properly<br \/>\ncompleted and timely filed all Tax Returns required to be filed by them and have<br \/>\npaid all Taxes shown thereon to be due. Company has provided adequate accruals<br \/>\nin accordance with generally accepted accounting principles in its latest<br \/>\nfinancial statements included in the Company Reports for any Taxes that have not<br \/>\nbeen paid, whether or not shown as being due on any Tax Returns. Other than<br \/>\nTaxes incurred in the ordinary course of business, Company has no material<br \/>\nliability for unpaid Taxes accruing after the date of the Company&#8217;s latest<br \/>\nfinancial statements included in the Company Reports.<\/p>\n<p>         (b) There is (i) no material claim for Taxes that is a lien against the<br \/>\nproperty of Company or is being asserted against Company other than liens for<br \/>\nTaxes not yet due and payable, (ii) no audit of any Tax Return of Company being<br \/>\nconducted by a Tax Authority; (iii) no extension of the statute of limitations<br \/>\non the assessment of any Taxes granted by Company and currently in effect, and<br \/>\n(iv) no agreement, contract or arrangement to which Company is a party that may<br \/>\nresult in the payment of any amount that would not be deductible by reason of<br \/>\nSection 280G or Section 404 of the Code.<\/p>\n<p>         (c) There has been no change in ownership of Company that has caused<br \/>\nthe utilization of any losses of such entities to be limited pursuant to Section<br \/>\n382 of the Code, and any loss carryovers reflected on the latest financial<br \/>\nstatements included in the Company Reports are properly computed and reflected.<\/p>\n<p>         (d) Company has not been and will not be required by reason of the<br \/>\nMerger to include any material adjustment in Taxable income for any Tax period<br \/>\n(or portion thereof) pursuant to Section 481 or 263A of the Code or any<br \/>\ncomparable provision under state or foreign Tax laws as a result of<br \/>\ntransactions, events or accounting methods employed prior to the Merger.<\/p>\n<p>         (e) Company has not filed and will not file any consent to have the<br \/>\nprovisions of paragraph 341(f)(2) of the Code (or comparable provisions of any<br \/>\nstate Tax laws) apply to Company.<\/p>\n<p>         (f) Company is not a party to any Tax sharing or Tax allocation<br \/>\nagreement nor does Company have any liability or potential liability to another<br \/>\nparty under any such agreement.<\/p>\n<p>         (g) Company has not filed any disclosures under Section 6662 or<br \/>\ncomparable provisions of state, local or foreign law to prevent the imposition<br \/>\nof penalties with respect to any Tax reporting position taken on any Tax Return.<\/p>\n<p>                                       24<\/p>\n<p>         (h) Company has not ever been a member of a consolidated, combined or<br \/>\nunitary group of which Company was not the ultimate parent corporation.<\/p>\n<p>         (i) Company has in its possession receipts for any Taxes paid to<br \/>\nforeign Tax authorities. Company has not ever been a &#8220;personal holding company&#8221;<br \/>\nwithin the meaning of Section 542 of the Code or a &#8220;United Sates real property<br \/>\nholding corporation&#8221; within the meaning of Section 897 of the Code.<\/p>\n<p>         SECTION 4.16 Insurance<\/p>\n<p>         Company is presently insured, and since its inception has been insured,<br \/>\nagainst such risks as companies engaged in a similar business would, in<br \/>\naccordance with good business practice, customarily be insured. The policies of<br \/>\nfire, theft, liability and other insurance maintained with respect to the assets<br \/>\nor businesses of Company, in Company&#8217;s reasonable estimation, provide adequate<br \/>\ncoverage against loss. Company has heretofore furnished to Parent a complete and<br \/>\ncorrect list as of the date hereof of all insurance policies maintained by<br \/>\nCompany, and has made available to Parent complete and correct copies of all<br \/>\nsuch policies, together with all riders and amendments thereto. All such<br \/>\npolicies are in full force and effect and all premiums due thereon have been<br \/>\npaid to the date hereof. Company has complied in all material respects with the<br \/>\nterms of such policies.<\/p>\n<p>         SECTION 4.17 Properties<\/p>\n<p>         Company has good and marketable title, free and clear of all material<br \/>\nmortgages, liens, pledges, charges or other encumbrances to all their material<br \/>\ntangible properties and assets, whether tangible or intangible, real, personal<br \/>\nor mixed, reflected in the Company&#8217;s financial statements contained in the<br \/>\nCompany&#8217;s Annual Report on Form 10-K for the fiscal year ended December 31,<br \/>\n1999, as being owned by Company as of the date thereof, other than (i) any<br \/>\nproperties or assets that have been sold or otherwise disposed of in the<br \/>\nordinary course of business since the date of such financial statements, (ii)<br \/>\nliens disclosed in the notes to such financial statements, and (iii) liens<br \/>\narising in the ordinary course of business after the date of such financial<br \/>\nstatements. All buildings, and all fixtures, equipment and other property and<br \/>\nassets that are material to its business on a consolidated basis, held under<br \/>\nleases or sub-leases by Company are held under valid instruments enforceable in<br \/>\naccordance with their respective terms, subject to applicable laws of<br \/>\nbankruptcy, insolvency or similar laws relating to creditors&#8217; rights generally<br \/>\nand to general principles of equity (whether applied in a proceeding in law or<br \/>\nequity). Substantially all of Company&#8217;s equipment in regular use which is<br \/>\nmaterial to the operation of Company has been reasonably maintained and is in<br \/>\nserviceable condition, reasonable wear and tear excepted.<\/p>\n<p>         SECTION 4.18 Affiliates<\/p>\n<p>         Section 4.18 of the Company Disclosure Schedule sets forth the names<br \/>\nand addresses of each person who is, in Company&#8217;s reasonable judgment, an<br \/>\nAffiliate (as such term is used in Rule 145 under the Securities Act) of<br \/>\nCompany.<\/p>\n<p>                                       25<\/p>\n<p>         SECTION 4.19 Opinion of Financial Advisor<\/p>\n<p>         BancBoston Robertson Stephens Inc. (&#8220;ROBERTSON STEPHENS&#8221;) has delivered<br \/>\nto the board of directors of Company its written opinion to the effect that, as<br \/>\nof the date hereof, the Exchange Ratio is fair to the holders of shares of<br \/>\nCompany Common Stock from a financial point of view.<\/p>\n<p>         SECTION 4.20 Brokers<\/p>\n<p>         No broker, finder or investment banker (other than Robertson Stephens<br \/>\nand Friedman, Billings, Ramsey &amp; Co., Inc.) is entitled to any brokerage,<br \/>\nfinder&#8217;s or other fee or commission in connection with the Merger based upon<br \/>\narrangements made by or on behalf of Company. Company has heretofore made<br \/>\navailable to Parent true, complete and correct copies of all agreements between<br \/>\nCompany and Robertson Stephens pursuant to which such firm would be entitled to<br \/>\nany payment relating to the Merger.<\/p>\n<p>         SECTION 4.21 Certain Business Practices<\/p>\n<p>         Neither Company nor any directors, officers, agents or employees of<br \/>\nCompany (in their capacities as such) has (i) used any funds for unlawful<br \/>\ncontributions, gifts, entertainment or other unlawful expenses relating to<br \/>\npolitical activity, (ii) made any unlawful payment to foreign or domestic<br \/>\ngovernment officials or employees or to foreign or domestic political parties or<br \/>\ncampaigns or violated any provision of the Foreign Corrupt Practices Act of<br \/>\n1977, as amended, or (iii) made any other unlawful payment.<\/p>\n<p>         SECTION 4.22 Section 912 of New York Law Not Applicable<\/p>\n<p>         The board of directors of Company has approved the Merger, this<br \/>\nAgreement and the Shareholders&#8217; Agreement, and such approval is sufficient to<br \/>\nrender inapplicable to the Merger, this Agreement and the Shareholders&#8217;<br \/>\nAgreement and the transactions contemplated by this Agreement and the<br \/>\nShareholders&#8217; Agreement the provisions of Section 912 of New York Law. To the<br \/>\nKnowledge of Company, no other state takeover statute or similar statute or<br \/>\nregulation applies or purports to apply to the Merger, this Agreement, the<br \/>\nShareholders&#8217; Agreement or the transactions contemplated by this Agreement and<br \/>\nthe Shareholders&#8217; Agreement.<\/p>\n<p>         SECTION 4.23 Business Activity Restriction<\/p>\n<p>         There is no non-competition or other similar agreement, commitment,<br \/>\njudgment, injunction, order or decree to which Company is a party or subject to<br \/>\nthat has or could reasonably be expected to have the effect of prohibiting or<br \/>\nimpairing the conduct of business by Company in any material respect. Company<br \/>\nhas not entered into any agreement under which Company is restricted in any<br \/>\nmaterial respect from selling, licensing or otherwise distributing any of its<br \/>\ntechnology or products to, or providing services to, customers or potential<br \/>\ncustomers or any class of customers, in any geographic area, during any period<br \/>\nof time or in any segment of the market or line of business.<\/p>\n<p>                                       26<\/p>\n<p>         SECTION 4.24 Privacy<\/p>\n<p>         Company is, and has always been, in compliance with its then-current<br \/>\nprivacy policy, including those posted on Company&#8217;s Web site(s). Company has<br \/>\nconducted its business and maintained its data at all times in accordance with<br \/>\n(i) the standards promulgated by the Online Privacy Alliance, (ii) the standards<br \/>\npromulgated by the Direct Marketing Association, and (iii) all applicable<br \/>\nFederal, state and other laws, including, but not limited to, those relating to<br \/>\nthe use of information collected from or about consumers. Company is, and has<br \/>\nalways been, in compliance with its customers&#8217; privacy policies, when required<br \/>\nto do so by contract.<\/p>\n<p>                                   ARTICLE V<\/p>\n<p>                    REPRESENTATIONS AND WARRANTIES OF PARENT<\/p>\n<p>         Parent hereby represents and warrants to Company that:<\/p>\n<p>         SECTION 5.01 Organization and Qualification; Subsidiaries<\/p>\n<p>         Parent and Merger Sub have each been duly organized and each is validly<br \/>\nexisting and in good standing (to the extent applicable) under the laws of the<br \/>\njurisdiction of its incorporation or organization, as the case may be, and has<br \/>\nthe requisite corporate power and authority and all necessary governmental<br \/>\napprovals to own, lease and operate its properties and to carry on its business<br \/>\nas it is now being conducted. Each of Parent and Merger Sub is duly qualified or<br \/>\nlicensed to do business, and is in good standing (to the extent applicable), in<br \/>\neach jurisdiction where the character of the properties owned, leased or<br \/>\noperated by it or the nature of its business makes such qualification or<br \/>\nlicensing necessary, except for such failures to be so qualified or licensed and<br \/>\nin good standing that could not reasonably be expected to have, individually or<br \/>\nin the aggregate, a Parent Material Adverse Effect.<\/p>\n<p>         SECTION 5.02 Certificate of Incorporation and Bylaws<\/p>\n<p>         The copies of each of Parent&#8217;s and Merger Subs&#8217; certificate of<br \/>\nincorporation and bylaws previously provided to Company by Parent are true,<br \/>\ncomplete and correct copies thereof. Such certificates of incorporation and<br \/>\nbylaws are in full force and effect.<\/p>\n<p>         SECTION 5.03 Capitalization<\/p>\n<p>         (a) The authorized capital stock of Parent consists of 400,000,000<br \/>\nshares of Parent Common Stock and 5,000,000 shares of preferred stock, no par<br \/>\nvalue (&#8220;PARENT PREFERRED STOCK&#8221;). As of the close of business on September 18,<br \/>\n2000, (i) 122,867,958 shares of Parent Common Stock are issued and outstanding,<br \/>\nall of which are validly issued, fully paid and nonassessable, (ii) no shares of<br \/>\nParent Common Stock are held in the treasury of the Company, (iii) no shares of<br \/>\nParent Common Stock are held by any directly owned or indirectly owned<br \/>\nsubsidiary of Parent, including Merger Sub (each a &#8220;PARENT SUBSIDIARY&#8221;), and<br \/>\n(iv) no shares of Parent Preferred Stock are issued and outstanding. Except for<br \/>\nthe shares of Parent Common Stock issuable pursuant to the Parent Stock Plans<br \/>\nand shares of Parent Common Stock issuable upon conversion of the Parent<br \/>\nConvertible Notes, there are no options, warrants or other rights, agreements,<br \/>\narrangements or commitments of any character to which Parent is a party or by<\/p>\n<p>                                       27<\/p>\n<p>which Parent is bound relating to the issued or unissued capital stock of Parent<br \/>\nor any Parent Subsidiary or obligating Parent or any Parent Subsidiary to issue<br \/>\nor sell any shares of capital stock of, or other equity interests in, Parent or<br \/>\nany Parent Subsidiary. All shares of Parent Common Stock subject to issuance as<br \/>\naforesaid, upon issuance prior to the Effective Time on the terms and conditions<br \/>\nspecified in the instruments pursuant to which they are issuable, will be duly<br \/>\nauthorized, validly issued, fully paid and nonassessable. There are no<br \/>\noutstanding contractual obligations of Parent or any Parent Subsidiary to<br \/>\nrepurchase, redeem or otherwise acquire any shares of Parent Common Stock.<br \/>\nExcept as have been otherwise publicly disclosed by Parent, there are no<br \/>\nmaterial outstanding contractual obligations of Parent to provide funds to, or<br \/>\nmake any material investment (in the form of a loan, capital contribution or<br \/>\notherwise) in, any Parent Subsidiary or any other Person.<\/p>\n<p>         (b) All of the shares of Parent Common Stock to be issued (i) in<br \/>\nconnection with the Merger, when issued in accordance with this Agreement, and<br \/>\n(ii) upon the conversion of any Company Stock Option into an option to purchase<br \/>\nshares of Parent Common Stock in accordance with Section 3.05, when issued upon<br \/>\nexercise thereof following the Effective Time, will be validly issued, fully<br \/>\npaid and nonassessable and will not be subject to preemptive rights or similar<br \/>\ncontractual rights granted by Parent.<\/p>\n<p>         SECTION 5.04 Authority Relative to this Agreement<\/p>\n<p>         Each of Parent and Merger Sub has all necessary corporate power and<br \/>\nauthority to execute and deliver this Agreement, to perform its obligations<br \/>\nhereunder and to consummate the transactions contemplated hereby. The execution<br \/>\nand delivery of this Agreement by each of Parent and Merger Sub and the<br \/>\nconsummation by Parent and Merger Sub of the transactions contemplated hereby<br \/>\nhave been duly and validly authorized by all necessary corporate action, and no<br \/>\nother corporate proceedings on the part of Parent or Merger Sub are necessary to<br \/>\nauthorize this Agreement or to consummate such transactions (other than the<br \/>\nconsent of Parent as sole shareholder of Merger Sub and the filing and<br \/>\nrecordation of the Certificate of Merger as required by New York Law). This<br \/>\nAgreement has been duly executed and delivered by each of Parent and Merger Sub<br \/>\nand, assuming the due authorization, execution and delivery by Company,<br \/>\nconstitutes a legal, valid and binding obligation of each of Parent and Merger<br \/>\nSub enforceable against Parent and Merger Sub in accordance with its terms,<br \/>\nsubject to the effect of any applicable bankruptcy, moratorium, insolvency,<br \/>\nreorganization or other similar law affecting the enforceability of creditors&#8217;<br \/>\nrights generally and to the effect of general principles of equity which may<br \/>\nlimit the availability of remedies (whether in a proceeding at law or in<br \/>\nequity).<\/p>\n<p>         SECTION 5.05 No Conflict; Required Filings and Consents<\/p>\n<p>         (a) The execution and delivery of this Agreement by Parent and Merger<br \/>\nSub does not, and the performance by Parent and Merger Sub of their obligations<br \/>\nhereunder and the consummation of the Merger will not, (i) conflict with or<br \/>\nviolate any provision of the certificate of incorporation or bylaws of Parent or<br \/>\nany equivalent organizational documents of any Parent Subsidiary, (ii) assuming<br \/>\nthat all consents, approvals, authorizations and permits described in Section<br \/>\n5.05(b) have been obtained and all filings and notifications described in<br \/>\nSection 5.05(b) have been made, conflict with or violate any Law applicable to<br \/>\nParent or any other Parent Subsidiary or by which any property or asset of<br \/>\nParent or any Parent Subsidiary is bound or<\/p>\n<p>                                       28<\/p>\n<p>affected or (iii) result in any material breach of or constitute a material<br \/>\ndefault (or an event which with the giving of notice or lapse of time or both<br \/>\ncould reasonably be expected to become a default) under, or give to others any<br \/>\nright of termination, amendment, acceleration or cancellation of, or result in<br \/>\nthe creation of a lien or other encumbrance on any material property or asset of<br \/>\nParent or any Parent Subsidiary pursuant to, any note, bond, mortgage,<br \/>\nindenture, contract, agreement, lease, license, permit, franchise or other<br \/>\ninstrument or obligation.<\/p>\n<p>         (b) The execution and delivery of this Agreement by Parent and Merger<br \/>\nSub does not, and the performance by Parent and Merger Sub of their obligations<br \/>\nhereunder and the consummation of the Merger will not, require any consent,<br \/>\napproval, authorization or permit of, or filing by Parent with or notification<br \/>\nby Parent to, any Governmental Entity, except pursuant to applicable<br \/>\nrequirements of the Exchange Act, the Securities Act, Blue Sky Laws, the rules<br \/>\nand regulations of the NNM, state takeover laws, the premerger notification<br \/>\nrequirements of the HSR Act, if any, and the filing and recordation of the<br \/>\nCertificate of Merger as required by New York Law.<\/p>\n<p>         SECTION 5.06 SEC Filings; Financial Statements<\/p>\n<p>         (a) Parent has timely filed all forms, reports, statements and<br \/>\ndocuments required to be filed by it (A) with the SEC and the NNM since February<br \/>\n20, 1998 (collectively, together with any such forms, reports, statements and<br \/>\ndocuments Parent may file subsequent to the date hereof until the Closing, the<br \/>\n&#8220;PARENT REPORTS&#8221;) and (B) with any other Governmental Entities. Each Parent<br \/>\nReport (i) was prepared in all material respects in accordance with the<br \/>\nrequirements of the Securities Act, the Exchange Act or the NNM, as the case may<br \/>\nbe, and (ii) did not at the time it was filed (or, in the case of registration<br \/>\nstatements filed under the Security Act, at the time of effectiveness) contain<br \/>\nany untrue statement of a material fact or omit to state a material fact<br \/>\nrequired to be stated therein or necessary in order to make the statements made<br \/>\ntherein, in the light of the circumstances under which they were made, not<br \/>\nmisleading. Each material form, report, statement and document referred to in<br \/>\nclause (B) of this paragraph was prepared in all material respects in accordance<br \/>\nwith the requirements of applicable Law. No Parent Subsidiary is subject to the<br \/>\nperiodic reporting requirements of the Exchange Act or required to file any<br \/>\nform, report or other document with the SEC, the NNM, any other stock exchange<br \/>\nor any other comparable Governmental Entity.<\/p>\n<p>         (b) Except as is provided in the Parent Reports, each of the<br \/>\nconsolidated financial statements (including, in each case, any notes thereto)<br \/>\ncontained in the Parent Reports was prepared in accordance with U.S. GAAP<br \/>\napplied on a consistent basis throughout the periods indicated (except as may be<br \/>\nindicated in the notes thereto) and each presented fairly, in all material<br \/>\nrespects, the consolidated financial position of Parent and the consolidated<br \/>\nParent Subsidiaries as at the respective dates thereof and for the respective<br \/>\nperiods indicated therein, except as otherwise noted therein (subject, in the<br \/>\ncase of unaudited statements, to normal and recurring immaterial year-end<br \/>\nadjustments).<\/p>\n<p>         (c) Except as and to the extent set forth or reserved against on the<br \/>\nconsolidated balance sheet of Parent and the Parent Subsidiaries as reported in<br \/>\nthe Parent Reports, including the notes thereto, none of Parent or any Parent<br \/>\nSubsidiary has any liabilities or obligations of any nature (whether accrued,<br \/>\nabsolute, contingent or otherwise) that would be<\/p>\n<p>                                       29<\/p>\n<p>required to be reflected on a balance sheet or in notes thereto prepared in<br \/>\naccordance with U.S. GAAP, except for liabilities or obligations incurred in the<br \/>\nordinary course of business consistent with past practice since December 31,<br \/>\n1999 that have not had and could not reasonably be expected to have,<br \/>\nindividually or in the aggregate, a Parent Material Adverse Effect.<\/p>\n<p>         SECTION 5.07 Certain Tax Matters<\/p>\n<p>         Neither Parent nor, to the Knowledge of Parent, any of its Affiliates<br \/>\nhas taken or agreed to take any action (other than actions contemplated by this<br \/>\nAgreement) that could reasonably be expected to prevent the Merger from<br \/>\nconstituting a &#8220;reorganization&#8221; under Section 368 of the Code. Parent is not<br \/>\naware of any agreement, plan or other circumstance that could reasonably be<br \/>\nexpected to prevent the Merger from so qualifying as a reorganization under<br \/>\nSection 368 of the Code.<\/p>\n<p>         SECTION 5.08 Brokers<\/p>\n<p>         No broker, finder or investment banker is entitled to any brokerage,<br \/>\nfinder&#8217;s or other fee or commission in connection with the Merger based upon<br \/>\narrangements made by or on behalf of Parent.<\/p>\n<p>                                   ARTICLE VI<\/p>\n<p>                                    COVENANTS<\/p>\n<p>         SECTION 6.01 Conduct of Business by Company Pending the Closing<\/p>\n<p>         Company agrees that, between the date of this Agreement and the<br \/>\nEffective Time, except as contemplated by this Agreement, unless Parent shall<br \/>\notherwise agree in writing, (x) the business of Company shall be conducted only<br \/>\nin, and Company shall not take any action except in, the ordinary course of<br \/>\nbusiness consistent with past practice and (y) Company shall use best efforts to<br \/>\nkeep available the services of such of the current officers, significant<br \/>\nemployees and consultants of Company and to preserve the current relationships<br \/>\nof Company with such of the corporate partners, customers, suppliers and other<br \/>\npersons with which Company has significant business relations in order to<br \/>\npreserve substantially intact its business organization. By way of amplification<br \/>\nand not limitation, Company shall not, between the date of this Agreement and<br \/>\nthe Effective Time, except as contemplated by this Agreement, directly or<br \/>\nindirectly, do, or agree to do, any of the following without the prior written<br \/>\nconsent of Parent:<\/p>\n<p>         (a) amend or otherwise change its certificate of incorporation or<br \/>\nbylaws or equivalent organizational documents;<\/p>\n<p>         (b) issue, sell, pledge, dispose of, grant, transfer, lease, license,<br \/>\nguarantee or encumber, or authorize the issuance, sale, pledge, disposition,<br \/>\ngrant, transfer, lease, license or encumbrance of, (i) any shares of capital<br \/>\nstock of Company of any class, or securities convertible into or exchangeable or<br \/>\nexercisable for any shares of such capital stock, or any options, warrants or<br \/>\nother rights of any kind to acquire any shares of such capital stock, or any<br \/>\nother ownership interest (including, without limitation, any phantom interest),<br \/>\nof Company, other than the issuance of shares of Company Common Stock pursuant<br \/>\nto the exercise of stock options therefor<\/p>\n<p>                                       30<\/p>\n<p>outstanding as of the date of this Agreement or pursuant to the Company Stock<br \/>\nPurchase Plan or (ii) any material property or assets of Company except sales of<br \/>\ninventory in the ordinary course of business consistent with past practice and<br \/>\nthe providing of opt-in e-mail addresses to direct marketers and brokers by<br \/>\nCompany in the ordinary course of business;<\/p>\n<p>         (c) (i) acquire (including, without limitation, by merger,<br \/>\nconsolidation, or acquisition of stock or assets) any interest in any<br \/>\ncorporation, partnership, other business organization or Person or any division<br \/>\nthereof; (ii) incur any indebtedness for borrowed money (other than in de<br \/>\nminimus amounts) or issue any debt securities or assume, guarantee or endorse,<br \/>\nor otherwise as an accommodation become responsible for, the obligations of any<br \/>\nperson for borrowed money or make any loans or advances material to the<br \/>\nbusiness, assets, liabilities, financial condition or results of operations of<br \/>\nCompany; (iii) terminate, cancel or request any material change in, or agree to<br \/>\nany material change in, any Company Listed Contract or other License Agreement;<br \/>\n(iv) make or authorize any capital expenditure, other than capital expenditures<br \/>\nin the ordinary course of business consistent with past practice that have been<br \/>\ndescribed in the Disclosure Schedule and that are not, in the aggregate, in<br \/>\nexcess of $250,000 for Company; or (v) enter into or amend any contract,<br \/>\nagreement, commitment or arrangement that, if fully performed, would not be<br \/>\npermitted under this Section 6.01(c);<\/p>\n<p>         (d) declare, set aside, make or pay any dividend or other distribution,<br \/>\npayable in cash, stock, property or otherwise, with respect to any of its<br \/>\ncapital stock;<\/p>\n<p>         (e) reclassify, combine, split, subdivide or redeem, purchase or<br \/>\notherwise acquire, directly or indirectly, any of its capital stock except<br \/>\nrepurchases of unvested shares at cost in connection with the termination of the<br \/>\nemployment relationship with any employee pursuant to stock option or purchase<br \/>\nagreements in effect on the date hereof;<\/p>\n<p>         (f) amend or change the period (or permit any acceleration, amendment<br \/>\nor change) of exercisability of options granted under the Company Stock Plan or<br \/>\nauthorize cash payments in exchange for any Company Stock Options granted under<br \/>\nthe Company Stock Plan;<\/p>\n<p>         (g) amend the terms of, repurchase, redeem or otherwise acquire any of<br \/>\nits securities or propose to do any of the foregoing;<\/p>\n<p>         (h) increase the compensation payable or to become payable to its<br \/>\ndirectors, officers, consultants or employees, grant any rights to severance or<br \/>\ntermination pay to, or enter into any employment or severance agreement which<br \/>\nprovides benefits upon a change in control of Company that would be triggered by<br \/>\nthe Merger with, any director, officer, consultant or other employee of Company<br \/>\nwho is not currently entitled to such benefits from the Merger, establish,<br \/>\nadopt, enter into or amend any collective bargaining, bonus, profit sharing,<br \/>\nthrift, compensation, stock option, restricted stock, pension, retirement,<br \/>\ndeferred compensation, employment, termination, severance or other plan,<br \/>\nagreement, trust, fund, policy or arrangement for the benefit of any director,<br \/>\nofficer, consultant or employee of Company, except to the extent required by<br \/>\napplicable Law or the terms of a collective bargaining agreement, or enter into<br \/>\nor amend any contract, agreement, commitment or arrangement between Company and<br \/>\nany of Company&#8217;s directors, officers, consultants or employees;<\/p>\n<p>                                       31<\/p>\n<p>         (i) pay, discharge or satisfy any claims, liabilities or obligations<br \/>\n(absolute, accrued, asserted or unasserted, contingent or otherwise), other than<br \/>\nthe payment, discharge or satisfaction in the ordinary course of business and<br \/>\nconsistent with past practice of liabilities (A) reflected or reserved against<br \/>\non the balance sheet of Company dated as of June 30, 2000 included in Company&#8217;s<br \/>\nquarterly report on Form 10-Q for the period then ended;<\/p>\n<p>         (j) except as required by any Governmental Entity, make any change with<br \/>\nrespect to Company&#8217;s accounting policies, principles, methods or procedures,<br \/>\nincluding, without limitation, revenue recognition policies, other than as<br \/>\nrequired by U.S. GAAP;<\/p>\n<p>         (k) make any Tax election or settle or compromise any Tax liability; or<\/p>\n<p>         (l) authorize or enter into any formal or informal agreement or<br \/>\notherwise make any commitment to do any of the foregoing or to take any action<br \/>\nwhich would make any of the representations or warranties of Company contained<br \/>\nin this Agreement untrue or incorrect or prevent Company from performing or<br \/>\ncause Company not to perform its covenants hereunder in any material respect or<br \/>\nresult in any of the conditions to the Merger set forth herein not being<br \/>\nsatisfied or prevent Company from performing or cause Company not to perform its<br \/>\ncovenants hereunder.<\/p>\n<p>         SECTION 6.02 Notices of Certain Events<\/p>\n<p>         (a) Each of Parent and Company shall give prompt notice to the other of<br \/>\n(i) any notice or other communication from any person alleging that the consent<br \/>\nof such person is or may be required in connection with the Merger; (ii) any<br \/>\nnotice or other communication from any Governmental Entity in connection with<br \/>\nthe Merger; (iii) any actions, suits, claims, investigations or proceedings<br \/>\ncommenced or, to its Knowledge, threatened against, relating to or involving or<br \/>\notherwise affecting Parent or Company, respectively, or that relate to the<br \/>\nconsummation of the Merger; (iv) the occurrence of a default or event that, with<br \/>\nthe giving of notice or lapse of time or both, will become a default under any<br \/>\nParent Listed Contract or Company Listed Contract, respectively; and (v) any<br \/>\nchange that could reasonably be expected to have a Parent Material Adverse<br \/>\nEffect or a Company Material Adverse Effect, respectively, or to delay or impede<br \/>\nthe ability of either Parent or Company, respectively, to perform their<br \/>\nrespective obligations pursuant to this Agreement and to effect the consummation<br \/>\nof the Merger.<\/p>\n<p>         SECTION 6.03 Access to Information; Confidentiality<\/p>\n<p>         (a) Except as required pursuant to any confidentiality agreement or<br \/>\nsimilar agreement or arrangement to which Parent or Company is a party or<br \/>\npursuant to applicable Law or the regulations or requirements of any stock<br \/>\nexchange or other regulatory organization with whose rules a party hereto is<br \/>\nrequired to comply, from the date of this Agreement to the Effective Time,<br \/>\nParent and Company shall (i) provide to the other (and its officers, directors,<br \/>\nemployees, accountants, consultants, legal counsel, agents and other<br \/>\nrepresentatives (collectively, &#8220;REPRESENTATIVES&#8221;)) access at reasonable times<br \/>\nupon prior notice to its and its subsidiaries&#8217; officers, employees, agents,<br \/>\nproperties, offices and other facilities and to the books and records thereof,<br \/>\nand (ii) furnish promptly such information concerning its and its subsidiaries&#8217;<br \/>\nbusiness, properties, contracts, assets, liabilities and personnel as the other<br \/>\nparty or its Representatives may<\/p>\n<p>                                       32<\/p>\n<p>reasonably request. No investigation conducted pursuant to this Section 6.03<br \/>\nshall affect or be deemed to modify any representation or warranty made in this<br \/>\nAgreement.<\/p>\n<p>         (b) The parties hereto shall comply with, and shall cause their<br \/>\nrespective Representatives to comply with, all of their respective obligations<br \/>\nunder the Confidentiality Agreement with respect to the information disclosed<br \/>\npursuant to this Section 6.03.<\/p>\n<p>         SECTION 6.04 No Solicitation of Transactions<\/p>\n<p>         (a) Until this Agreement has been terminated as provided herein,<br \/>\nCompany shall not, directly or indirectly, and shall cause its Representatives<br \/>\nnot to, directly or indirectly, solicit, initiate or knowingly encourage<br \/>\n(including by way of furnishing nonpublic information), any inquiries or the<br \/>\nmaking of any proposal or offer (including, without limitation, any proposal or<br \/>\noffer to its shareholders) that constitutes, or may reasonably be expected to<br \/>\nlead to, any Competing Transaction, or enter into or maintain or continue<br \/>\ndiscussions or negotiate with any person in furtherance of such inquiries or to<br \/>\nobtain a Competing Transaction, or agree to or endorse any Competing<br \/>\nTransaction, or authorize or permit any of Company&#8217;s Representatives or<br \/>\nsubsidiaries, or any Representative retained by Company&#8217;s subsidiaries, to take<br \/>\nany such action; provided, however, that nothing contained in this Agreement,<br \/>\nincluding this Section 6.04, shall prohibit the Company or the board of<br \/>\ndirectors of Company (i) from complying with Rule 14d-9 or 14e-2(a) promulgated<br \/>\nunder the Exchange Act with regard to a tender or exchange offer not made in<br \/>\nviolation of this Section 6.04, (ii) referring any third party to this Section<br \/>\n6.04 or making a copy of this Section 6.04 available to any third party solely<br \/>\nin response to an unsolicited inquiry; (iii) prior to receipt of the approval by<br \/>\nthe shareholders of Company of this Agreement and the Merger, from providing<br \/>\ninformation (subject to a confidentiality agreement at least as restrictive as<br \/>\nthe Confidentiality Agreement) in connection with, and negotiating, another<br \/>\nunsolicited, bona fide proposal regarding a Competing Transaction that (i)<br \/>\nCompany&#8217;s board of directors shall have concluded in good faith, based upon the<br \/>\nadvice of independent outside counsel of nationally recognized reputation (who<br \/>\nmay be the Company&#8217;s regularly engaged independent legal counsel), that such<br \/>\naction is necessary to prevent Company&#8217;s board of directors from violating its<br \/>\nfiduciary duties to the Company or its shareholders under applicable law, (ii)<br \/>\nwith respect to which Company&#8217;s board of directors shall have determined, based<br \/>\nupon the advice of Company&#8217;s independent financial advisors of nationally<br \/>\nrecognized reputation (who may be the Company&#8217;s regularly engaged independent<br \/>\nfinancial advisors), in the proper exercise of its fiduciary duties to the<br \/>\nCompany and its shareholders that the acquiring party is reasonably capable of<br \/>\nconsummating such Competing Transaction on the terms proposed, and (iii)<br \/>\nCompany&#8217;s board of directors reasonably believes in good faith, based on the<br \/>\nadvice of the Company&#8217;s independent financial advisors of nationally recognized<br \/>\nreputation (who may be the Company&#8217;s regularly engaged independent financial<br \/>\nadvisors), that such Competing Transaction is more favorable to the shareholders<br \/>\nof the Company from a financial point of view than the Merger, that such<br \/>\nCompeting Transaction is more favorable to the shareholders of Company than the<br \/>\nMerger taking into account all the terms and conditions of the Competing<br \/>\nTransaction and the Merger (any such Competing Transaction being referred to<br \/>\nherein as a &#8220;SUPERIOR PROPOSAL&#8221;). Any violation of the restrictions set forth in<br \/>\nthis Section 6.04 by any Representative of Company, whether or not such Person<br \/>\nis purporting to act on behalf of Company or otherwise, shall be deemed to be a<br \/>\nbreach of this Section 6.04 by Company. Company shall notify Parent promptly if<br \/>\nany proposal or offer, or any inquiry or contact with any person with respect<br \/>\nthereto, regarding<\/p>\n<p>                                       33<\/p>\n<p>a Competing Transaction is made, such notice to include the identity of the<br \/>\nperson making such proposal, offer, inquiry or contact, and the terms of such<br \/>\nCompeting Transaction, and shall keep Parent apprised, as promptly as reasonably<br \/>\npracticable, of any modifications to the terms thereof. Prior to accepting a<br \/>\nCompany Superior Proposal, Company shall provide Parent with 24 hours&#8217; written<br \/>\nnotice of such intention. Notwithstanding the foregoing, nothing contained in<br \/>\nthis Section 6.04 shall prevent the Board of Directors of Company from<br \/>\nwithdrawing or modifying its recommendation of this Agreement, provided that the<br \/>\nCompany has complied with this Section 6.04, following the receipt of a proposal<br \/>\nthat constitutes, or may reasonably be expected to lead to, a Competing<br \/>\nTransaction if the Board of Directors of the Company, after consultation with<br \/>\nindependent legal counsel (who may be the Company&#8217;s regularly engaged<br \/>\nindependent legal counsel) determines in good faith that such action is<br \/>\nnecessary for the directors of Company to comply with their fiduciary duties to<br \/>\nthe Company or its shareholders under applicable law.<\/p>\n<p>         (b) Company immediately shall cease and cause to be terminated all<br \/>\nexisting discussions or negotiations with any parties conducted heretofore with<br \/>\nrespect to a Competing Transaction. Company shall not release any third party<br \/>\nfrom, or waive any provision of, any confidentiality or standstill agreement to<br \/>\nwhich it is a party.<\/p>\n<p>         SECTION 6.05 Tax-Free Transaction<\/p>\n<p>         (a) From and after the date of this Agreement, each party hereto shall<br \/>\nuse all reasonable efforts to cause the Merger to qualify, and shall not take<br \/>\nany actions or cause any actions to be taken which could reasonably be expected<br \/>\nto prevent the Merger from qualifying as a &#8220;reorganization&#8221; under Section 368(a)<br \/>\nof the Code.<\/p>\n<p>         (b) Each of Company and Parent shall execute and deliver to the other a<br \/>\ncertificate, in form reasonably acceptable to Company and Parent, as the case<br \/>\nmay be, signed by an officer of Company or Parent, as the case may be, setting<br \/>\nforth factual representations and covenants that will serve as a basis for the<br \/>\ntax opinion required under Section 8.02(c) hereof. Company shall use its<br \/>\nreasonable efforts to obtain a tax opinion that would satisfy the condition to<br \/>\nthe Closing set forth in Section 8.02(c).<\/p>\n<p>         SECTION 6.06 Control of Operations<\/p>\n<p>         Nothing contained in this Agreement shall give Parent, directly or<br \/>\nindirectly, the right to control or direct the operations of Company prior to<br \/>\nthe Effective Time. Prior to the Effective Time, Company shall exercise,<br \/>\nconsistent with the terms and conditions of this Agreement, complete control and<br \/>\nsupervision over its operations.<\/p>\n<p>         SECTION 6.07 Further Action; Consents; Filings<\/p>\n<p>         (a) Upon the terms and subject to the conditions hereof, each of the<br \/>\nparties hereto shall use all reasonable efforts to (i) take, or cause to be<br \/>\ntaken, all appropriate action, and do, or cause to be done, all things<br \/>\nnecessary, proper or advisable under applicable Law or otherwise to consummate<br \/>\nand make effective the Merger, (ii) obtain from Governmental Entities any<br \/>\nconsents, licenses, permits, waivers, approvals, authorizations or orders<br \/>\nrequired to be obtained or made by Parent or Company in connection with the<br \/>\nauthorization, execution and delivery of this Agreement and the consummation of<br \/>\nthe Merger and (iii) make all necessary<\/p>\n<p>                                       34<\/p>\n<p>filings, and thereafter make any other required or appropriate submissions, with<br \/>\nrespect to this Agreement and the Merger required under (A) the rules and<br \/>\nregulations of the NNM, (B) the Securities Act, the Exchange Act and any other<br \/>\napplicable Federal or state securities Laws, (C) the HSR Act, if any, and (D)<br \/>\nany other applicable Law. The parties hereto shall cooperate and consult with<br \/>\neach other in connection with the making of all such filings, including by<br \/>\nproviding copies of all such documents to the nonfiling parties and their<br \/>\nadvisors prior to filing, and none of the parties shall file any such document<br \/>\nif any of the other parties shall have reasonably objected to the filing of such<br \/>\ndocument. No party shall consent to any voluntary extension of any statutory<br \/>\ndeadline or waiting period or to any voluntary delay of the consummation of the<br \/>\nMerger at the behest of any Governmental Entity without the consent and<br \/>\nagreement of the other parties hereto, which consent shall not be unreasonably<br \/>\nwithheld or delayed.<\/p>\n<p>         (b) Each of Company and Parent will give any notices to third persons,<br \/>\nand use, and cause their respective subsidiaries to use, reasonable efforts to<br \/>\nobtain any consents from third persons necessary, proper or advisable (as<br \/>\ndetermined in good faith by Parent with respect to such notices or consents to<br \/>\nbe delivered or obtained by Company) to consummate the transactions contemplated<br \/>\nby this Agreement.<\/p>\n<p>         SECTION 6.08 Additional Reports<\/p>\n<p>         Company and Parent shall each furnish to the other copies of any<br \/>\nreports of the type referred to in Sections 4.07 and 5.06, which it files with<br \/>\nthe SEC on or after the date hereof, and Company and Parent, as the case may be,<br \/>\ncovenant and warrant that as of the respective dates thereof, such reports will<br \/>\nnot contain any untrue statement of a material fact or omit to state a material<br \/>\nfact required to be stated therein or necessary to make the statements therein,<br \/>\nin light of the circumstances under which they were made, not misleading. Any<br \/>\nunaudited consolidated interim financial statements included in such reports<br \/>\n(including any related notes and schedules) will fairly present in all material<br \/>\nrespects the financial position of Company and its consolidated subsidiaries or<br \/>\nParent and its consolidated subsidiaries, as the case may be, as of the dates<br \/>\nthereof and the results of operations and changes in financial position or other<br \/>\ninformation including therein for the periods or as of the date then ended<br \/>\n(subject, where appropriate, to normal year-end adjustments), in each case in<br \/>\naccordance with past practice and U.S. GAAP consistently applied during the<br \/>\nperiods involved (except as otherwise disclosed in the notes thereto).<\/p>\n<p>         SECTION 6.09 Tax Information<\/p>\n<p>         Company shall provide the following information to Parent not later<br \/>\nthan two weeks after the date of this Agreement: (i) a complete list of the<br \/>\ntypes of Tax Returns being filed by Company in each taxing jurisdiction, (ii) a<br \/>\nlist of all closed years with respect to each such type of Tax Return filed in<br \/>\neach jurisdiction, (iii) a list of any deferred intercompany gain with respect<br \/>\nto transactions to which Company has been a party and (iv) a list of the<br \/>\nacquisition date, original cost, accumulated depreciation, adjusted tax basis<br \/>\nand methods of depreciation for all depreciable and amortizable assets of the<br \/>\nCompany. Company shall provide Parent and its accountants, counsel and other<br \/>\nrepresentatives reasonable access, during normal business hours during the<br \/>\nperiod prior to the Effective Time, to all of Company&#8217;s Tax Returns and other<br \/>\nrecords and workpapers relating to Taxes.<\/p>\n<p>                                       35<\/p>\n<p>                                  ARTICLE VII<\/p>\n<p>                              ADDITIONAL AGREEMENTS<\/p>\n<p>         SECTION 7.01 Registration Statement; Proxy Statement<\/p>\n<p>         (a) As promptly as practicable after the execution of this Agreement,<br \/>\nParent and Company shall jointly prepare and shall file with the SEC a document<br \/>\nor documents that will constitute (i) the prospectus forming part of the<br \/>\nregistration statement on Form S-4 of Parent (together with all amendments<br \/>\nthereto, the &#8220;REGISTRATION STATEMENT&#8221;), in connection with the registration<br \/>\nunder the Securities Act of Parent Common Stock to be issued to Company&#8217;s<br \/>\nshareholders pursuant to the Merger and (ii) the proxy statement with respect to<br \/>\nthe Merger relating to the special meeting of Company&#8217;s shareholders to be held<br \/>\nto consider approval and adoption of this Agreement and the Merger (the &#8220;COMPANY<br \/>\nSHAREHOLDERS&#8217; MEETING&#8221;) (together with any amendments thereto, the &#8220;PROXY<br \/>\nSTATEMENT&#8221;). Copies of the Proxy Statement shall be provided to the NNM in<br \/>\naccordance with its rules. Each of the parties hereto shall use all reasonable<br \/>\nefforts to cause the Registration Statement to become effective as promptly as<br \/>\npracticable after the date hereof, and, prior to the effective date of the<br \/>\nRegistration Statement, the parties hereto shall take all action required under<br \/>\nany applicable Laws in connection with the issuance of shares of Parent Common<br \/>\nStock pursuant to the Merger. Parent or Company, as the case may be, shall<br \/>\nfurnish all information concerning Parent or Company as the other party may<br \/>\nreasonably request in connection with such actions and the preparation of the<br \/>\nRegistration Statement and the Proxy Statement. Each of Parent and Company shall<br \/>\nnotify the other of the receipt of any comments from the SEC on the Registration<br \/>\nStatement and the Proxy Statement and of any requests by the SEC for any<br \/>\namendments or supplements thereto or for additional information and shall<br \/>\nprovide to each other promptly copies of all correspondence between Parent,<br \/>\nCompany or any of their representatives and advisors and the SEC. As promptly as<br \/>\npracticable after the effective date of the Registration Statement, the Proxy<br \/>\nStatement shall be mailed to the shareholders of Company. Each of the parties<br \/>\nhereto shall cause the Proxy Statement to comply as to form and substance as to<br \/>\nsuch party in all material respects with the applicable requirements of (i) the<br \/>\nExchange Act, (ii) the Securities Act and (iii) the rules and regulations of the<br \/>\nNNM.<\/p>\n<p>         (b) The Proxy Statement shall include with respect to Company and its<br \/>\nshareholders, (i) the approval and adoption of the Merger and the recommendation<br \/>\nof the board of directors of Company to Company&#8217;s shareholders that they vote in<br \/>\nfavor of approval of this Agreement and the Merger, subject to the right of the<br \/>\nboard of directors of Company to withdraw its recommendation and recommend a<br \/>\nSuperior Proposal in compliance with Section 6.04 of this Agreement, and (ii)<br \/>\nthe opinion of Robertson Stephens referred to in Section 4.19.<\/p>\n<p>         (c) No amendment or supplement to the Proxy Statement or the<br \/>\nRegistration Statement shall be made without the approval of Parent and Company,<br \/>\nwhich approval shall not be unreasonably withheld or delayed. Each of the<br \/>\nparties hereto shall advise the other parties hereto, promptly after it receives<br \/>\nnotice thereof, of the time when the Registration Statement has become effective<br \/>\nor any supplement or amendment has been filed, of the issuance of any stop<br \/>\norder, of the suspension of the qualification of the Parent Common Stock<br \/>\nissuable in connection with the Merger for offering or sale in any jurisdiction,<br \/>\nor of any request by the SEC for<\/p>\n<p>                                       36<\/p>\n<p>amendment of the Proxy Statement or the Registration Statement or comments<br \/>\nthereon and responses thereto or requests by the SEC for additional information.<\/p>\n<p>         (d) None of the information supplied by Company for inclusion or<br \/>\nincorporation by reference in the Registration Statement or the Proxy Statement<br \/>\nshall, at the respective times filed with the SEC or other regulatory agency<br \/>\nand, in addition, (A) in the case of the Proxy Statement, at the date it or any<br \/>\namendments or supplements thereto are mailed to shareholders of Company, at the<br \/>\ntime of the Company Shareholders&#8217; Meeting and at the Effective Time and (B) in<br \/>\nthe case of the Registration Statement, when it becomes effective under the<br \/>\nSecurities Act and at the Effective Time, contain any untrue statement of a<br \/>\nmaterial fact or omit to state any material fact required to be stated therein<br \/>\nor necessary in order to make the statements therein, in light of the<br \/>\ncircumstances under which they are made, not misleading. If at any time prior to<br \/>\nthe Effective Time any event or circumstance relating to Company, or their<br \/>\nrespective officers or directors, should be discovered by Company that should be<br \/>\nset forth in an amendment or a supplement to the Registration Statement or the<br \/>\nProxy Statement, Company shall promptly inform Parent. All documents that<br \/>\nCompany is responsible for filing with the SEC in connection with the Merger<br \/>\nwill comply as to form in all material respects with the applicable requirements<br \/>\nof the rules and regulations of the Securities Act and the Exchange Act.<\/p>\n<p>         (e) None of the information supplied by Parent for inclusion or<br \/>\nincorporation by reference in the Registration Statement or the Proxy Statement<br \/>\nshall, at the respective times filed with the SEC or other regulatory agency<br \/>\nand, in addition, (A) in the case of the Proxy Statement, at the date it or any<br \/>\namendments or supplements thereto are mailed to shareholders of Company, at the<br \/>\ntime of Company Shareholders&#8217; Meeting and at the Effective Time and (B) in the<br \/>\ncase of the Registration Statement, when it becomes effective under the<br \/>\nSecurities Act and at the Effective Time, contain any untrue statement of a<br \/>\nmaterial fact or omit to state any material fact required to be stated therein<br \/>\nor necessary in order to make the statements therein, in light of the<br \/>\ncircumstances under which they are made, not misleading. If, at any time prior<br \/>\nto the Effective Time, any event or circumstance relating to Parent or any<br \/>\nParent Subsidiary, or their respective officers or directors, should be<br \/>\ndiscovered by Parent that should be set forth in an amendment or a supplement to<br \/>\nthe Registration Statement or the Proxy Statement, Parent shall promptly inform<br \/>\nCompany. All documents that Parent is responsible for filing with the SEC in<br \/>\nconnection with the Merger will comply as to form in all material respects with<br \/>\nthe applicable requirements of the rules and regulations of the Securities Act<br \/>\nand the Exchange Act.<\/p>\n<p>         SECTION 7.02 Company Shareholders&#8217; Meeting<\/p>\n<p>         Subject to the provisions of Section 6.04 and 9.01 herein, Company<br \/>\nshall call and hold the Company Shareholders&#8217; Meeting as promptly as practicable<br \/>\nafter the date hereof for the purpose of voting upon the approval of this<br \/>\nAgreement and the Merger pursuant to the Proxy Statement, and Company shall use<br \/>\nall reasonable efforts to hold the Company Shareholders&#8217; Meeting as soon as<br \/>\npracticable after the date on which the Registration Statement becomes<br \/>\neffective. Unless Company&#8217;s board of directors has withdrawn its recommendation<br \/>\nof this Agreement and the Merger in compliance with Section 6.04, Company shall<br \/>\nuse all reasonable efforts to solicit from its shareholders proxies in favor of<br \/>\nthe approval and adoption of this Agreement and the Merger pursuant to the Proxy<br \/>\nStatement and shall take all other action necessary or advisable to secure the<br \/>\nvote or consent of shareholders required by New York Law<\/p>\n<p>                                       37<\/p>\n<p>or applicable other stock exchange requirements to obtain such approval. Company<br \/>\nshall take all other action necessary or, in the reasonable opinion of Parent,<br \/>\nadvisable to promptly and expeditiously secure any vote or consent of<br \/>\nshareholders required by applicable Law and Company&#8217;s certificate of<br \/>\nincorporation and bylaws to effect the Merger. Subject to the right of Company<br \/>\nto terminate this Agreement set forth in Section 9.01 hereof, Company shall call<br \/>\nand hold the Company Shareholders&#8217; Meeting for the purpose of voting upon the<br \/>\napproval and adoption of this Agreement and the Merger whether or not Company&#8217;s<br \/>\nboard of directors at any time subsequent to the date hereof determines that<br \/>\nthis Agreement is no longer advisable or recommends that Company&#8217;s shareholders<br \/>\nreject it.<\/p>\n<p>         SECTION 7.03 Affiliates<\/p>\n<p>         Company will use reasonable efforts to obtain an executed letter<br \/>\nagreement substantially in the form of Annex C hereto from (i) each person<br \/>\nidentified in Section 4.18 of the Company Disclosure Schedule within 15 days<br \/>\nfollowing the execution and delivery of this Agreement and (ii) from any person<br \/>\nwho, to the Knowledge of Company, may be deemed to have become an Affiliate of<br \/>\nCompany after the date of this Agreement and prior to the Effective Time as soon<br \/>\nas practicable after attaining such status. The foregoing notwithstanding,<br \/>\nParent shall be entitled to place legends as specified in the Affiliate<br \/>\nAgreement on the certificates evidencing any of the Parent Common Stock to be<br \/>\nreceived by (i) any Affiliate of Company or (ii) any person Parent reasonably<br \/>\nidentifies (by written notice to Company) as being a person who may be deemed an<br \/>\n&#8220;affiliate&#8221; within the meaning of Rule 145 promulgated under the Securities Act,<br \/>\nand to issue appropriate stop transfer instructions to the transfer agent for<br \/>\nsuch Parent Common Stock, consistent with the terms of the Affiliate Agreement,<br \/>\nregardless of whether such person has executed Affiliate Agreement and<br \/>\nregardless of whether such person&#8217;s name and address appear on Section 4.18 of<br \/>\nthe Company Disclosure Schedule.<\/p>\n<p>         SECTION 7.04 Directors&#8217; and Officers&#8217; Indemnification and Insurance<\/p>\n<p>         (a) Parent and the Merger Sub agree that all rights to indemnification,<br \/>\nadvancement of expenses, exculpation, limitation of liability and any and all<br \/>\nsimilar rights now existing in favor of each present and former director,<br \/>\nofficer, employee and agent of Company (collectively, the &#8220;Indemnified Parties&#8221;)<br \/>\nas provided in Company&#8217;s present certificate of incorporation, by-laws or<br \/>\ncontractual arrangement in effect on the date hereof, shall survive the Merger<br \/>\nand shall continue in full force and effect for a period of six years from the<br \/>\nEffective Time, which provisions shall not be amended, repealed or otherwise<br \/>\nmodified for a period of six years from the Effective Time in any manner that<br \/>\nwould affect adversely the rights thereunder of individuals who at any time<br \/>\nprior to the Effective Time were directors, officers, employees or agents of the<br \/>\nCompany, unless such modification shall be required by Law, and Parent agrees to<br \/>\ncause the Surviving Corporation to comply with its obligations thereunder and<br \/>\nhereby guarantees the indemnification obligations referred to in this Section<br \/>\n7.04.<\/p>\n<p>         (b) In the event the Company or the Surviving Corporation or any of<br \/>\ntheir respective successors or assigns (i) consolidates with or merges into any<br \/>\nother person and shall not be the continuing or surviving corporation or entity<br \/>\nof such consolidation or merger or (ii) transfers a material amount of its<br \/>\nproperties and assets to any person in a single transaction or a series of<br \/>\ntransactions, then, and in each such case, Parent will either guaranty the<br \/>\nindemnification<\/p>\n<p>                                       38<\/p>\n<p>obligations referred to in this Section 7.04 or will make or cause to be made<br \/>\nproper provision so that the successors and assigns of the Company or the<br \/>\nSurviving Corporation, as the case may be, assume the indemnification<br \/>\nobligations described herein for the benefit of the Indemnified Parties and have<br \/>\nsubstantially equal financial ability as the Company (immediately prior to the<br \/>\nEffective Time) to satisfy the obligations of the parties pursuant to this<br \/>\nSection 7.04 as a condition to such merger, consolidation or transfer becoming<br \/>\neffective.<\/p>\n<p>         (c) The provisions of this Section 7.04 are (i) intended to be for the<br \/>\nbenefit of, and will be enforceable by, each of the Indemnified Parties and (ii)<br \/>\nin addition to, and not in substitution for, any other rights to indemnification<br \/>\nor contribution that any such person may have by contract or otherwise.<\/p>\n<p>         (d) For a period of three years after the Effective Time, Parent shall<br \/>\nuse its best efforts to maintain in effect the directors&#8217; and officers&#8217;<br \/>\nliability insurance policies maintained by Company; provided, however, that in<br \/>\nno event shall Parent be required to expend in any one year in excess of 150% of<br \/>\nthe annual premium currently paid by Company for such coverage and provided<br \/>\nfurther, that if the premium for such coverage exceeds such amount, Parent shall<br \/>\npurchase a policy with the greatest coverage available for such 150% of the<br \/>\nannual premium.<\/p>\n<p>         SECTION 7.05 No Shelf Registration<\/p>\n<p>         Parent shall not be required to amend or maintain the effectiveness of<br \/>\nthe Registration Statement for the purpose of permitting resale of the shares of<br \/>\nParent Common Stock received pursuant hereto by the persons who may be deemed to<br \/>\nbe &#8220;affiliates&#8221; of Company within the meaning of Rule 145 promulgated under the<br \/>\nSecurities Act.<\/p>\n<p>         SECTION 7.06 Public Announcements<\/p>\n<p>         The initial press release concerning the Merger shall be a joint press<br \/>\nrelease and, thereafter, Parent and Company shall consult with each other before<br \/>\nissuing any press release or otherwise making any public statements with respect<br \/>\nto this Agreement or the Merger and shall not issue any such press release or<br \/>\nmake any such public statement without the prior written approval of the other,<br \/>\nexcept to the extent required by applicable Law or the requirements of the rules<br \/>\nand regulations of the NNM, in which case the issuing party shall use all<br \/>\nreasonable efforts to consult with the other party before issuing any such<br \/>\nrelease or making any such public statement.<\/p>\n<p>         SECTION 7.07 NNM Listing<\/p>\n<p>         Prior to the Effective Time, Parent shall use all reasonable efforts to<br \/>\nhave the shares of Parent Common Stock issued or issuable in connection with the<br \/>\nMerger and approved for quotation on the NNM.<\/p>\n<p>                                       39<\/p>\n<p>                  SECTION 7.08 Company Stock Options\/Registration Statements on<br \/>\nForm S-8.<\/p>\n<p>                  (a) Prior to the Effective Time, Company shall take, or cause<br \/>\nto be taken, all action necessary and appropriate to effect the assumption of<br \/>\nCompany Stock Options as contemplated by Section 3.05, including, if applicable,<br \/>\namending the Company Stock Plan and Company Stock Options to provide that no<br \/>\n&#8220;cash-out&#8221; will be made in connection with the Merger and obtaining the consent<br \/>\nof affected optionees and warrant holders. Parent shall reserve for issuance the<br \/>\nnumber of shares of Parent Common Stock that will be issuable upon exercise of<br \/>\nCompany Stock Options assumed pursuant to Section 3.05 hereof. As soon as<br \/>\nreasonably practicable following the Effective Time, Parent shall file with the<br \/>\nSEC one or more registration statements on Form S-8 for the shares of Parent<br \/>\nCommon Stock issuable with respect to Company Stock Options and will maintain<br \/>\nthe effectiveness of such registration statements for so long as any of such<br \/>\noptions or other rights remain outstanding.<\/p>\n<p>                  (b) Assuming that Company delivers to Parent the Section 16<br \/>\nInformation (as defined below) in a timely fashion, the board of directors of<br \/>\nParent or a committee of two or more &#8220;non-employee directors&#8221; (as such term is<br \/>\ndefined for purposes of Rule 16b-3 under the Exchange Act) thereof, shall adopt<br \/>\nresolutions prior to the Effective Time providing that, and shall take other<br \/>\nappropriate action such that, the deemed grant to Company Insiders (as defined<br \/>\nbelow) of options to purchase Parent Common Stock under the Company Stock<br \/>\nOptions (as converted into options to acquire Parent Common Stock pursuant to<br \/>\nSection 3.05 and the receipt by Company Insiders of Parent Common Stock in<br \/>\nexchange for Company Common Stock pursuant to the Merger, are intended to be<br \/>\nexempt from liability pursuant to Section 16(b) of the Exchange Act. Such<br \/>\nresolutions shall comply with the approval conditions of Rule 16b-3 under the<br \/>\nExchange Act for purposes of such Section 16(b) exemptions, including specifying<br \/>\nthe name of each Company Insider, the number of equity securities to be acquired<br \/>\nor disposed of by each Company Insider, the material terms of any derivative<br \/>\nsecurities, and that the approval is intended to make the receipt of such<br \/>\nsecurities exempt pursuant to Rule 16b-3(d) under the Exchange Act. &#8220;SECTION 16<br \/>\nINFORMATION&#8221; shall mean the names of the Company Insiders, the number of shares<br \/>\nof Company Common Stock held by each Company Insider and expected to be<br \/>\nexchanged for Parent Common Stock in the Merger and the number and a description<br \/>\nof Company Stock Options held by each Company Insider and expected to be<br \/>\nconverted into options to acquire Parent Common Stock in connection with the<br \/>\nMerger. &#8220;COMPANY INSIDERS&#8221; shall mean those officers and directors of the<br \/>\nCompany who will be subject to the reporting requirements of Section 16(b) of<br \/>\nthe Exchange Act with respect to Parent and whose names are included in the<br \/>\nSection 16 Information.<\/p>\n<p>                 SECTION 7.09  Employee Benefit Matters<\/p>\n<p>                  (a) For all purposes (including, without limitation,<br \/>\neligibility, vesting, and benefit accrual) under the employee benefit plans of<br \/>\nParent and its Subsidiaries providing benefits to former Company employees after<br \/>\nthe Effective Time, each such employee shall be credited with his or her years<br \/>\nof service with Company before the Effective Time, to the same extent as such<br \/>\nemployee was entitled, before the Effective Time, to credit for such service<br \/>\nunder any similar Company Benefit Plan, except for purposes of benefit accrual<br \/>\nunder defined benefit pension plans, if any. Following the Effective Time,<br \/>\nParent shall, or shall cause its Subsidiaries<\/p>\n<p>                                       40<\/p>\n<p>to, waive any pre-existing condition limitation under any welfare benefit plan<br \/>\nmaintained by Parent or any of its Subsidiaries in which such employees and<br \/>\ntheir eligible dependents participate (except to the extent that such<br \/>\npre-existing condition limitation would have been applicable under the<br \/>\ncomparable Company welfare benefit plans immediately prior to the Effective<br \/>\nTime).<\/p>\n<p>                  (b) Unless Parent consents otherwise in writing, Company shall<br \/>\ntake all action necessary to terminate, or cause to terminate, before the<br \/>\nEffective Time, any Company Benefit Plan that is a 401(k) plan or other defined<br \/>\ncontribution retirement plan. Parent and Company shall take all action necessary<br \/>\nto permit Company employees to elect direct rollovers of their account balances<br \/>\nin Company&#8217;s terminated 401(k) plan or other defined contribution plan<br \/>\n(including outstanding participant loans, if any) to a qualified relevant plan<br \/>\nof Parent or its Subsidiaries.<\/p>\n<p>                                  ARTICLE VIII<\/p>\n<p>                            CONDITIONS TO THE MERGER<\/p>\n<p>                  SECTION 8.01 Conditions to the Obligations of Each Party to<br \/>\nConsummate the Merger<\/p>\n<p>                  The obligations of the parties hereto to consummate the Merger<br \/>\nare subject to the satisfaction or, if permitted by applicable Law, waiver of<br \/>\nthe following conditions:<\/p>\n<p>                  (a) the Registration Statement shall have been declared<br \/>\n          effective by the SEC under the Securities Act and no stop order<br \/>\n          suspending the effectiveness of the Registration Statement shall have<br \/>\n          been issued by the SEC and no proceeding for that purpose shall have<br \/>\n          been initiated by the SEC and not concluded or withdrawn;<\/p>\n<p>                  (b) this Agreement and the Merger shall have been duly<br \/>\n          approved by the requisite vote of shareholders of Company in<br \/>\n          accordance with New York Law;<\/p>\n<p>                  (c) no court of competent jurisdiction shall have issued or<br \/>\n          entered any order, writ, injunction or decree, and no other<br \/>\n          Governmental Entity shall have issued any order, which is then in<br \/>\n          effect and has the effect of making the Merger illegal or otherwise<br \/>\n          prohibiting its consummation;<\/p>\n<p>                  (d) any waiting period (and any extension thereof) applicable<br \/>\n          to the consummation of the Merger under the HSR Act or any other<br \/>\n          applicable competition, merger control or similar Law shall have<br \/>\n          expired or been terminated; and<\/p>\n<p>                  (e) all consents, approvals and authorizations legally<br \/>\n          required to be obtained to consummate the Merger shall have been<br \/>\n          obtained from all Governmental Entities, except where the failure to<br \/>\n          obtain any such consent, approval or authorization could not<br \/>\n          reasonably be expected to result in a Parent Material Adverse Effect<br \/>\n          or a Company Material Adverse Effect.<\/p>\n<p>                                       41<\/p>\n<p>                  SECTION 8.02 Conditions to the Obligations of Company<\/p>\n<p>                  The obligations of Company to consummate the Merger, or to<br \/>\npermit the consummation of the Merger are subject to the satisfaction or, if<br \/>\npermitted by applicable Law, waiver of the following further conditions:<\/p>\n<p>                  (a) each of the representations and warranties of Parent<br \/>\n          contained in this Agreement shall be true, complete and correct in all<br \/>\n          respects (other than representations and warranties subject to<br \/>\n          &#8220;materiality&#8221; or &#8220;Material Adverse Effect&#8221; qualifiers, which shall be<br \/>\n          true, complete and correct in all respects) both when made and on and<br \/>\n          as of the Effective Time as if made at and as of the Effective Time<br \/>\n          (other than (i) representations and warranties which address matters<br \/>\n          only as of a certain date which shall have been true, complete and<br \/>\n          correct as of such certain date, and (ii) failures to be true,<br \/>\n          complete and correct that do not, in the aggregate, constitute a<br \/>\n          Parent Material Adverse Effect), and Company shall have received a<br \/>\n          certificate of the Chief Executive Officer and Chief Financial Officer<br \/>\n          of Parent to such effect;<\/p>\n<p>                  (b) Parent shall have performed or complied in all material<br \/>\n          respects with all covenants required by this Agreement to be performed<br \/>\n          or complied with by it on or prior to the Effective Time and Company<br \/>\n          shall have received a certificate of the Chief Executive Officer and<br \/>\n          Chief Financial Officer of Parent to that effect;<\/p>\n<p>                  (c) Piper, Marbury, Rudnick &amp; Wolfe LLP, legal counsel to<br \/>\n          Company, shall have issued its opinion, such opinion dated on the date<br \/>\n          of the Closing, addressed to Company, and reasonably satisfactory to<br \/>\n          it, based upon customary representations of Company and Parent and<br \/>\n          customary assumptions, to the effect that the Merger will constitute a<br \/>\n          &#8220;reorganization&#8221; within the meaning of Section 368(a) of the Code,<br \/>\n          which opinion shall not have been withdrawn or modified in any<br \/>\n          material respect; provided, however, that if such firm does not render<br \/>\n          such opinion, this condition shall nonetheless be deemed satisfied if<br \/>\n          such opinion, dated as of the date of the Closing, is rendered to<br \/>\n          Company by Brobeck, Phleger &amp; Harrison LLP, counsel to Parent; and<\/p>\n<p>                  (d) There shall have been no Parent Material Adverse Effect<br \/>\n          since the date of this Agreement.<\/p>\n<p>                  SECTION 8.03 Conditions to the Obligations of Parent<\/p>\n<p>                  The obligations of Parent to consummate the Merger are subject<br \/>\nto the satisfaction or waiver of the following further conditions:<\/p>\n<p>                  (a) each of the representations and warranties of Company<br \/>\n          contained in this Agreement shall be true, complete and correct in all<br \/>\n          respects (other than representations and warranties subject to<br \/>\n          &#8220;materiality&#8221; or &#8220;Material Adverse Effect&#8221; qualifiers, which shall be<br \/>\n          true, complete and correct in all respects) both when made and on and<br \/>\n          as of the Effective Time as if made at and as of the Effective Time<br \/>\n          (other than (i) representations and warranties which address matters<br \/>\n          only as of a certain date which shall have been true, complete and<br \/>\n          correct as of such certain date, and (ii) failures to be true,<br \/>\n          complete and correct that do not, in the aggregate, constitute a<br \/>\n          Company Material Adverse Effect), and <\/p>\n<p>                                       42<\/p>\n<p>          Parent shall have received a certificate of the Chief Executive<br \/>\n          Officer and Chief Financial Officer of Company to such effect;<\/p>\n<p>                  (b) Company shall have performed or complied in all material<br \/>\n          respects with all covenants required by this Agreement to be performed<br \/>\n          or complied with by it on or prior to the Effective Time and Parent<br \/>\n          shall have received a certificate of the Chief Executive Officer and<br \/>\n          Chief Financial Officer of Company to that effect;<\/p>\n<p>                  (c) There shall have been no Company Material Adverse Effect<br \/>\n          since the date of this Agreement;<\/p>\n<p>                  (d) Company shall have received from each of the parties set<br \/>\n          forth on Section 8.03(d) of the Company Disclosure Schedule (each such<br \/>\n          party, an &#8220;ASSIGNING PARTY&#8221;), a valid and effective assignment, in<br \/>\n          form reasonably acceptable to Parent, of all intellectual property<br \/>\n          rights in all work created by such Assigning Party on behalf of<br \/>\n          Company; and<\/p>\n<p>                  (e) Each of the employees listed on Schedule 8.03(e) of the<br \/>\n          Company Discosure Schedule hereto shall have terminated their<br \/>\n          respective employment agreements with Company and shall have agreed to<br \/>\n          the terms of employment set forth in their respective offer letters<br \/>\n          from Parent, and no employee listed on Schedule I shall have<br \/>\n          terminated, or given notice of termination of, such employee&#8217;s<br \/>\n          employment with Company.<\/p>\n<p>                                   ARTICLE IX<\/p>\n<p>                        TERMINATION, AMENDMENT AND WAIVER<\/p>\n<p>                  SECTION 9.01 Termination<\/p>\n<p>                  This Agreement may be terminated and the Merger may be<br \/>\nabandoned at any time prior to the Effective Time, notwithstanding any requisite<br \/>\nadoption and approval of this Agreement, as follows:<\/p>\n<p>                  (a) by mutual written consent duly authorized by the boards of<br \/>\n          directors of each of Parent and Company;<\/p>\n<p>                  (b) by either Parent or Company, if the Effective Time shall<br \/>\n          not have occurred on or before February 28, 2001; provided, however,<br \/>\n          that the right to terminate this Agreement under this Section 9.01(b)<br \/>\n          shall not be available to any party whose material breach of this<br \/>\n          Agreement shall have caused, or resulted in, the failure of the<br \/>\n          Effective Time to occur on or before such date;<\/p>\n<p>                  (c) by either Parent or Company, if any Governmental Order,<br \/>\n          writ, injunction or decree preventing the consummation of the Merger<br \/>\n          shall have been entered by any court of competent jurisdiction and<br \/>\n          shall have become final and nonappealable;<\/p>\n<p>                  (d) by Parent, if (i) the board of directors of Company<br \/>\n          withdraws, modifies or changes its recommendation of this Agreement or<br \/>\n          the Merger in a manner adverse to <\/p>\n<p>                                       43<\/p>\n<p>          Parent or its stockholders, (ii) the board of directors of Company<br \/>\n          shall have recommended to the shareholders of Company a Competing<br \/>\n          Transaction, (iii) the Company fails to comply in all material<br \/>\n          respects with Section 6.04 or Section 7.02, (iv) a Competing<br \/>\n          Transaction shall have been announced or otherwise publicly known and<br \/>\n          the board of directors of Company shall have (A) failed to recommend<br \/>\n          against acceptance of such by its shareholders (including by taking no<br \/>\n          position, or indicating its inability to take a position, with respect<br \/>\n          to the acceptance by its shareholders of a Competing Transaction<br \/>\n          involving a tender offer or exchange offer) within 5 Business Days of<br \/>\n          delivery of a written request from Parent for such action or (B)<br \/>\n          failed to reconfirm its approval and recommendation of this Agreement<br \/>\n          and the transactions contemplated hereby within 5 Business Days of<br \/>\n          delivery of a written request from Parent for such action, (v) the<br \/>\n          board of directors of Company shall have determined that a Competing<br \/>\n          Transaction was a Superior Proposal and to take any of the actions<br \/>\n          allowed by clause (ii) of Section 6.04 (and shall not have, prior to<br \/>\n          Parent&#8217;s termination of this Agreement pursuant to this Section<br \/>\n          9.01(d)(v), (x) reconfirmed its approval and recommendation of this<br \/>\n          Agreement and (y) recommended against acceptance of such Superior<br \/>\n          Proposal by its shareholders), or (vi) the board of directors of<br \/>\n          Company resolves to take any of the actions described above;<\/p>\n<p>                  (e) by Parent or Company, if this Agreement and the Merger<br \/>\n          shall fail to receive the requisite votes for approval at the Company<br \/>\n          Shareholders&#8217; Meeting or any adjournment or postponement thereof;<\/p>\n<p>                  (f) by Parent, 10 Business Days after receipt by Company of a<br \/>\n          written notice from Parent of a breach of any representation,<br \/>\n          warranty, covenant or agreement on the part of Company set forth in<br \/>\n          this Agreement, or if any representation or warranty of Company shall<br \/>\n          have become untrue, incomplete or incorrect, in either case such that<br \/>\n          the conditions set forth in Section 8.03 would not be satisfied (a<br \/>\n          &#8220;TERMINATING COMPANY BREACH&#8221;); provided, however, that if such<br \/>\n          Terminating Company Breach is curable by Company through the exercise<br \/>\n          of its reasonable efforts within 10 days and for so long as Company<br \/>\n          continues to exercise such reasonable efforts, Parent may not<br \/>\n          terminate this Agreement under this Section 9.01(f); and provided,<br \/>\n          further that the preceding proviso shall not in any event be deemed to<br \/>\n          extend any date set forth in paragraph (b) of this Section 9.01;<\/p>\n<p>                  (g) by Company, 10 Business Days after receipt by Parent of a<br \/>\n          written notice from Company of breach of any representation, warranty,<br \/>\n          covenant or agreement on the part of Parent set forth in this<br \/>\n          Agreement, or if any representation or warranty of Parent shall have<br \/>\n          become untrue, incomplete or incorrect, in either case such that the<br \/>\n          conditions set forth in Section 8.02 would not be satisfied (a<br \/>\n          &#8220;TERMINATING PARENT BREACH&#8221;); provided, however, that if such<br \/>\n          Terminating Parent Breach is curable by Parent through the exercise of<br \/>\n          its reasonable efforts within 10 days and for so long as Parent<br \/>\n          continues to exercise such reasonable efforts, Company may not<br \/>\n          terminate this Agreement under this Section 9.01(g); and provided,<br \/>\n          further that the preceding proviso shall not in any event be deemed to<br \/>\n          extend any date set forth in paragraph (b) of this Section 9.01; or<\/p>\n<p>                                       44<\/p>\n<p>                  (h) by Company, if (i) the board of directors of Company<br \/>\n          authorizes Company, subject to complying with the terms of this<br \/>\n          Agreement, to enter into a binding written agreement concerning a<br \/>\n          transaction that constitutes a Superior Proposal and Company notifies<br \/>\n          Parent in writing that it intends to enter into such an agreement,<br \/>\n          attaching the most current version of such agreement (or description<br \/>\n          of all material terms and conditions thereof) to such notice, (ii)<br \/>\n          Parent does not make, within three Business Days of receipt of<br \/>\n          Company&#8217;s written notification of its intention to enter into a<br \/>\n          binding agreement for a Superior Proposal, an offer that the board of<br \/>\n          directors of Company determines, in good faith after consultation with<br \/>\n          its financial advisors, is at least as favorable to the shareholders<br \/>\n          of Company as the Superior Proposal, it being understood that Company<br \/>\n          shall not enter into any such binding agreement during such three-day<br \/>\n          period and (iii) Company prior to such termination pursuant to this<br \/>\n          clause (h) pays to Parent in immediately available funds the fees<br \/>\n          required to be paid pursuant to Section 9.05(b), provided, that<br \/>\n          Company shall not be permitted to terminate this Agreement pursuant to<br \/>\n          this Section 9.01(h) if such Superior Proposal is attributable to a<br \/>\n          violation by Company of its obligations under Section 6.05 and such<br \/>\n          Superior Proposal did not otherwise result from a breach of any of<br \/>\n          Company&#8217;s obligations under this Agreement.<\/p>\n<p>                  The right of any party hereto to terminate this Agreement<br \/>\npursuant to this Section 9.01 will remain operative and in full force and effect<br \/>\nregardless of any investigation made by or on behalf of any party hereto, any<br \/>\nperson controlling any such party or any of their respective officers,<br \/>\ndirectors, representatives or agents, whether prior to or after the execution of<br \/>\nthis Agreement.<\/p>\n<p>                  SECTION 9.02 Effect of Termination<\/p>\n<p>                  Except as provided in Section 9.05, in the event of<br \/>\ntermination of this Agreement pursuant to Section 9.01, this Agreement shall<br \/>\nforthwith become void, there shall be no liability under this Agreement on the<br \/>\npart of any party hereto or any of its Affiliates or any of its or their<br \/>\nofficers or directors, and all rights and obligations of each party hereto shall<br \/>\ncease; provided, however, that nothing herein shall relieve any party hereto<br \/>\nfrom liability for the willful or intentional breach of any of its<br \/>\nrepresentations and warranties or the willful or intentional breach of any of<br \/>\nits covenants or agreements set forth in this Agreement. No termination of this<br \/>\nAgreement shall affect the obligation of the parties contained in the<br \/>\nConfidentiality Agreement, which shall survive termination of this Agreement and<br \/>\nremain in full force and effect in accordance with their terms.<\/p>\n<p>                  SECTION 9.03 Amendment<\/p>\n<p>                  This Agreement may be amended by the parties hereto by action<br \/>\ntaken by or on behalf of their respective boards of directors at any time prior<br \/>\nto the Effective Time; provided, however, that, after the approval of this<br \/>\nAgreement by the shareholders of Company, no amendment may be made that changes<br \/>\nthe amount or type of consideration into which Company Common Stock will be<br \/>\nconverted pursuant to this Agreement. This Agreement may not be amended except<br \/>\nby an instrument in writing signed by the parties hereto.<\/p>\n<p>                                       45<\/p>\n<p>                  SECTION 9.04 Waiver<\/p>\n<p>                  At any time prior to the Effective Time, any party hereto may<br \/>\n(a) extend the time for or waive compliance with the performance of any<br \/>\nobligation or other act of any other party hereto, (b) waive any inaccuracy in<br \/>\nthe representations and warranties contained herein or in any document delivered<br \/>\npursuant hereto and (c) waive compliance by the other party with any of the<br \/>\nagreements or conditions contained herein. Any such extension or waiver shall be<br \/>\nvalid if set forth in an instrument in writing signed by the party or parties to<br \/>\nbe bound thereby.<\/p>\n<p>                  SECTION 9.05 Termination Fee; Expenses<\/p>\n<p>                  (a) Except as set forth in this Section 9.05, all Expenses<br \/>\nincurred in connection with this Agreement and the Merger shall be paid by the<br \/>\nparty incurring such Expenses, whether or not the Merger is consummated, except<br \/>\nthat Parent and Company each shall pay one-half of all Expenses (other than<br \/>\nattorneys&#8217; and accountants&#8217; fees and expenses) incurred solely for printing,<br \/>\nfiling and mailing the Registration Statement and the Proxy Statement and all<br \/>\nSEC and other regulatory filing fees incurred in connection with the<br \/>\nRegistration Statement and the Proxy Statement and any fees required to be paid<br \/>\nunder the HSR Act.<\/p>\n<p>                  (b) In the event that (i) Parent shall terminate this<br \/>\nAgreement pursuant to Section 9.01(d), (ii) Parent shall terminate this<br \/>\nAgreement due to a Terminating Company Breach of any covenant or agreement<br \/>\ncontained in this Agreement pursuant to Section 9.01(f), (iii) Company shall<br \/>\nterminate this Agreement pursuant to Section 9.01(h) or (iv) this Agreement<br \/>\nshall be terminated pursuant to Section 9.01(b) or pursuant to Section 9.01(e)<br \/>\nas a result of the failure to obtain the requisite approval of the Company<br \/>\nshareholders and (A) at or prior to such termination, there shall exist or have<br \/>\nbeen publicly proposed a Competing Transaction with respect to Company and (B)<br \/>\nwithin 12 months after such termination, Company shall enter into a definitive<br \/>\nagreement with respect to any Competing Transaction or any Competing Transaction<br \/>\ninvolving Company shall be consummated, then, in the case of (i), (ii) or (iii),<br \/>\npromptly after such termination, or in the case of (iv), immediately before the<br \/>\nexecution and delivery of such agreement or such consummation, Company shall pay<br \/>\nto Parent (the &#8220;TERMINATION FEE&#8221;) a sum equal to all of Parent&#8217;s Expenses and an<br \/>\nadditional amount equal to $8,600,000. In the event of termination of this<br \/>\nAgreement by Company pursuant to Section 9.01(g), Parent shall pay to Company an<br \/>\namount equal to all of Company&#8217;s Expenses.<\/p>\n<p>                  (c) Parent and Company agree that the agreements contained in<br \/>\nSection 9.05(b) above are an integral part of the transaction contemplated by<br \/>\nthis Agreement and constitute liquidated damages and not a penalty. Accordingly,<br \/>\nif Company fails to pay to Parent any amounts due under Section 9.05(b), Company<br \/>\nshall pay the cash and expenses (including legal fees and expenses) in<br \/>\nconnection with any action, including the filing of any lawsuit of other legal<br \/>\naction, taken to collect payment, together with interest on such amounts at the<br \/>\nprime rate of Citibank, N.A. in effect on the date such payment was required to<br \/>\nbe made.<\/p>\n<p>                                       46<\/p>\n<p>                                   ARTICLE X<\/p>\n<p>                               GENERAL PROVISIONS<\/p>\n<p>                  SECTION 10.01 Non-Survival of Representations and Warranties<\/p>\n<p>                  The representations and warranties in this Agreement shall<br \/>\nterminate at the Effective Time or upon the termination of this Agreement<br \/>\npursuant to Section 9.01, as the case may be. This Section 10.01 shall not limit<br \/>\nany covenant or agreement of the parties which by its terms contemplates<br \/>\nperformance after the Effective Time.<\/p>\n<p>                  SECTION 10.02 Notices<\/p>\n<p>                  All notices, requests, claims, demands and other<br \/>\ncommunications hereunder shall be in writing and shall be given (and shall be<br \/>\ndeemed to have been duly given upon receipt) by delivery in person, by telecopy<br \/>\nor facsimile, by registered or certified mail (postage prepaid, return receipt<br \/>\nrequested) or by a nationally recognized courier service to the respective<br \/>\nparties at the following addresses (or at such other address for a party as<br \/>\nshall be specified in a notice given in accordance with this Section 10.02):<\/p>\n<p>                 (a)      if to Company:<\/p>\n<p>                          NetCreations, Inc.<br \/>\n                          379 West Broadway, Suite 202<br \/>\n                          New York, New York 10012<br \/>\n                          Attention: Brian Burlant<br \/>\n                          Telecopier: (212) 274-9266<\/p>\n<p>                          with a copy to:<\/p>\n<p>                          Piper, Marbury, Rudnick &amp; Wolfe LLP<br \/>\n                          1251 Avenue of the Americas<br \/>\n                          New York, New York 10020<br \/>\n                          Attention: Andrew J. Cosentino<br \/>\n                          Telecopier: (212) 835-6001<\/p>\n<p>                 (b)      if to Parent or Merger Sub:<\/p>\n<p>                          DoubleClick Inc.<br \/>\n                          450 West 33rd Street<br \/>\n                          New York, New York 10001<br \/>\n                          Attention:  Elizabeth Wang, General Counsel<br \/>\n                          Telecopier: (212) 287-9704<\/p>\n<p>                                       47<\/p>\n<p>                          with a copy to:<\/p>\n<p>                          Brobeck, Phleger &amp; Harrison LLP<br \/>\n                          1633 Broadway, 47th Floor<br \/>\n                          New York, New York 10019<br \/>\n                          Attention: Eric Simonson<br \/>\n                          Telecopier: (212) 586-7878<\/p>\n<p>                  SECTION 10.03 Severability<\/p>\n<p>                  If any term or other provision of this Agreement is invalid,<br \/>\nillegal or incapable of being enforced by any rule of Law or public policy, all<br \/>\nother conditions and provisions of this Agreement shall nevertheless remain in<br \/>\nfull force and effect so long as the economic or legal substance of the Merger<br \/>\nis not affected in any manner materially adverse to any party. Upon such<br \/>\ndetermination that any term or other provision is invalid, illegal or incapable<br \/>\nof being enforced, the parties hereto shall negotiate in good faith to modify<br \/>\nthis Agreement so as to effect the original intent of the parties as closely as<br \/>\npossible in a mutually acceptable manner to the fullest extent permitted by<br \/>\napplicable Law in order that the Merger may be consummated as originally<br \/>\ncontemplated to the fullest extent possible.<\/p>\n<p>                  SECTION 10.04 Assignment; Binding Effect; Benefit<\/p>\n<p>                  Neither this Agreement nor any of the rights, interests or<br \/>\nobligations hereunder shall be assigned by any of the parties hereto (whether by<br \/>\noperation of Law or otherwise) without the prior written consent of the other<br \/>\nparties hereto. Subject to the preceding sentence, this Agreement shall be<br \/>\nbinding upon and shall inure to the benefit of the parties hereto and their<br \/>\nrespective successors and permitted assigns. Notwithstanding anything contained<br \/>\nin this Agreement to the contrary, other than Section 7.04, nothing in this<br \/>\nAgreement, expressed or implied, is intended to confer on any person other than<br \/>\nthe parties hereto or their respective successors and permitted assigns any<br \/>\nrights or remedies under or by reason of this Agreement.<\/p>\n<p>                  SECTION 10.05 Incorporation of Exhibits<\/p>\n<p>                  The Parent Disclosure Schedule, the Company Disclosure<br \/>\nSchedule and all Annexes attached hereto and referred to herein are hereby<br \/>\nincorporated herein and made a part of this Agreement for all purposes as if<br \/>\nfully set forth herein.<\/p>\n<p>                  SECTION 10.06 Governing Law<\/p>\n<p>                  THIS AGREEMENT SHALL BE GOVERNED BY, AND CONSTRUED AND<br \/>\nENFORCED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF NEW YORK OTHER THAN<br \/>\nCONFLICT OF LAWS PRINCIPLES THEREOF DIRECTING THE APPLICATION OF ANY LAW OTHER<br \/>\nTHAN THAT OF NEW YORK. COURTS WITHIN THE STATE OF NEW YORK (LOCATED WITHIN THE<br \/>\nCITY OF NEW YORK) WILL HAVE JURISDICTION OVER ALL DISPUTES BETWEEN THE PARTIES<br \/>\nHERETO ARISING OUT OF OR RELATING TO THIS AGREEMENT AND THE AGREEMENTS,<br \/>\nINSTRUMENTS AND DOCUMENTS CONTEMPLATED HEREBY. THE PARTIES HEREBY CONSENT TO AND<br \/>\nAGREE TO SUBMIT TO THE JURISDICTION OF SUCH<\/p>\n<p>                                       48<\/p>\n<p>COURTS. EACH OF THE PARTIES HERETO WAIVES, AND AGREES NOT TO ASSERT IN ANY SUCH<br \/>\nDISPUTE, TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, ANY CLAIM THAT (I)<br \/>\nSUCH PARTY IS NOT PERSONALLY SUBJECT TO THE JURISDICTION OF SUCH COURTS, (II)<br \/>\nSUCH PARTY AND SUCH PARTY&#8217;S PROPERTY IS IMMUNE FROM ANY LEGAL PROCESS ISSUED<br \/>\nBY SUCH COURTS OR (III) ANY LITIGATION COMMENCED IN SUCH COURTS IS BROUGHT IN<br \/>\nAN INCONVENIENT FORUM.<\/p>\n<p>                  SECTION 10.07 Waiver of Jury Trial<\/p>\n<p>                  EACH PARTY HERETO HEREBY IRREVOCABLY WAIVES ALL RIGHT TO TRIAL<br \/>\nBY JURY IN ANY PROCEEDING (WHETHER BASED ON CONTRACT, TORT OR OTHERWISE) ARISING<br \/>\nOUT OF OR RELATING TO THIS AGREEMENT OR ANY TRANSACTION OR AGREEMENT<br \/>\nCONTEMPLATED HEREBY OR THE ACTIONS OF ANY PARTY HERETO IN THE NEGOTIATION,<br \/>\nADMINISTRATION, PERFORMANCE OR ENFORCEMENT HEREOF.<\/p>\n<p>                  SECTION 10.08 Headings; Interpretation<\/p>\n<p>                  The descriptive headings contained in this Agreement are<br \/>\nincluded for convenience of reference only and shall not affect in any way the<br \/>\nmeaning or interpretation of this Agreement. The parties have participated<br \/>\njointly in the negotiation and drafting of this Agreement. In the event an<br \/>\nambiguity or question of intent or interpretation arises, this Agreement shall<br \/>\nbe construed as if drafted jointly by the parties, and no presumption or burden<br \/>\nof proof shall arise favoring or disfavoring any party by virtue of the<br \/>\nauthorship of any provisions of this Agreement.<\/p>\n<p>                  SECTION 10.09 Counterparts<\/p>\n<p>                  This Agreement may be executed and delivered (including by<br \/>\nfacsimile transmission) in one or more counterparts, and by the different<br \/>\nparties hereto in separate counterparts, each of which when executed and<br \/>\ndelivered shall be deemed to be an original but all of which taken together<br \/>\nshall constitute one and the same agreement.<\/p>\n<p>                  SECTION 10.10 Entire Agreement<\/p>\n<p>                  This Agreement (including the Annexes, the Schedules, the<br \/>\nParent Disclosure Schedule and the Company Disclosure Schedule) and the<br \/>\nConfidentiality Agreement constitute the entire agreement among the parties with<br \/>\nrespect to the subject matter hereof and supersede all prior agreements and<br \/>\nunderstandings among the parties with respect thereto. No addition to or<br \/>\nmodification of any provision of this Agreement shall be binding upon any party<br \/>\nhereto unless made in writing and signed by all parties hereto.<\/p>\n<p>                                       49<\/p>\n<p>                  IN WITNESS WHEREOF, the parties hereto have caused this<br \/>\nAgreement and Plan of Merger and Reorganization to be executed as of the date<br \/>\nfirst written above by their respective officers thereunto duly authorized.<\/p>\n<p>DOUBLECLICK INC.<\/p>\n<p>By: \/s\/ Jeff Epstein<br \/>\n   &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<br \/>\n   Name:  Jeff Epstein<br \/>\n   Title: Executive Vice President<\/p>\n<p>NETCREATIONS, INC.<\/p>\n<p>By: \/s\/ Rosalind Resnick<br \/>\n   &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<br \/>\n   Name:  Rosalind Resnick<br \/>\n   Title: Chief Executive Officer<\/p>\n<p>GENESIS MERGER SUB, INC.<\/p>\n<p>By: \/s\/ Jeff Epstein<br \/>\n   &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<br \/>\n   Name:  Jeff Epstein<br \/>\n   Title: Executive Vice President<br \/>\n          and Secretary<\/p>\n<p>                                                                         ANNEX A<\/p>\n<p>                     FORM OF COMPANY SHAREHOLDERS&#8217; AGREEMENT<\/p>\n<p>                  This COMPANY SHAREHOLDERS&#8217; AGREEMENT (this &#8220;Agreement&#8221;) is<br \/>\nmade and entered into as of October 2, 2000 by and among DoubleClick Inc., a<br \/>\nDelaware corporation (&#8220;Parent&#8221;), and the undersigned shareholders (each, a<br \/>\n&#8220;Shareholder&#8221; and collectively, the &#8220;Shareholders&#8221;) of NetCreations, Inc., a New<br \/>\nYork corporation (&#8220;Company&#8221;). Capitalized terms used and not otherwise defined<br \/>\nherein shall have the respective meanings set forth in the Merger Agreement<br \/>\ndescribed below.<\/p>\n<p>                                    RECITALS<\/p>\n<p>                  WHEREAS, pursuant to an Agreement and Plan of Merger and<br \/>\nReorganization, dated as of the date hereof, among Parent, Genesis Merger Sub,<br \/>\nInc., a New York corporation and a wholly owned subsidiary of Parent (&#8220;Merger<br \/>\nSub&#8221;), and Company (such agreement as it may be amended is hereinafter referred<br \/>\nto as the &#8220;Merger Agreement&#8221;), Parent has agreed to acquire the outstanding<br \/>\nsecurities of Company pursuant to a statutory merger of Merger Sub with and into<br \/>\nCompany (the &#8220;Merger&#8221;) in which each outstanding share of capital stock of<br \/>\nCompany (the &#8220;Company Capital Stock&#8221;) will be converted into shares of common<br \/>\nstock, par value $0.001 per share, of Parent (the &#8220;Parent Shares&#8221;) at the<br \/>\nExchange Ratio set forth in the Merger Agreement (the &#8220;Transaction&#8221;);<\/p>\n<p>                  WHEREAS, in order to induce Parent to enter into the Merger<br \/>\nAgreement and consummate the Transaction, Company has agreed to use its<br \/>\nreasonable best efforts to cause certain shareholders of Company to execute and<br \/>\ndeliver to Parent a Company Shareholders&#8217; Agreement upon the terms set forth<br \/>\nherein; and<\/p>\n<p>                  WHEREAS, each Shareholder is the registered and beneficial<br \/>\nowner of such number of shares of the outstanding capital stock of Company as is<br \/>\nindicated on the signature page of this Agreement under the heading &#8220;Total<br \/>\nNumber of Shares of Company Capital Stock owned on the date hereof&#8221;, and such<br \/>\nShareholder desires to make the number of shares indicated on the signature page<br \/>\nof this Agreement under the heading &#8220;Total Number of Shares of Company Capital<br \/>\nStock subject to this Agreement&#8221; (the &#8220;Shares&#8221;) subject to the terms of this<br \/>\nAgreement.<\/p>\n<p>                  NOW, THEREFORE, the parties agree as follows:<\/p>\n<p>                  1. Ownership of Shares; Transfer. (a)Each Shareholder<br \/>\nrepresents and warrants to Parent that such Shareholder is the beneficial owner<br \/>\nof (i.e., has sole or shared voting or investment power with respect to) the<br \/>\nShares. The Shares constitute a portion of such Shareholder&#8217;s interest in the<br \/>\noutstanding capital stock and voting securities of Company. The Shares are free<br \/>\nand clear of any liens, claims, options, charges or other encumbrances. Such<br \/>\nShareholder&#8217;s principal residence or place of business is accurately set forth<br \/>\non the signature page hereto. As used herein, the term &#8220;Expiration Date&#8221; shall<br \/>\nmean the earlier to occur of (i) the Effective Time or (ii) termination of the<br \/>\nMerger Agreement in accordance with the terms thereof.<\/p>\n<p>                                      A-1<\/p>\n<p>                  (b) Shareholder agrees not to transfer (except as may be<br \/>\nspecifically required by court order or by operation of law, in which case any<br \/>\nsuch transferee shall agree to be bound hereby), sell, exchange, pledge or<br \/>\notherwise dispose of or encumber any Shares, or to make any offer or agreement<br \/>\nrelating thereto, at any time prior to the Expiration Date.<\/p>\n<p>                  2. Agreement to Vote Shares. Prior to the Expiration Date, at<br \/>\nevery meeting of the shareholders of Company at which any of the following is<br \/>\nconsidered or voted upon, and at every adjournment thereof, and on every action<br \/>\nor approval by written resolution of the shareholders of Company with respect to<br \/>\nany of the following, each Shareholder shall vote, or, using such Shareholder&#8217;s<br \/>\nbest efforts, and to the full extent legally permitted, cause the holder of<br \/>\nrecord to vote the Shares as to which such Shareholder then has voting control,<br \/>\nin favor of approval and adoption of the Merger Agreement and of the<br \/>\nTransaction.<\/p>\n<p>                  Notwithstanding the foregoing, nothing in this Agreement shall<br \/>\nlimit or restrict any Shareholder from (i) acting in his or her capacity as a<br \/>\ndirector or officer of Company, to the extent applicable, it being understood<br \/>\nthat this Agreement shall apply to each Shareholder solely in his or her<br \/>\ncapacity as a shareholder of Company or (ii) voting in his or her sole<br \/>\ndiscretion on any matter other than those matters referred to in the first<br \/>\nparagraph of this Section 2.<\/p>\n<p>                  3. Irrevocable Proxy. Each Shareholder hereby agrees to timely<br \/>\ndeliver to Parent a duly executed proxy in the form attached hereto as Annex A<br \/>\n(the &#8220;Proxy&#8221;), such Proxy to cover the Shares in respect of which such<br \/>\nShareholder is entitled to vote at each meeting of the shareholders of Company<br \/>\nand held by such Shareholder as of the record date for such meeting (including,<br \/>\nwithout limitation, each written consent in lieu of a meeting). In the event<br \/>\nthat any Shareholder is unable to provide any such Proxy in a timely manner,<br \/>\nsuch Shareholder hereby grants Parent a power of attorney to execute and deliver<br \/>\nsuch Proxy for and on behalf of such Shareholder, such power of attorney, which<br \/>\nbeing coupled with an interest, shall survive any death, disability, bankruptcy<br \/>\nor any other such impediment of such Shareholder. Upon the execution of this<br \/>\nAgreement by each Shareholder, such Shareholder hereby revokes any and all prior<br \/>\nproxies or powers of attorney given by such Shareholder with respect to the<br \/>\nShares and agrees not to grant any subsequent proxies or powers of attorney with<br \/>\nrespect to the Shares until after the Expiration Date.<\/p>\n<p>                  4. Representations, Warranties and Covenants of Shareholder.<br \/>\nEach Shareholder hereby represents, warrants and covenants to Parent as follows:<\/p>\n<p>                  (a) Each Shareholder has full power, authority and legal<br \/>\ncapacity to execute and deliver this Agreement, to perform its obligations<br \/>\nhereunder and to consummate the transactions contemplated hereby. This Agreement<br \/>\nhas been duly and validly executed and delivered by such Shareholder and<br \/>\nconstitutes the valid and binding obligation of such Shareholder, enforceable<br \/>\nagainst such Shareholder in accordance with its terms, except as may be limited<br \/>\nby (i) the effect of bankruptcy, insolvency, conservatorship, arrangement,<br \/>\nmoratorium or other laws affecting or relating to the rights of creditors<br \/>\ngenerally, or (ii) the rules governing the availability of specific performance,<br \/>\ninjunctive relief or other equitable remedies and general principles of equity,<br \/>\nregardless of whether considered in a proceeding in equity or at law. The<br \/>\nexecution and delivery of this Agreement by such Shareholder does not, and the<br \/>\nperformance of such Shareholder&#8217;s obligations hereunder will not, result in any<br \/>\nbreach of or constitute a default <\/p>\n<p>                                      A-2<\/p>\n<p>(or an event that with notice or lapse of time or both would become a default)<br \/>\nunder, or give to others any right to terminate, amend, accelerate or cancel any<br \/>\nright or obligation under, or result in the creation of any lien or encumbrance<br \/>\non any Shares pursuant to, any note, bond, mortgage, indenture, contract,<br \/>\nagreement, lease, license, permit, franchise or other instrument or obligation<br \/>\nto which such Shareholder is a party or by which such Shareholder or the Shares<br \/>\nare or will be bound or affected.<\/p>\n<p>                  (b) Except to the extent otherwise permitted under Section<br \/>\n6.04 of the Merger Agreement, until the Expiration Date, each Shareholder, in<br \/>\nthe Shareholder&#8217;s capacity as a Shareholder, will not (and will use such<br \/>\nShareholder&#8217;s reasonable best efforts to cause its affiliates, officers,<br \/>\ndirectors and employees and any investment banker, attorney, accountant or other<br \/>\nagent retained by such Shareholder, not to): (i) initiate or solicit, directly<br \/>\nor indirectly, any proposal, plan or offer to acquire all or any material part<br \/>\nof the business or properties or capital stock of Company, whether by merger,<br \/>\npurchase of assets, tender offer or otherwise, or to liquidate Company or<br \/>\notherwise distribute to the shareholders of Company all or any substantial part<br \/>\nof the business, properties or capital stock of Company (each, an &#8220;Acquisition<br \/>\nProposal&#8221;); (ii) initiate, directly or indirectly, any contact with any person<br \/>\nin an effort to or with a view towards soliciting any Acquisition Proposal;<br \/>\n(iii) furnish information concerning Company&#8217;s business, properties or assets to<br \/>\nany corporation, partnership, person or other entity or group (other than<br \/>\nParent, or any associate, agent or representative of Parent) under any<br \/>\ncircumstances that could reasonably be expected to relate to an actual or<br \/>\npotential Acquisition Proposal; or (iv) negotiate or enter into discussions or<br \/>\nan agreement, directly or indirectly, with any entity or group with respect of<br \/>\nany potential Acquisition Proposal. In the event any Shareholder, in such<br \/>\nShareholder&#8217;s capacity as a Shareholder, shall receive or become aware of any<br \/>\nAcquisition Proposal subsequent to the date hereof, such Shareholder shall<br \/>\npromptly inform Parent as to any such matter and the details thereof to the<br \/>\nextent possible without breaching any other agreement to which such Shareholder<br \/>\nis a party or violating its fiduciary duties.<\/p>\n<p>                  (c) Each Shareholder understands and agrees that if any<br \/>\nShareholder attempts to vote or provide any other person with the authority to<br \/>\nvote any of the Shares held by such Shareholder as of the record date for any<br \/>\nmeeting at which such Shares are to be voted other than in compliance with this<br \/>\nAgreement, Company shall not, and such Shareholder hereby unconditionally and<br \/>\nirrevocably instructs Company to not record such vote unless and until such<br \/>\nShareholder shall have complied with the terms of this Agreement.<\/p>\n<p>                  5. No Limitation on Discretion as Director. If any Shareholder<br \/>\nis a natural person and is a member of the board of directors of Company, then<br \/>\nthis Agreement will apply to the exercise by such Shareholder in his or her<br \/>\nindividual capacity of rights attaching to ownership of the Shares, and nothing<br \/>\nherein shall be deemed to apply to, or to limit in any manner the discretion of<br \/>\nsuch Shareholder with respect to, any action which may be taken or omitted by<br \/>\nhim or her acting in his or her fiduciary capacity as a director of Company.<\/p>\n<p>                  6. Additional Documents. Each Shareholder hereby covenants and<br \/>\nagrees to execute and deliver any additional documents necessary or desirable,<br \/>\nin the reasonable opinion of Parent, to carry out the purpose and intent of this<br \/>\nAgreement.<\/p>\n<p>                                      A-3<\/p>\n<p>                  7. Consent and Waiver. Each Shareholder hereby gives any<br \/>\nconsents or waivers that are reasonably required for the consummation of the<br \/>\nTransaction under the terms of any agreement to which such Shareholder is a<br \/>\nparty; provided, however, that such Shareholder shall not be required by this<br \/>\nSection 7 to give any consent or deliver in his or her capacity as a director or<br \/>\nofficer of Company.<\/p>\n<p>                  8. Termination. This Agreement and the Proxy delivered in<br \/>\nconnection herewith shall terminate and shall have no further force or effect as<br \/>\nof the Expiration Date.<\/p>\n<p>                  9. Confidentiality. Each Shareholder agrees (i) to hold any<br \/>\ninformation regarding this Agreement and the Transaction in strict confidence,<br \/>\nand (ii) not to divulge any such information to any third person, except to the<br \/>\nextent any of the same is hereafter publicly disclosed by Parent.<\/p>\n<p>                  10. Miscellaneous.<\/p>\n<p>                  10.1 Severability. If any term, provision, covenant or<br \/>\nrestriction of this Agreement is held by a court of competent jurisdiction to be<br \/>\ninvalid, void or unenforceable, then the remainder of the terms, provisions,<br \/>\ncovenants and restrictions of this Agreement shall remain in full force and<br \/>\neffect and shall in no way be affected, impaired or invalidated.<\/p>\n<p>                  10.2 Binding Effect and Assignment. This Agreement and all of<br \/>\nthe provisions hereof shall be binding upon and inure to the benefit of the<br \/>\nparties hereto and their respective successors and permitted assigns, but,<br \/>\nexcept as otherwise specifically provided herein, neither this Agreement nor any<br \/>\nof the rights, interests or obligations of the parties hereto may be assigned by<br \/>\neither of the parties without the prior written consent of the other. This<br \/>\nAgreement is intended to bind each Shareholder solely as a securityholder of<br \/>\nCompany only with respect to the specific matters set forth herein.<\/p>\n<p>                  10.3 Amendment and Modification. This Agreement may not be<br \/>\nmodified, amended, altered or supplemented except by the execution and delivery<br \/>\nof a written agreement executed by the parties hereto.<\/p>\n<p>                  10.4 Specific Performance; Injunctive Relief. The parties<br \/>\nhereto acknowledge that Parent will be irreparably harmed and that there will be<br \/>\nno adequate remedy at law for a violation of any of the covenants or agreements<br \/>\nof each Shareholder set forth herein. Therefore, it is agreed that, in addition<br \/>\nto any other remedies that may be available to Parent upon any such violation,<br \/>\nParent shall have the right to enforce such covenants and agreements by specific<br \/>\nperformance, injunctive relief or by any other means available to Parent at law<br \/>\nor in equity.<\/p>\n<p>                  10.5 Notices. All notices, requests, demands or other<br \/>\ncommunications that are required or may be given pursuant to the terms of this<br \/>\nAgreement shall be in writing and shall be deemed to have been duly given (a)<br \/>\nwhen delivered, if delivered by hand, (b) one business day after transmitted, if<br \/>\ntransmitted by a nationally recognized overnight courier service, (c) when<br \/>\ntelecopied, if telecopied (which is confirmed), or (d) three business days after<br \/>\nmailing, if mailed by registered or certified mail (return receipt requested),<br \/>\nto the parties at the following addresses:<\/p>\n<p>                                      A-4<\/p>\n<p>                  (a) If to any Shareholder, at the address set forth below such<br \/>\nShareholder&#8217;s signature at the end hereof.<\/p>\n<p>                  (b) if to Parent, to:<\/p>\n<p>                  DoubleClick Inc.<br \/>\n                  450 West 33rd Street<br \/>\n                  New York, New York 1001<br \/>\n                  Attention: Elizabeth Wang, General Counsel<br \/>\n                  Facsimile No:  (212) 287-9704<\/p>\n<p>                  with a copy to:<\/p>\n<p>                  Brobeck, Phleger &amp; Harrison LLP<br \/>\n                  1633 Broadway, 47th Floor<br \/>\n                  New York, New York 10019<br \/>\n                  Attention:  Eric Simonson<br \/>\n                  Facsimile No.:  (212) 586-7878<\/p>\n<p>or to such other address as any party hereto may designate for itself by notice<br \/>\ngiven as herein provided.<\/p>\n<p>                  10.6 Governing Law. This Agreement shall be governed by,<br \/>\nconstrued and enforced in accordance with the internal laws of the State of New<br \/>\nYork without giving effect to the principles of conflicts of law thereof.<\/p>\n<p>                  10.7 Entire Agreement. This Agreement and the Proxy contain<br \/>\nthe entire understanding of the parties in respect of the subject matter hereof,<br \/>\nand supersede all prior negotiations and understandings between the parties with<br \/>\nrespect to such subject matter.<\/p>\n<p>                  10.8 Counterpart. This Agreement may be executed in several<br \/>\ncounterparts, each of which shall be an original, but all of which together<br \/>\nshall constitute one and the same agreement.<\/p>\n<p>                  10.9 Effect of Headings. The section headings herein are for<br \/>\nconvenience only and shall not affect the construction or interpretation of this<br \/>\nAgreement.<\/p>\n<p>                  [Remainder of page intentionally left blank.]<\/p>\n<p>                                      A-5<\/p>\n<p>                                                                         Annex A<\/p>\n<p>                                IRREVOCABLE PROXY<\/p>\n<p>                                TO VOTE STOCK OF<\/p>\n<p>                               NETCREATIONS, INC.<\/p>\n<p>                  The undersigned shareholder of NetCreations, Inc., a New York<br \/>\ncorporation (&#8220;Company&#8221;), hereby irrevocably (to the full extent permitted by New<br \/>\nYork Business Corporation Law) appoints the members of the board of directors of<br \/>\nDoubleClick Inc., a Delaware corporation (&#8220;Parent&#8221;), and each of them, or any<br \/>\nother designee of Parent, as the sole and exclusive attorneys and proxies of the<br \/>\nundersigned, with full power of substitution and resubstitution, to vote and<br \/>\nexercise all voting and related rights (to the full extent that the undersigned<br \/>\nis entitled to do so) with respect to the shares of capital stock of Company<br \/>\nindicated on the signature page hereto that are beneficially owned by the<br \/>\nundersigned (collectively, the &#8220;Shares&#8221;) in accordance with the terms of this<br \/>\nIrrevocable Proxy until the Expiration Date (as defined below). Upon the<br \/>\nundersigned&#8217;s execution of this Irrevocable Proxy, any and all prior proxies<br \/>\ngiven by the undersigned with respect to any Shares are hereby revoked and the<br \/>\nundersigned agrees not to grant any subsequent proxies with respect to the<br \/>\nShares until after the Expiration Date.<\/p>\n<p>                  This Irrevocable Proxy is irrevocable (to the extent provided<br \/>\nin New York Business Corporation Law) until the Expiration Date, is coupled with<br \/>\nan interest and is granted in consideration of Parent entering into that certain<br \/>\nAgreement and Plan of Merger and Reorganization (the &#8220;Merger Agreement&#8221;), among<br \/>\nParent, Genesis Merger Sub, Inc., a New York corporation and a wholly owned<br \/>\nsubsidiary of Parent (&#8220;Merger Sub&#8221;), and Company, which Merger Agreement<br \/>\nprovides for the merger of Merger Sub with and into Company (the &#8220;Merger&#8221;). As<br \/>\nused herein, the term &#8220;Expiration Date&#8221; shall mean the earlier to occur of (i)<br \/>\nsuch date and time as the Merger shall become effective in accordance with the<br \/>\nterms and provisions of the Merger Agreement, and (ii) the date of termination<br \/>\nof the Merger Agreement.<\/p>\n<p>                  The attorneys and proxies named above, and each of them are<br \/>\nhereby authorized and empowered by the undersigned, at any time prior to the<br \/>\nExpiration Date, to act as the undersigned&#8217;s attorney and proxy to vote the<br \/>\nShares, and to exercise all voting and other rights of the undersigned with<br \/>\nrespect to the Shares (including, without limitation, the power to execute and<br \/>\ndeliver written consents pursuant to the New York Business Corporation Law), at<br \/>\nevery annual, special or adjourned meeting of the shareholders of Company and in<br \/>\nevery written consent in lieu of such meeting, in favor of approval and adoption<br \/>\nof the Merger Agreement and of the transactions contemplated thereby.<\/p>\n<p>                  The attorneys and proxies named above may not exercise this<br \/>\nIrrevocable Proxy on any other matter except as provided above. The undersigned<br \/>\nshareholder may vote the Shares on all other matters.<\/p>\n<p>                  All authority herein conferred shall survive the death or<br \/>\nincapacity of the undersigned and any obligation of the undersigned hereunder<br \/>\nshall be binding upon the heirs, personal representatives, successors and<br \/>\nassigns of the undersigned.<\/p>\n<p>                  This Irrevocable Proxy is coupled with an interest as<br \/>\naforesaid and is irrevocable.<\/p>\n<p>Dated:  October 2, 2000<br \/>\n                                    &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<br \/>\n                                    (Signature of Shareholder)<\/p>\n<p>                                    &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<br \/>\n                                    (Print Name of Shareholder)<\/p>\n<p>                                    Shares subject to this Irrevocable Proxy :<\/p>\n<p>                                    __________ shares of Company Common Stock<\/p>\n<p>                                       2<\/p>\n<p>                                                                         ANNEX B<\/p>\n<p>                      RESTATED CERTIFICATE OF INCORPORATION<\/p>\n<p>                                       OF<\/p>\n<p>                               NETCREATIONS, INC.<\/p>\n<p>       (Pursuant to Section 807 of the New York Business Corporation Law)<\/p>\n<p>                  1. The name of the Corporation is NetCreations, Inc. The<br \/>\nCorporation&#8217;s Certificate of Incorporation was originally filed with the<br \/>\nSecretary of State of the State of New York on January 17, 1996.<\/p>\n<p>                  2. The amendments to the Certificate of Incorporation set<br \/>\nforth herein in full were authorized in the following manner: This Restated<br \/>\nCertificate of Incorporation was approved in its entirety by the consent in<br \/>\nwriting of all of the members of the Board of Directors of the Corporation,<br \/>\nfollowed by the requisite vote of the holders of outstanding shares of the<br \/>\nCorporation.<\/p>\n<p>                  3. This Restated Certificate of Incorporation amends and<br \/>\nchanges the Corporation&#8217;s Certificate of Incorporation as authorized by the<br \/>\nCorporation&#8217;s Board of Directors and shareholders in accordance with the<br \/>\nrequirements of the New York Business Corporation Law. The amendments to the<br \/>\nCertificate of Incorporation set forth in full herein relate to the following:<\/p>\n<p>                  (a) Article Fourth. Article Fourth is amended to cancel<br \/>\n5,000,000 Preferred shares of stock, none of which are issued or outstanding.<\/p>\n<p>                  (b) Article Fifth. Article Fifth, which disallows preemptive<br \/>\nor preferential rights, is hereby revoked.<\/p>\n<p>                  (c) Article Sixth. Article Sixth, which expressly authorizes<br \/>\nthe Board of Directors to adopt, amend or repeal the By-Laws of the Corporation,<br \/>\nis hereby revoked.<\/p>\n<p>                  (d) Article Eighth. Article Eighth is hereby renumbered<br \/>\nArticle Sixth, and the provisions of Article Eighth delineating indemnification<br \/>\nprocedures are hereby revoked and replaced with a general provision that<br \/>\nprovides for indemnification of any and all persons whom the corporation shall<br \/>\nhave power to indemnify from and against any and all expenses and liabilities<br \/>\npursuant to Article 7 of the Business Corporation Law.<\/p>\n<p>                  (e) Article Ninth. Article Ninth, which sets forth the right<br \/>\nof shareholders to nominate and introduce business at shareholder meetings, is<br \/>\nhereby revoked.<\/p>\n<p>                  (f) Article Tenth. Article Tenth, is hereby renumbered Article<br \/>\nEighth and is amended to eliminate the requirement for a meeting to take action,<br \/>\npermitting, instead, written consent, signed by the holders of outstanding<br \/>\nshares having not less than the minimum number of votes that would be necessary<br \/>\nto authorize or take such action at a meeting pursuant to Section 615 of the<br \/>\nBusiness Corporation Law.<\/p>\n<p>                  (g) Article Eleventh. Article Eleventh, which governs the<br \/>\nrights of certain persons to call special meetings of shareholders, is hereby<br \/>\nrevoked.<\/p>\n<p>                  (h) Article Twelfth. Article Twelfth is hereby renumbered<br \/>\nArticle Fifth and amended to change the post office address where service of<br \/>\nprocess shall be mailed from 379 West Broadway, Suite 202, New York, New York<br \/>\n10012 to Elizabeth Wang, General Counsel, DoubleClick Inc., 450 West 33rd<br \/>\nStreet, New York, New York 10001.<\/p>\n<p>                  (i) Article Thirteenth. Article Thirteenth, which reserves the<br \/>\nright to amend, alter, change or repeal any provision contained in the<br \/>\ncertificate, is hereby revoked.<\/p>\n<p>                  4. The text of the Certificate of Incorporation is hereby<br \/>\namended and restated to read as herein set forth in full:<\/p>\n<p>                  FIRST:  The name of the corporation is NetCreations, Inc.<\/p>\n<p>                  SECOND: The corporation is formed for the following purpose or<br \/>\npurposes:<\/p>\n<p>                  To engage in any lawful act or activity for which corporations<br \/>\n         may be organized under the Business Corporation Law, provided that the<br \/>\n         corporation is not formed to engage in any act or activity requiring<br \/>\n         the consent or approval of any state official, department, board,<br \/>\n         agency, or other body without such consent or approval first being<br \/>\n         obtained.<\/p>\n<p>                  THIRD: The office of the corporation is to be located in the<br \/>\nCounty of New York, State of New York.<\/p>\n<p>                  FOURTH: The aggregate number of shares which the corporation<br \/>\nshall have authority to issue is 50,000,000 shares, all of which are of a par<br \/>\nvalue $0.01 per share, and all of which are of the same class.<\/p>\n<p>                  FIFTH: The Secretary of State is designated as the agent of<br \/>\nthe corporation upon whom process against the corporation may be served. The<br \/>\npost office address within the State of New York to which the Secretary of State<br \/>\nshall mail a copy of any process against the corporation served upon him is:<br \/>\nElizabeth Wang, DoubleClick Inc., 450 West 33rd Street, New York, NY 10001.<\/p>\n<p>                  SIXTH: The corporation shall, to the fullest extent permitted<br \/>\nby Article 7 of the Business Corporation Law, as the same may be amended and<br \/>\nsupplemented, indemnify any and all persons whom it shall have power to<br \/>\nindemnify under said Article from and against any and all of the expenses,<br \/>\nliabilities, or other matters referred to in or covered by said Article, and the<br \/>\nindemnification provided for herein shall not be deemed exclusive of any other<br \/>\nrights to which any person may be entitled under any By-Law, resolution of<br \/>\nshareholders, resolution of directors, agreement, or otherwise, as permitted by<br \/>\nsaid Article, as to action in any capacity in which he served at the request of<br \/>\nthe corporation.<\/p>\n<p>                                      B-2<\/p>\n<p>                  SEVENTH: The personal liability of the directors of the<br \/>\ncorporation is eliminated to the fullest extent permitted by the provisions of<br \/>\nparagraph (b) of Section 402 of the Business Corporation Law, as the same may be<br \/>\namended and supplemented.<\/p>\n<p>                  EIGHTH: Whenever under the provisions of the Business<br \/>\nCorporation Law shareholders are required or permitted to take any action by<br \/>\nvote, such action may be taken without a meeting on written consent, signed by<br \/>\nthe holders of outstanding shares having not less than the minimum number of<br \/>\nvotes that would be necessary to authorize or take such action at a meeting at<br \/>\nwhich all shares entitled to vote thereon were present and voted, in accordance<br \/>\nwith the provisions of Section 615 of the Business Corporation Law.<\/p>\n<p>                                      B-3<\/p>\n<p>                  IN WITNESS WHEREOF, the parties have caused this Company<br \/>\nShareholders&#8217; Agreement to be executed as of the date first above written.<\/p>\n<p>DOUBLECLICK INC.                                     SHAREHOLDER<\/p>\n<p>By:<br \/>\n   &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;             &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<br \/>\nName:                                     (Signature)<br \/>\n     &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<br \/>\nTitle:<br \/>\n      &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br \/>\n                                          &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<br \/>\n                                          (Print Name of Shareholder)<\/p>\n<p>                                          &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<br \/>\n                                          (Print Street Address)<\/p>\n<p>                                          &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<br \/>\n                                          (Print City, State and Zip)<\/p>\n<p>                                          &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<br \/>\n                                          (Print Telephone Number)<\/p>\n<p>                                          &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<br \/>\n                                          (Print Facsimile Number)<\/p>\n<p>                                          &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<br \/>\n                                          (Social Security or Tax I.D. Number)<\/p>\n<p>Total Number of Shares of Company Capital Stock owned on the date hereof:<\/p>\n<p>Common Stock:<br \/>\n                     &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<br \/>\nState of Residence:<br \/>\n                     &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<\/p>\n<p>Total Number of Shares of Company Capital Stock subject to this Agreement:<\/p>\n<p>Common Stock:<br \/>\n                     &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<\/p>\n<p>               SIGNATURE PAGE TO COMPANY SHAREHOLDERS&#8217; AGREEMENT<\/p>\n<p>                                                                         ANNEX C<\/p>\n<p>                       FORM OF COMPANY AFFILIATE AGREEMENT<\/p>\n<p>                                 October 2, 2000<\/p>\n<p>DoubleClick Inc.<br \/>\n450 West 33rd Street<br \/>\nNew York, New York 10001<\/p>\n<p>Ladies and Gentlemen:<\/p>\n<p>                  Pursuant to the terms of an Agreement and Plan of Merger and<br \/>\nReorganization, dated as of October 2, 2000 (the &#8220;Merger Agreement&#8221;), among<br \/>\nDoubleClick Inc., a Delaware corporation (&#8220;Parent&#8221;), Genesis Merger Sub, Inc., a<br \/>\nNew York corporation and a wholly owned subsidiary of Parent (&#8220;Merger Sub&#8221;), and<br \/>\nNetCreations, Inc., a New York corporation (&#8220;Company&#8221;), Parent has agreed to<br \/>\nacquire Company through the merger of Merger Sub with and into Company (the<br \/>\n&#8220;Transaction&#8221;). Capitalized terms used without definition herein shall have the<br \/>\nmeanings set forth in the Merger Agreement.<\/p>\n<p>                  The undersigned has been advised that as of the date hereof<br \/>\nthe undersigned may be deemed to be (but does not hereby admit to be) an<br \/>\n&#8220;affiliate&#8221; of Company, as the term &#8220;affiliate&#8221; is (i) defined for purposes of<br \/>\nparagraphs (c) and (d) of Rule 145 of the rules and regulations (the &#8220;Rules and<br \/>\nRegulations&#8221;) of the Securities and Exchange Commission (the &#8220;SEC&#8221;) promulgated<br \/>\nunder the Securities Act of 1933, as amended (the &#8220;Securities Act&#8221;), and\/or (ii)<br \/>\nused in and for purposes of Accounting Series Releases 130, 135 and 146 and<br \/>\nStaff Accounting Bulletin Two, as amended, of the SEC.<\/p>\n<p>                  The undersigned understands that the representations,<br \/>\nwarranties and covenants set forth herein will be relied upon by Parent, other<br \/>\nstockholders of Parent, Merger Sub, Company and their respective counsel and<br \/>\naccounting firms. Except to the extent written notification to the contrary is<br \/>\nreceived by Parent from the undersigned prior to the consummation of the<br \/>\nTransaction, the representations and warranties contained herein shall be<br \/>\naccurate at all times from the date hereof through the Effective Time.<\/p>\n<p>                  The undersigned represents and warrants to, and agrees with,<br \/>\nParent that:<\/p>\n<p>                  1. The undersigned has full power, authority and legal<br \/>\ncapacity to execute and deliver this Company Affiliate Agreement and to make the<br \/>\nrepresentations and warranties set forth herein and to perform the undersigned&#8217;s<br \/>\nobligations hereunder;<\/p>\n<p>                  2. The undersigned has carefully read this Company Affiliate<br \/>\nAgreement and the Merger Agreement and discussed their requirements and other<br \/>\napplicable limitations upon the undersigned&#8217;s ability to sell, assign, transfer,<br \/>\npledge or otherwise dispose of or encumber Parent&#8217;s common stock, par value<br \/>\n$.001 per share (&#8220;Parent Common Stock&#8221;), to the extent the undersigned felt<br \/>\nnecessary, with the undersigned&#8217;s counsel or counsel for Company;<\/p>\n<p>                                      C-1<\/p>\n<p>                  3. The undersigned is the beneficial owner of the number of<br \/>\nshares of Parent Common Stock (the &#8220;Shares&#8221;) set forth below, and did not<br \/>\nacquire any of the Shares in contemplation of the Transaction.<\/p>\n<p>                  4. The undersigned will not make any sale, assignment,<br \/>\ntransfer, pledge or other disposition of or encumbrance upon Parent Common Stock<br \/>\n(i) in violation of the Securities Act or the Rules and Regulations or (ii) to a<br \/>\ntransferee that has not agreed in writing to be bound hereby;<\/p>\n<p>                  5. The undersigned has been advised that the issuance of<br \/>\nParent Common Stock to the undersigned in connection with the Transaction has<br \/>\nbeen or will be registered with the SEC under the Securities Act on a<br \/>\nRegistration Statement on Form S-4. However, the undersigned has also been<br \/>\nadvised that, because at the time the Transaction was or will be submitted for a<br \/>\nvote of the shareholders of Company the undersigned may be deemed to be or have<br \/>\nbeen an affiliate of Company and the distribution by the undersigned of any<br \/>\nParent Common Stock has not been registered under the Securities Act, the<br \/>\nundersigned may not sell, assign, transfer, pledge or otherwise dispose of or<br \/>\nencumber Parent Common Stock issued to the undersigned in the Transaction unless<br \/>\n(i) such sale, assignment, transfer, pledge or other disposition or encumbrance<br \/>\nhas been registered under the Securities Act, (ii) such sale, assignment,<br \/>\ntransfer, pledge or other disposition or encumbrance is made in conformity with<br \/>\nthe volume and other limitations of Rule 145 or (iii) in the opinion of counsel<br \/>\nreasonably acceptable to Parent, such sale, assignment, transfer, pledge or<br \/>\nother disposition or encumbrance is otherwise exempt from registration under the<br \/>\nSecurities Act;<\/p>\n<p>                  6. The undersigned understands that, except as provided in the<br \/>\nMerger Agreement, Parent is under no obligation to register the sale,<br \/>\nassignment, transfer, pledge or other disposition or encumbrance of Parent<br \/>\nCommon Stock by the undersigned or on the undersigned&#8217;s behalf under the<br \/>\nSecurities Act or to take any other action necessary in order to make compliance<br \/>\nwith an exemption from such registration available;<\/p>\n<p>                  7. The undersigned also understands that Parent may impose<br \/>\nstop transfer instructions or elect to not permit the transfer of shares of<br \/>\nParent Common Stock or the issuance of a new certificate representing such<br \/>\nshares, and that there will be placed on the certificates for Parent Common<br \/>\nStock issued to the undersigned, or any substitutions therefor, a legend stating<br \/>\nin substance:<\/p>\n<p>                           &#8220;THE SECURITIES EVIDENCED BY THIS CERTIFICATE WERE<br \/>\n                  ISSUED IN A TRANSACTION TO WHICH RULE 145 PROMULGATED UNDER<br \/>\n                  THE SECURITIES ACT OF 1933, AS AMENDED, APPLIES. THE<br \/>\n                  SECURITIES EVIDENCED BY THIS CERTIFICATE MAY ONLY BE<br \/>\n                  TRANSFERRED IN ACCORDANCE WITH THE TERMS OF AN AGREEMENT DATED<br \/>\n                  OCTOBER 2, 2000 BETWEEN THE REGISTERED HOLDER HEREOF AND<br \/>\n                  DOUBLECLICK INC., A COPY OF WHICH AGREEMENT IS ON FILE AT THE<br \/>\n                  PRINCIPAL OFFICES OF DOUBLECLICK INC.&#8221;<\/p>\n<p>                                      C-2<\/p>\n<p>                  8. The undersigned also understands that, unless the sale,<br \/>\ntransfer, or other disposition by the undersigned of Parent Common Stock issued<br \/>\nto the undersigned has been registered under the Securities Act or is a sale<br \/>\nmade in conformity with the provisions of Rule 145, Parent reserves the right to<br \/>\nput the following legend on the certificates issued to any transferee of the<br \/>\nundersigned:<\/p>\n<p>                           &#8220;THE SECURITIES EVIDENCED BY THIS CERTIFICATE WERE<br \/>\n                  ACQUIRED FROM A PERSON WHO RECEIVED SUCH SHARES IN A<br \/>\n                  TRANSACTION TO WHICH RULE 145 PROMULGATED UNDER THE SECURITIES<br \/>\n                  ACT OF 1933, AS AMENDED, APPLIES, AND WERE NOT ACQUIRED BY THE<br \/>\n                  HOLDER WITH A VIEW TO TRANSFER, OR FOR RESALE IN CONNECTION<br \/>\n                  WITH, ANY DISTRIBUTION THEREOF WITHIN THE MEANING OF THE<br \/>\n                  SECURITIES ACT OF 1933, AS AMENDED. THE SECURITIES EVIDENCED<br \/>\n                  BY THIS CERTIFICATE HAVE NOT BEEN REGISTERED UNDER THE<br \/>\n                  SECURITIES ACT OF 1933, AS AMENDED, OR ANY STATE SECURITIES<br \/>\n                  LAWS, AND MAY NOT BE SOLD OR OTHERWISE DISPOSED OF, UNLESS<br \/>\n                  SUCH SALE, TRANSFER, OR OTHER DISPOSAL IS MADE IN CONNECTION<br \/>\n                  WITH AN EFFECTIVE REGISTRATION STATEMENT UNDER THE SECURITIES<br \/>\n                  ACT OF 1933, AS AMENDED, AND ANY APPLICABLE STATE SECURITIES<br \/>\n                  LAWS OR IS EXEMPT FROM THE REGISTRATION REQUIREMENTS OF SUCH<br \/>\n                  ACT, THE RULES AND REGULATIONS IN EFFECT THEREUNDER AND ANY<br \/>\n                  APPLICABLE STATE SECURITIES LAWS.&#8221;<\/p>\n<p>                  9. The legends set forth in paragraphs 7 and 8 above shall be<br \/>\nremoved by delivery of substitute certificates without such legend if the<br \/>\nundersigned shall have delivered to Parent a copy of a letter from the staff of<br \/>\nthe SEC, or an opinion of counsel in form and substance reasonably satisfactory<br \/>\nto Parent, to the effect that such legend is not required for purposes of the<br \/>\nSecurities Act.<\/p>\n<p>                  10. This Company Affiliate Agreement shall be governed by and<br \/>\nconstrued and enforced in accordance with the internal laws of the State of New<br \/>\nYork without giving effect to the principles of conflicts of laws thereof and<br \/>\nmay be executed in counterparts.<\/p>\n<p>                            (Signature Page Follows)<\/p>\n<p>                                      C-3<\/p>\n<p>                                             Very truly yours,<\/p>\n<p>                                             &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<p>                                             &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br \/>\n                                                           (print name)<\/p>\n<p>                                             Number of Shares beneficially owned<br \/>\n                                             as of the date hereof:<\/p>\n<p>                                             &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/p>\n<p>Accepted as of October 2, 2000<\/p>\n<p>DOUBLECLICK INC.<\/p>\n<p>By:<br \/>\n      &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<br \/>\nName:<br \/>\n      &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<br \/>\nTitle:<br \/>\n      &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<\/p>\n<p>         SIGNATURE PAGE TO SIGNATURE PAGE TO COMPANY AFFILIATE AGREEMENT<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false,"_stopmodifiedupdate":true,"_modified_date":"","_cloudinary_featured_overwrite":false},"corporate_contracts_companies":[7345,8322],"corporate_contracts_industries":[9503,9513],"corporate_contracts_types":[9622,9626],"class_list":["post-43114","corporate_contracts","type-corporate_contracts","status-publish","hentry","corporate_contracts_companies-doubleclick-inc","corporate_contracts_companies-netcreations-inc","corporate_contracts_industries-services__advertising","corporate_contracts_industries-technology__software","corporate_contracts_types-planning","corporate_contracts_types-planning__merger"],"acf":[],"_links":{"self":[{"href":"https:\/\/corporate.findlaw.com\/legal-api\/wp-json\/wp\/v2\/corporate_contracts\/43114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/corporate.findlaw.com\/legal-api\/wp-json\/wp\/v2\/corporate_contracts"}],"about":[{"href":"https:\/\/corporate.findlaw.com\/legal-api\/wp-json\/wp\/v2\/types\/corporate_contracts"}],"wp:attachment":[{"href":"https:\/\/corporate.findlaw.com\/legal-api\/wp-json\/wp\/v2\/media?parent=43114"}],"wp:term":[{"taxonomy":"corporate_contracts_companies","embeddable":true,"href":"https:\/\/corporate.findlaw.com\/legal-api\/wp-json\/wp\/v2\/corporate_contracts_companies?post=43114"},{"taxonomy":"corporate_contracts_industries","embeddable":true,"href":"https:\/\/corporate.findlaw.com\/legal-api\/wp-json\/wp\/v2\/corporate_contracts_industries?post=43114"},{"taxonomy":"corporate_contracts_types","embeddable":true,"href":"https:\/\/corporate.findlaw.com\/legal-api\/wp-json\/wp\/v2\/corporate_contracts_types?post=43114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}