Trademark
A trademark can be almost anything as long as it helps the consumer identify with the particular product or service. It can be a word, phrase, symbol, image, sound, device, or even color. Examples include such marks as the Nike “swoosh,” the NBC three-toned chime “G E C,” and the distinctive shape of a Coca-Cola bottle. This is FindLaw’s collection of Trademark articles, part of the Intellectual Property section of the Corporate Counsel Center. Law articles in this archive are predominantly written by lawyers for a professional audience seeking business solutions to legal issues. Start your free research with FindLaw.
Intellectual Property
Trademark Articles
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Naming Your Product or Service
Naming your company, product or service is an important task. Good branding dictates that names convey who you are and what you provide. "A rose by any other name is still a rose," but consumers remember and recognize you by your name. In addition ...
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New Law Extends Protection to “Famous” Trademarks
On January 16, President Clinton signed The Federal Trademark Dilution Act of 1995, which extends protection to "famous" trademarks beyond traditional trademark infringement protection. Normally, a plaintiff must show that it is likely that ...
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New Trademarks Law
As the importance of worldwide protection of intellectual property gains greater recognition in everyday discourse as the Western world moves into what many have referred to as a "post-industrialist" age, the British Virgin Islands has seen a great ...
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Ninth Circuit Prohibits Infringing Domain Names and Meta Tags, But Expressly Allows Fair Use in Meta Tags and on Web Sites
Breaking new ground for trademark protection on the internet, the Ninth Circuit's recent decision in Brookfield Communications, Inc. v. West Coast Entertainment Corporation, 1999 U.S. App. LEXIS 7779 (9th Cir. 1999), clarified rules for establishing ...
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Nuts & Bolts of Federal Trademark Registration
Trademarks and service marks* are used in publishing for series and periodical titles, graphic characters, names of publishing companies and product lines, Internet domain names, slogans, and for identifying other products or services. Trademarks ...
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Online Crooks Stealing Trademarks, Domain Names Can Be Thwarted
Cyberpirates don't fly the Jolly Roger when ripping off trademarks and domain names. They work in secret, but if you don't catch them early, they can scuttle your ship of commerce. As the Internet opens the door to a global economy, your corporate ...
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Ours Works Better: Use Of A Competitor’s Trademark In Advertising
"Compare our product to the leading brand!" is a familiar refrain in the advertising world. Using a competitor's trademark in your company's advertising can be a highly effective positioning tool and may lead to significant economic gains. Under ...
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Patent and Trademark Depository Library Program: Conducting a Patent Search at a Patent and Trademark Depository Library (PTDL)
Patent and Trademark Depository Library ProgramThe -Step ...
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Patent and Trademark Depository Library Program: General Information and Background
A Patent and Trademark Depository Library (PTDL) is a library which is designated by the US Patent and Trademark Office (USPTO) to receive and house copies of US patents and patent and trademark materials, to make them freely available to the ...
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Patent and Trademark Depository Library Program: Notes on Becoming a Patent and Trademark Depository Library
The term "Patent and Trademark Depository Library" (PTDL) refers to a library which (1) has acquired or is in the process of acquiring a collection of U.S. Patent and Trademark documents and (2) has established certain understandings with the Patent ...
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